Why has eBay succeeded as an online auction marketplace while so many others have failed? by Sravya Tanmayee

1. Here goes his success story…

2. Yes! that guy was the founder of one of the first
online marketplaces on the world-wide web,
Founded by PIERRE OMIDAYAR , a French- Iranien immigrant .

3. Now,
Why has EBAY succeeded as an online
auction market place while so many
others have failed?

4. Uniqueness !

5. The founder wrote the code for an auction Web site
where everyone would have equal access to a single
global marketplace in the year 1995.
1995 ! ,when there was no face book and twitter!
He couldn’t believe it when a collector bought the
first item, a broken laser pointer, for $14.83. Soon
the site grew .

6. The momentum continued when individuals
and small businesses discovered that eBay was
an efficient way to reach new consumers and
other businesses.

7. eBay pleased both buyers and sellers.
•eBay’s business model is CONNECTING INDIVIDUALS
who otherwise would not be connected.
• Make their Web site a COMMUNITY.
• REINFORCED TRUST between strangers.

8. FROM THEN , TILL NOW
ALWAYS MADE ITS OWN PLACE.

9. CUSTOMERS FEEL LIKE
OWNERS !
The users too have a voice in all major decisions the
company makes through its Voice of the Customer
program.

10. THEY WERE HIGHLY PLEASED BECAUSE
•They felt they were in control
•They received the best possible price.
THE SELLERS WERE ALSO PLEASED BECAUSE
• They reached a wide variety of buyers
• They ended up owing very little overhead when the deals wer

11. which allowed the bidders/buyers to determine the price
they were willing to pay for an item.
•Nowadays even companies first check items on eBay before
they estimate the price they will charge for their products.
EBAY INTRODUCED

12. CAN THERE BE MORE REASONS FOR SOMEONE TO BE
SUCCESSFUL?

13. Recap:
•eBay’s business model is CONNECTING INDIVIDUALS who otherwise
would not be connected.
• Make their Web site a COMMUNITY.
• REINFORCED TRUST between strangers.
•CUSTOMERS FEEL LIKE OWNERS !
•They felt they were in control
•They received the best possible price.
The sellers were also pleased because
• They reached a wide variety of buyers
• They ended up owing very little overhead when the deals were done.
Credits: Images.google.com

14. A Presentation by Sravya Tanmayee

15. SRAVYA TANMAYEE, IIITDM-kancheepuram
during an intern by
Prof. Sameer Mathur ,IIM Lucknow

16. Thank you !