Internship

1. STEP INTO..
THE AD WORLD.

2. ADVERTISEMENTS
WHAT ARE THEY?

3. A notice or announcement in a public
medium promoting a product, service,
or event.

4. ADVERTISEMENTS
WHY ARE THEY USED?

5. TO CREATE BRAND
AWARENESS

6. TO ENHANCE AIDED AND TOP OF THE MIND OF
RECALL OF PRODUCTS

8. ADVERTISEMENTS
WHAT ARE THE DIFFERENT FORMS?

9. PRINT

10. BROADCASTS

11. ADVERTISEMENTS
HOW CAN YOU MAKE THEM UNIQUE AND EYE-
CATCHING?

12. CREATIVITY

13. SUGAR FREE CANDY

18. RAYMONDS AD

21. THESE STREET ADS LET THE
CUSTOMER EXPERIENCE
WITHOUT THE HASSLE OF
ENTERING A STORE.

26. LET US LOOK AT SOME OF
THE BEST PRINT ADS AND
APPRECIATE THE
AFOREMENTIONED
ELEMENTS

31. COLGATE DENTAL FLOSS

32. CREATIVE THAT
CRACKS THE CODE
WHAT APPROACH ARE BRANDS TAKING?

33. CREATVITY HAS MOSTLY TAKEN A
BACKSEAT TO PAVE WAY FOR
MORE CONVENTIONAL METHODS
WHICH STRIKE A CHORD WITH
THE MASSES

35. CELEBRITY
ENDORSEMENTS

36. THE HONEY BADGER MEME

40. OREO AD CAMPAIGN

41. It invited people to nominate
news pegs every morning
and to vote later
in the day for their favorite
designs.
CROWD
SOURCING

42. With the bar so low for crowd
participation, anyone could offer up
thoughts. Sharing of Oreo’s Facebook
page rose by 4,400% compared with
the three
months before the campaign’s launch.
Plenty of those people also went out
and bought
Oreos.

43. OREO INCREASED THEIR
SALES BY INVOLVING
THE CUSTOMER IN THE
BRAND MAKING
PROCESS

45. COCA COLA CHINA AD GAME

46. INTERACTIVENESS…AT A NEW
LEVEL

48. KIA MOTORS HAMSTER
AD

49. THEY CAME UP WITH A ‘FUN’ AD
TO GIVE THE CONSUMER RESPITE
FROM THE DRAB AND BORING
CITY DRIVING

50. SHWOP
CAMPAIGN

54. WHAT IS IN IT FOR M&S?
THEY’RE CREATING BRAND EQUITY FOR THE TIME WHEN PEOPLE
ACTUALLY VALUE SUSTAINABILITY.
THEY WILL REAP THE REWARDS AT A LATER STAGE.

55. HOW ARE THE INDIAN
BRANDS DOING?

56. PRODUCT PLACEMENT
IN MOVIES, YOUTUBE VIDEOS ETC.
THE PRODUCT IS SHOWCASED WITH A STORY WEAVED
AROUND IT. HELPS SPREAD AWARENESS WITHOUT
MUCH ASSERTION.
ALSO CALLED EMBEDDED MARKETING.

58. APPEALING TO
EMOTIONS

62. USING HUMOUR

63. MAUKA MAUKA
ADS
CREATED A MASS APPEAL
AND LED TO AN UPROAR
ON THE INTERNET

67. EMBEDDING SOCIAL
MESSAGES….CREATIV
ELY

71. WEAVING
STORIES

73. VODAFONE ZOOZOOS
SWEET SHORT ADS REVOLVING
AROUND A MINI STORY

74. TITAN CELESTIAL
COLLECTION AD

75. GILLETE AD
THE BEST A FAN CAN GET…

76. DISCLAIMER
THIS PRESENTATION WAS MADE BY ABHIGYAN SINGH,
NIT ALLAHABAD DURING AN INTERNSHIP UNDER
PROFESSOR SAMEER MATHUR.