In partnership with local chamber of commerce organizations the Tennessean Media Group and 1100 Broadway created and performed a series of seminars targeted to local small businesses in an effort to introduce them to marketing and advertising concepts and tools.

4. How They Shop What is most important during their online investigation: 54% cited retailer website 50% cited search engines Source: Multichannelmerchant.com; wholesalecentral.com 57% of shoppers do their research using a combination of store visits & online investigation before making a purchase 57%

5. Online Shoppers Are Buyers! Source: Multichannelmerchant.com; wholesalecentral.com After online research 71% went to the store to shop 62% bought

6. If You’re Not Maximizing Online, You’re Missing a Huge Opportunity There are more than 820,000 adult (75%) users of the Internet in the Nashville area. Source: Scarborough 2009; US Census

7. Retailers who effectively build bridges between their locations and websites stand to be the big winners in the research-online/ buy-in-store era .

13. How To Evaluate Your Website’s Potential

14. How To Evaluate Your Website’s Potential

19. How to Evaluate Your Website’s Potential

20. Essentials of Internet Marketing Search Engine Marketing SEO Pay-Per-Click 71% of local searchers follow-up with an in-store visit. 62% end up making a purchase Source: Multichannelmerchant.com; wholesalecentral.com

21. Search Engine Marketing www. google.com / local /add Paid Search Local Search Organic Search

23. Algorithms and Spiders Spider Index

24. Algorithms and Spiders What are they looking for? The same things you are looking for: Site Architecture (URL & Page Structure) Content Relevancy (Search engines read text) Links: Trust & Authority (prominence of the site)

25. SEO Expectations SEO cannot be guaranteed. Google and only Google decides who ranks #1 on Google. Good SEO provides the “opportunity” to rank on the 1 st page for relevant keyword phrases. SEO has the greatest long term value and is a process that takes time (as least 6-12 months to rank). The search engines like natural (organic) growth for a web site.

27. Search Engine Marketing www. google.com / local /add Paid Search Local Search Organic Search

30. Pay-Per-Click Major Search Engines (Tier 1 vs. Tier 3)

31. Pay-Per-Click Google: Google Adwords 70% Yahoo!: Search Marketing 20% MSN (Bing): Microsoft Adcenter 10%

32. Market Growth and Potential Internet Users in the World Growth From 1995 - 2010

48. Link to Williamson County Fair Facebook Page.

58. Any Questions?