More Related Content Similar to Advanced Housing Market Reporting Made Simple (17) Advanced Housing Market Reporting Made Simple1. MARKET REPORTING TOOLS
POWERFUL. EASILY UNDERSTOOD. ALWAYS CURRENT.
Advanced Housing Market
Reporting Made Simple
2009 AE Institute
Colorado Springs
By Mark Allen, RCE, CIPS, CRS, GRI
Chief Executive Officer
Minneapolis Area Association of REALTORS®
© 2009 Minneapolis Area Association of REALTORS®
2. BE THE LOCAL EXPERT...
PARADISE!
© 2009 Minneapolis Area Association of REALTORS®
3. ...IN A GLOBAL MARKET.
© 2009 Minneapolis Area Association of REALTORS®
5. QUOTABLE
“Real estate is much like the weather. People
don’t care about the national forecast, they care
about the local forecast.”
– Lawrence Yun, NAR Chief Economist
© 2009 Minneapolis Area Association of REALTORS®
6. MARKET REPORTING TOOLS
POWERFUL. EASILY UNDERSTOOD. ALWAYS CURRENT.
Advanced Housing Market
Reporting Made Simple
What Are
Our Brief
Market
Topic Overview
Reporting
Services?
© 2009 Minneapolis Area Association of REALTORS®
7. RECEIVING VALIDATION
“You like me! You really like me.”
– Sally Field, American Actress
© 2009 Minneapolis Area Association of REALTORS®
9. CONGESTION
“I don’t need a million answers.
I just want the good ones.”
– WebMD TV Ad
© 2009 Minneapolis Area Association of REALTORS®
10. GUIDING PRINCIPLES
Advancing the
MAAR Mission
To provide the resources and
leadership for REALTORS® to
succeed.
© 2009 Minneapolis Area Association of REALTORS®
11. GUIDING PRINCIPLES
Real Estate
is Local
© 2009 Minneapolis Area Association of REALTORS®
14. GUIDING PRINCIPLES
Make it
Available
Distribute.
Distribute.
Distribute.
© 2009 Minneapolis Area Association of REALTORS®
15. GUIDING PRINCIPLES
Local
Easy to Understand
Detail
Readily Available
BUT DON’T LISTEN TO US...
If video on next page doesn’t work, please write
gregs@mplsrealtor.com and we’ll send you a link.
Slideshare appears to have some glitches.
© 2009 Minneapolis Area Association of REALTORS®
22. “UH-OH”
2000
Source: USA Today analysis of Federal Financial Institutions Examination Council data.
By Brad Heath, Joshua Hatch and Dave Merrill, USA TODAY
© 2009 Minneapolis Area Association of REALTORS®
23. “OH SH__”
2007
By 2007, the
national
average was
9% of all
borrowers, a
rate higher
even than at
the peak of the
U.S. housing
boom in 2006.
Source: USA Today analysis of Federal Financial Institutions Examination Council data.
By Brad Heath, Joshua Hatch and Dave Merrill, USA TODAY
© 2009 Minneapolis Area Association of REALTORS®
26. MAPPING
Maximize your
visual appeal.
If video on next page
doesn’t work, please write
gregs@mplsrealtor.com
and we’ll send you a link.
Slideshare appears to
have some glitches.
© 2009 Minneapolis Area Association of REALTORS®
28. ®
HOW REALTORS USE IT
Client Consultation
Blogs and Websites
Social Networking
Marketing!
Business Planning
© 2009 Minneapolis Area Association of REALTORS®
32. FACEBOOK
BUT DON’T LISTEN TO US...
If video on next page doesn’t work, please write
gregs@mplsrealtor.com and we’ll send you a link.
Slideshare appears to have some glitches.
© 2009 Minneapolis Area Association of REALTORS®
33. HOW OTHERS USE IT
News Media
Government
Strategic Partners
Universities
The Public
© 2009 Minneapolis Area Association of REALTORS®
34. INFLUENCING THE STORY
Prices and interest rates fall, affordability at four-year
high | February 15, 2008 | ThisWeek Online
Big discounts push increase in September home sales |
October 10, 2008 | Star Tribune
Local real estate outlook: Lots of trouble, but a few
positive signs too | February 13, 2009 | MinnPost
Has flood of foreclosures begun to recede? | January 28,
2009 | Star Tribune
Fewer foreclosure homes on market in Twin Cities |
January 27, 2009 | Saint Paul Pioneer Press
© 2009 Minneapolis Area Association of REALTORS®
36. INFLUENCING THE PUBLIC
“[I was] provided reports from your association
which provided so much granular detail and
data points that answered so many of my
questions – and answers to questions I hadn’t
even asked (but should have). Without this
data, I’d still be questioning my REALTOR®.”
– Joseph Colianni, Senior Vice President,
Wells Fargo Bank, N.A.
© 2009 Minneapolis Area Association of REALTORS®
38. DISTRIBUTION STRATEGY
Private label. We
thought our brokers
would want this,
but they wanted a
trusted, third-party
element instead.
© 2009 Minneapolis Area Association of REALTORS®
39. DISTRIBUTION STRATEGY
Unfettered access.
Weekly e-newsletter
Website
Office visits
Advertorial
CE classes
Print publications
Targeted emails to brokers
And best of all…
© 2009 Minneapolis Area Association of REALTORS®
41. RIDE THE ELEPHANT
Not all of your
members are paying
attention. You could
march a parade of
elephants past them
and they wouldn’t
notice. Don’t worry
about that. Ride the
elephant you have.
Local housing market information IS IMPORTANT. And the
best REALTORS® in your market will recognize and utilize
the products you give them.
© 2009 Minneapolis Area Association of REALTORS®
43. HOW IS THIS SIMPLE?
If you build it…
…they will come.
© 2009 Minneapolis Area Association of REALTORS®
44. HOW IS THIS SIMPLE?
Start. But start…
Small
© 2009 Minneapolis Area Association of REALTORS®
45. HOW IS THIS SIMPLE?
Unquenchable demand.
© 2009 Minneapolis Area Association of REALTORS®
46. PRODUCT DEVELOPMENT
From concept to production:
Design
Input Input
Adjust
Build
Input
Input
Refine
© 2009 Minneapolis Area Association of REALTORS®
49. REMEMBER…
Real Estate is Local
In a consolidating, globalizing economy, it is
critical to own your local space.
It is the difference between designing your
own future and having it dictated to you.
© 2009 Minneapolis Area Association of REALTORS®
50. YOU ARE THE VALUE-ADD
MLS data is the richest,
cleanest and most powerful
real estate data available.
Use it to advance your
cause. You are the expert.
You own the data!
And when the REALTOR® Property
Resource (RPR) comes to be…
© 2009 Minneapolis Area Association of REALTORS®
51. BUT DON’T LISTEN TO US
Stephan Saul Klein
Swanepoel
Jeremy
Conaway
ML YES!
© 2009 Minneapolis Area Association of REALTORS®
53. THE RECIPE
Start w/ Heaping Spoonful of Common Sense
Stir w/ High School Level Math
Lay Upon Bed of Technical Programming
Sprinkle it With Branding Spice
Splash With Local Color
Serve to Masses
© 2009 Minneapolis Area Association of REALTORS®
54. IF WE CAN DO IT...
So can you!
© 2009 Minneapolis Area Association of REALTORS®
55. IF YOU DON’T WANT TO...
We can do it
for you.
© 2009 Minneapolis Area Association of REALTORS®
56. IF YOU DON’T WANT TO...
SHAMELESS
PROMOTION
ALERT
© 2009 Minneapolis Area Association of REALTORS®
57. MARKET REPORTING PARTNERS
Austin Board of REALTORS® in Austin, TX
Collin County Association of REALTORS® in Plano, TX
Contra Costa Association of REALTORS® in Walnut Creek, CA
Metrolist, Inc., Denver, CO
Greater Lakes Association of REALTORS® in Brainerd, MN
Houston Association of REALTORS® in Houston, TX
Metropolitan Regional Information Systems, Inc. in Washington, DC
Multiple Listing Service, Inc. in Milwaukee, WI
Northeast Florida Association of REALTORS® in Jacksonville, FL
North Metro REALTORS® Association in Coon Rapids, MN
Peoria Area Association of REALTORS® in Peoria, IL
REALTOR® Association of the Sioux Empire in Sioux Falls, SD
REALTOR® Association of Southern Minnesota in Mankato, MN
Southern Twin Cities Association of REALTORS® in Eagan, MN
© 2009 Minneapolis Area Association of REALTORS®
58. OWN YOUR SPACE
“We had problems with conflicting
information. Once we started using your
stats, we became the only legitimate and
trusted source of housing market data.
Now everyone comes to us first.”
REALTOR® Association of the Sioux Empire in Sioux Falls, SD
– Bart Hacker, CEO, RASE
© 2009 Minneapolis Area Association of REALTORS®
61. MARKET REPORTING TOOLS
POWERFUL. EASILY UNDERSTOOD. ALWAYS CURRENT.
Thank you for your time.
Jeff Allen Mark Allen Greg Sax
© 2009 Minneapolis Area Association of REALTORS®