More Related Content Similar to Factors affecting consumer adoption of new product service (20) More from Sameer Mathur (20) Factors affecting consumer adoption of new product service2. Stages in the Adoption process
• Awareness
• Interest
• Evaluation
• Trial
• Adoption
4. Readiness to try new products and
personal influence
• Innovators
• Early adopters
• Early majority
• Late majority
• Laggards
5. Characteristics of the innovation
• Relative Advantage
• Compatibility
• Complexity
• Divisibility
• Communicability
7. Recap
Factors affecting the customer adoption for a
new product/service?
• Readiness to try new products and personal
influence
• Characteristics of the innovation
• Organization’s readiness to adopt innovation
8. References
• Marketing Management, Kotler Keller
• www.rjionline.org
• www.digitalsynergy.com
• www.collegenetwork.com
• www.aus.ac.in
• internationalmarketingenvironment.com
• www.digitalsynergy.com
• marketresearch.verticaleleven.in
• startupcentral.ae
9. Disclaimer
Created by S Varadharajan, IIT Madras,
during an internship by Prof. Sameer
Mathur, IIM Lucknow.
www.IIMInternship.com