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Why is marketing important

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Sameer Mathur
Sameer Mathur

Defining Market for 21st Century by Kotler

Marketing
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Why is Marketing Important?
Marketing helps companies.. ♦ Prosper financially ♦ Survive in tough economic situations
Finance Operations Accounting Technology Human Resources But no sufficient demand for products? ☹
Financial success of a business firm depends on marketing ability…
Builds a… ♦Strong brand ♦Loyal customer base ♦Value
Marketers innovate! Benefits to the society… ♦Introduce new products ♦Gain acceptance to new products ♦Enhance already existing ones.
Gaining knowledge about the market place.. ♦Product prices ♦Target customers ♦Company budgets ♦Trendy features and design
What’s New? SOCIAL MEDIA MARKETING! 80 Mil internet users transforming the ways companies market
♦Generate data- Personal preferences ♦Get to young people ♦Build Customer networks ♦Analyze customer feedback ♦Support socially relevant initiatives
REFERENCES 1.http://www.ameristart.com/what-marketing 2.http://www.forbes.com/sites/insider/2014/11/10/social-media-for-attorneys-good-business-or-ethical- minefield/ 3. http://aadiindustries.com/ 4. http://www.forbes.com/sites/jacobmorgan/2015/04/08/five-uncommon-internal-innovation-examples/ 5. http://apcmag.com/apples_on_apples_when_brands_and_fruit_collide.htm/
Created by: Deepthi Meduri, BITS Pilani, Hyderabad during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com

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Why is marketing important