This document summarizes a marketing internship for Yash Sharma at IIM Lucknow under Professor Sameer Mathur. It discusses marketing strategies of Flipkart and Micromax in India. It also provides an overview of key concepts in marketing management, including developing marketing strategies and understanding the marketing environment.
21. CHALLENGES FOR FLIPKART
Introducing India into the e-commerce
era.
Making consumers to buy online.
How can customers trust, that they’ll get
exactly what they’ll check online?
To provide services at affordable prices.
29. First Long Battery Life Phone with 30
days Battery Backup.
First universal remote control phone.
First Dual SIM Dual mode active Phone
(GSM+CDMA).