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mAssignment4

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Veröffentlicht am

Created by Akhila Polishetty
During an internship under,
Prof Sameer Mathur IIM prof.

Veröffentlicht in: Marketing
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mAssignment4

  1. 1. This internship has taught me a lot How to learn and, that we should never give up.
  2. 2. Presentation tips from Jesse Desjardins, Garr Reynolds and Nancy Duarte . served as a benchmark and helped in creating effective presentations.
  3. 3. Before
  4. 4. After
  5. 5. Five mistakes that should be avoided.
  6. 6. One- Too much info
  7. 7. Two- Not enough visual content
  8. 8. Three- Poor design quality
  9. 9. Four- Visual vomit
  10. 10. Five- Lack of preparation
  11. 11. Audience love stories- make use of it.
  12. 12. Analysis of HBR article Ditch the discounts.
  13. 13. When the economy is at stake! Given the market environment, I need to revamp my pricing strategy, But what should I do?
  14. 14. What’s wrong with discounts?
  15. 15. Smart companies adapt the prices! Different customers have different needs and therefore place different values on a given product or service.
  16. 16. Geographic pricing
  17. 17. Price discounts and allowances
  18. 18. Promotional pricing
  19. 19. Coming to adaptive pricing it’s tough to beat the airline and hotel industries
  20. 20. What should a company do?
  21. 21. It’s time to reprice for recovery But how?
  22. 22. Introduce a lower priced version
  23. 23. Use promotions to avoid price discounting
  24. 24. Adapt products to maintain affordability- Decrease product size or volume
  25. 25. Unbundle services and add extra fees.
  26. 26. Withdraw recession- pricing tactics
  27. 27. Introduce new premium products
  28. 28. Increase the price of regular products
  29. 29. Offer new ways to experience luxury
  30. 30. Examples Hyundai let buyers who lost their jobs return their vehicles. It thus avoided further price cuts- and in nine months fewer than 50 vehic- les were returned
  31. 31. A mid week special in a restaurant
  32. 32. Indian railway- Indian railway offers seasonal ticket for short distances as a method of pricing
  33. 33. Psychological processes that influence consumer responses to the marketing program
  34. 34. 1. Motivation 2. Perception a. Selective Attention b. Selective Distortion c. Selective Retention d. Subliminal Perception 3. Learning 4. Memory 5. Made to stick
  35. 35. Purchasing Decisions 1. Key questions- what, why, when, where and product decisions are made by customer. 2. Five stage model a. Problem recognition b. Information search c. Evaluation of alternatives d. Purchase decision e. Postpurchase behavior
  36. 36. In what ways consumers stray from a deliberative rational decision process?
  37. 37. 1. Decision behavior 2. Decision making 3. Decision heuristics
  38. 38. Recap 1. Key points to good presentations 2. HBR- ditch the discounts review 3. Kotler concepts
  39. 39. Declaration Created by Akhila Polishetty, during an internship under Prof. Sameer Mathur, IIM Lucknow. www.IIMinternship.com
  40. 40. Thank you.

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