2. In order to find an appropriate target audience for
my magazine I have decided to research into
different types of regional magazines to get an idea
of what type of audience they are attracting.
This will help me decide what I will need to include
in my magazine to attract my intended audience.
3. CORNWALL TODAY
Cornwall Today is the biggest and best-selling
monthly magazine for Cornwall.
Named Best Regional Magazine in the 2014
Newspaper Awards.
£7.95 per quarter when you subscribe by Direct
Debit (£26.85 for one year’s subscription)
This suggests that the magazine is intended for an
older audience and perhaps only sells to residents of
Cornwall.
4. COUNTRY LIVING
Country Living is a monthly magazine
It costs £36.00 for 1 Year by Credit or Debit Card
It’s total circulation (2012) was 1,641,000
The cost of the magazine suggests that it is targeted
to an older audience however, it reaches several
people, rather just an audience of a particular place.
5. ABSOLUTE (BRIGHTON)
Absolute magazine focuses on several topics, which are:
Fashion and Style
Health and Beauty
Food and Drink
Culture and Entertainment
Sport
Business
Homes and Interiors
Because this magazine focuses on a wide range of topics I think it can
reach to many different ages. However, in particular I think the target
audience for this magazine is teenagers/ young adults. The magazine
is also free, which helps reach this age group. Therefore when making
my magazine, I will adopt some of the same features as Absolute.
6. TIME OUT (LONDON)
Time out is a Weekly, monthly and quarterly magazine.
In 2012, the magazine became a free publication with a
weekly readership of over 307,000
It received its first official ABC Certificate for October 2012
showing distribution of over 305,000 copies per week which
was the largest distribution in the history of the brand.
It focuses on Culture, entertainment and events guide.
I think that this information suggests the target audience is
young adults.
7. CONCLUSION
After researching into these magazines I have decided
to make my magazine free, as Time Out and Absolute
are free and are reaching the demographic that I intend
on reaching. This means my magazine will make its
revenue from advertising.
I have also decided that my magazine is going to focus
on a wide range of topics. Such as fashion, culture,
entertainment and events as I think these topics will
interest teenagers and young adults.
My target audience is going to be both female and male
ranging from 16-25.
