TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdf
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Adidas brand analyses presentation
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2. Company Historyย The company was founded in Germany in 1924 by the brothers Adolf and Rudolf Dassler. They first named the brand "Dassler Shoes" that started getting popular thanks to sponsored athletes in the Olympics. In 1948, though, Rudolf decides to start its own company named Puma. That's when, in 1949, Adolf comes up with the three stripes and changes his company's name to Adidas ('Adi' from his nickname and 'Das' from Dassler). Theyfirstnamedthebrand "DasslerShoes"
11. 8) STABILITY FOR PHYSICAL PROPERTIES.HIGH QUALITY (CUTTING,BONDING,SHAPE) GLOBALIZATION BEST DELIVERY (PRODUCTION FACILILIES) COMPETITIVE PRICE (RAW MATERIAL)
12. FUTURE PLAN MANAGEMENT FOR ADIDAS QUALITY UP IN RAW MATERIALS MANAGE OF TRACKING 1.VARIETY OF TPU GRADE 2. PROGRESSIVE DEVELOPMENT 3. INNOVATIVE DESIGN 1. CONSISTENT THICKNESS 2. CLEAN & PURE SURFACE 3. GOOD PHYSICAL PROPERTIES 4. COLOR & TRANSPARENCE ADIDAS FOOTWEAR CLOTHS/BAGS THE WORLDBEST BRAND 1. ORIGINAL CONCEPT 2. BEST QUALITY 3. CUSTOMER SATISFACTION 4. CREATE NEW MARKET
13. Marketing Product Life Cycle What are the channel management implications during each stage? Introduction Growth Maturity Saturation Absolute decline
15. Brand Identity Prism - Adidas Physical product Sports and fitness Personality Traditional, Conser- vative, Collective Culture European Traditional Relation Quality and Heritage Self-Image Relates more to competing than to winning Reflection True sportsmanship Strong work ethic A good team player
16. SOWT Analysis: A SWOT analysis comprise of strength, Weakness, Opportunity and Threats. This four trends are analyze below
21. Sloganย slogan for Adidas. Impossible is Nothing" is the current mainstream marketing
22. Blue Ocean Strategy: How to stick out in a crowd For major product and service categories, commoditization seems inevitableโฆ.In overcrowded industries, differentiating brands becomes harder in both economic upturns and downturns. (Blue Ocean Adidas jumping into Blue Oceans feet first
23. Our Mission The adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle. We are consumer focused and therefore we continuously improve the quality, look, feel and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value. We are a global organization that is socially and environmentally responsible, creative and financially rewarding for our employees and shareholders. We are committed to continuously strengthening our brands and products to improve our competitive position. We are dedicated to consistently delivering outstanding financial results.
26. Basic Data The adidas AG share is listed on the "Deutsche Bรถrse" stock exchange in Frankfurt. The stock is part of the DAX-30 index, which includes only the largest German companies listed.
27. Investor Relations Adidas Group Investor Relations! Here you will find all information about the Group's key figures, the share, strategy and financial events
28. All main locations Adidas Group Headquarters Adidas International Marketing B.V.Atlas Complex, Africa Building
31. CHRONOLOGY 1948:Founded by Adolph (Adi) Dassler 1953: Introduces first track shoe with interchangeable spikes 1954:German National team wins Soccer's World Cup in adidas shoes 1963:Adidas begins producing balls 1967:Produces their first track suit 1972:Trefoil trademark is introduced
32. 1978:Adi Dassler dies at age 78 and is inducted into the Sporting Goods Industry Hall of Fame 1984:Adi's wife Kathe dies and his son Horst takes over the company 1993:Merges with Sports, Inc. 1997:Acquires the French company Salomon and changes the corporate name to adidas-Salomon AG