Research and Similar Products

1. Notes for Analysis of Performance Based Music Video 2
Music Video Title:Don’t you worry child
Artist:Swedish House Mafia
Duration of Music Video:5:36
Shot Count:254
N.O shots per minute: 45 (average)
Beats per minute:80
Lyrics and Visuals –
Examples of the visuals complimenting the lyrics:
- “In a happy home
I was a king, I had a golden throne” shows visuals of the artist/band performing at a gig
which infers from the lyrics that the ‘golden throne’ refers to the stage the artist performs
on. As well the reference to being a ‘king’ is suggested that this is due to the popularity and
devotion of fans which is shown through the visuals.
- “Those days are gone,
Now the memory's on the wall” visuals cut from the gig scene to the open ocean and the
band being on a boat, the soft lighting and handheld shots infers that it’s a memory which
links with the lyrics.
Music and Visuals –
Examples of the visuals complimenting the music:
- The editing cuts in time to
the beat of the music
- The clapping of the crowd to
the beat of the music
- The use of slow motion of
visuals when the beat was
slower during the verse
- The use of stage lighting to
the beat of the song
- The crowd jumping and fist
pumping in time to the music
- The smoke machine in time to the cymbals section of the music
- Visual of the lead singer singing during the part where the lyrics are in the music
- Fireworks going off in time to the music.

2. Genres Exist –
The genre is performance based music
video
Generally the genre include:
- Vocalist shown in one or more
setting.
- Song performed
- Footage from a concert, gig
Examples in this video are:
- Footage from the concerts that the band have played around the world.
- Concert footage of the song being performed in particular.
- Stage and Lighting
- Footage from the band on tour e.g. meeting the fans
Artist Close Ups –
Examples of close ups:
There are 30 close ups of the artist in the music video. This creates a connection between the
audience and the artist, as well as creating the star iconography for the music video, through the
visual reminder of who the artist is.
Star Iconography –
Examples of branding or unique selling points highlighted:
- Exclusive footage from their first gigs
- Exclusive footage from them on holiday as a band
- Backstage footage
Voyeurism –
Examples of voyeurism
(location):
- Exclusive footage
from their first gigs
- Exclusive footage
from them on
holiday as a band
- Backstage footage