get knowledge about social media marketing, SEM, PPC, and app development in this short concise and interactive PPT

1. Types of digital marketing, pay per click and social media marketing

2. Contents of
presentation

3. Marketing through digital
mediums like mail, google,
youtube, social media etc. is
termed as digital marketing
What is digital
marketing
It has greater reach than
traditional mediums, For ex.
Over 70% consumer
research online before
buying a product in our case
before joining an instituition
Why it is needed ?
Yes. More than 90% youth
has internet connectivity and
over 80% youth is very
active on social media
platforms.
Will it work in
education industry
?
Introduction

5. Digital vs traditional marketing
Has greater reach of
consumers and in any
part of the world
Creating an
advertisement can be
done instantly
Content can be
optimized according
to user and devices
Instant feedback or
effect of your
advertisement can be
obtained
Enough info to help a
customer make
decision and intantly
buying option
Has limited reach
and will be situated
in any locality or city
only.
Creating an
advertisement takes
more times in some
cases even weeks
Once created content
cannot be altered
easily
Gaining feedback or
info about the effect
of advertisement is
quite complex
Limited info and no
instant buying option
is available

6. Budgeting
This is major area where you have
to think before spending on digital
marketing. Every industry
whether it is education or
manufacturing or service provider
used to invest a large amount on
advertisement. Therefore
following points must be noted
down before spending on digital
marketing.
Know your competition
first before spending too
much. Target those areas
where your enemy is
weak.
01. Competition
Part of your budget for
online activities (
content, social and
mobile ) depends on your
goal, target market and
industry
02. Plan before spending
You have to understand
your customer’s behavior
for ex.- Are they
researching products
online like yours ?
03. Customer’s behavior
Defining your customer
as a persona is necessary
for budgeting. For this
market research is
required
04. Do a market research

7. Budgeting Your budget for digital marketing must be broken
down into

8. Identify the target
customer needs
Needs
Define the purpose
of the content
Purpose
Select the channels
for content distribution
Channels
Content strategy
We have to develop our strategy with following steps
Follow the three Stages
listening, analyzing
and optimizing
3 Stages

9. 01
02
03
04
Social media
SEM ( Search engine marketing
Or SEO ( Search engine optimization)
Email marketing
App development
Methods of digital marketing
Following methods are used for digital marketing

10. Above shown social media platforms can
be used for marketing.These are some most famous platforms in India

11. Email marketing
Is email marketing dead?
With all the talk of video, artificial intelligence, virtual reality, and chatbots, it
sometimes seems like email is long past its prime.
But if you think email is dead, you’re missing out on the real metrics. The truth? Email
marketing is still going strong today, and is possibly the best possible strategy for your
business
Because people use email more than other platforms.
Following three step must be followed for effective email marketing
Get more details from –
https://neilpatel.com/blog/beginners-guide-email-marketing/

12. Search engine marketing ( SEM )
This type of marketing is also called as SEO and it uses popular
search engines like google. yahoo, bing etc. for their marketing.
When ever anybody searches anything on internet your ad will
appear at the top of search results if those keywords are matching
with your advertisement

13. Search engine marketing ( SEM )
Here are some famous search engines through which SEM can be used
For more details about search engine go to - https://rapidapi.com/blog/best-search-engines/

14. App development
0301
0402
Easy access to
Your product from
Variety of platforms
Large customer
base and target
audience
Efficiency and
effectiveness
To engage with
Customers everywhere
Have to look at the data provided by Yahoo, which found that a shocking 90% of people’s mobile usage is coming
from apps now. According to Google, 91% smartphone users say they turn to their phones for ideas in the middle of
a task and 82% of them consult their phones before buying anything in a store. Here are the top 4 reasons why app
development is important
For more details go to - https://steelkiwi.com/blog/4-reasons-app-development-important-all-types-busi/

15. 1 It is the most famous
operating system in
world and in india. So
app development must be
concentrated on this first
Android
2 Second most famous in india
and world but has very less
customer base in comparison
to android
ios
3 Very less almost negligible
market share . So it can be
ignored
others
App development
Here are the top mobile operating systems in India through which app development marketing can be accessed
50%
22%
Image data source and credits to - https://gs.statcounter.com/os-market-share/mobile/india

16. Conclusion
In today’s always changing and internet
connected world digital marketing can be your
key of success for your industry or business.
Therefore I want to conclude with this famous
quote about social media.
“Content is fire, social
media is gasoline.” -
Jay Baer

17. THANKS
That’s all for this presentation. Awaiting for
your comments and suggestions.