The document summarizes changes made to the magazine mock-up based on audience feedback received during preliminary testing. For the front cover, a skyline banner and modifications to the layout and design of text blocks were implemented. The contents page was improved by increasing image and text sizes to remove empty spaces. The double page spread saw changes like adding a pull quote, inline quote, and additional images. Across sections, minor details and consistency of style and formatting were enhanced.

1. Evaluation Question 5
How did you attract/address your
audience?

4. Front Page

5. Front Page
For my front cover I decided to have plain background to keep the audience's attention on my
model like most magazines do. My main image is a medium close up of my model. My model is
wearing a dark pink top and denim waistcoat which reflects my target audience which are
mainly females. I have decided to slightly curl my model's hair because I think curly hair is a
very feminine look and also I think it is a popular stereotype for the genre of my music magazine
according to my research. She is looking directly at the camera with her sunglasses lowered as
this suggests confidence and dominance.
For the layout of my magazine, my masthead is written across the top of my magazine like most
magazines to make it recognisable from other brands. I used the font 'Script Brush One
Direction' which I have taken from the website dafont. I decided to have my masthead in dark
pink as I think it reflects my target audience and also it makes it stand out from the rest of my
front cover. I have also included a stroke and drop shadow on my masthead to make it stand out
from the rest of the cover and make it eye catching and recognisable.
I decided to place most of my sell lines on the left hand side just like billboard to keep it looking
simple and neat. However I have placed one of my sell lines on the right hand side to fill the
empty space and keep my magazine looking as professional as possible. I also added a circular
banner to one of my sell lines, again just like Billboard, to make it stand out and show variety. I
have used the colours black, pink and red to make the sell lines stand out from the plain
background and my model. For my main sell line I have decided to place it on the middle with a
stoke and a drop shadow to make it eye catching as it is the biggest in size apart from the
masthead. It is also in the same font as my masthead to keep consistency through out the front
page. I have included a skyline banner as most professional magazines do. My skyline banner
is advertising free 4 tickets to the Hackney Weekend 2012. I have done this to make my
audience interested and make them want to read on more. I also decided to place the bar code,
issue number and price on the bottom right hand side as most music magazines do.

6. Contents Page

7. Contents Page
C
For my Contents Page I have decided to use three photographs instead of my main idea of having
only one main image. The main image is the biggest as she features on my front page and she
will be the main article of my music magazine and the other two images are smaller as they are
a double page spread article. All three images have the page number on them to make it easier
for the audience to find where they are in the magazine and also they include a little bit of text to
inform the audience of who they are and what the article will be about. I have included strokes
on the captions in my images to make them stand out and easier to read.
I have decided to place the column titles over a pink banner to make them stand out and also to
have a house style that is consistent through out the magazine. The titles are written in the
same font as my masthead and they are in black with white outline to make them eye catching.
The page numbers are bold and italic and they are bigger to make them stand out and make it
easier for the audience to locate the article they want in the magazine. I have decided to have
two columns instead of the four that I originally intended as it was too crowded and there won't
be a good balance between images and text that I tried to maintain. So instead I have decided
to have a column for the features and a column of the latest top 10 songs in the Official Charts.
The text is in black and pink, and I have done it in an alternative manner to make it stand out
and easier to read.
Like most magazines, I have included a subscription box in yellow to make it stand out and this
informs the readers about subscribing to the magazine.
I have also included a logo on the top right hand corner to make my product as professional as
possible.

8. Double Page Spread

9. Double Page Spread
For my double page spread, I have stuck with my original idea of setting out my interview in a
question and answer format as I think it will be more casual and easier to read. The answers are
written in first person to make it seem like that artist is personally answering their question which
will make it feel casual and friendly. The questions are in pink and the answers from the artist
are in black to make it easier for the audience to read the article. There is also an introducing
paragraph at the beginning of the article to summarise the article.
The title of my article is a pull out quote from the article itself, also by using a quote from the article
it makes the audience want to read on. I have put my title at an angle to make it more appealing
to the audience.
To break up the article, I have included a quote inset in the middle of my article. It is written in bold
to make it stand out more. By doing this it also makes the reader want to read the article more
to find out where the quote is from.
I have included 4 more images of my model at the bottom of my article to make the page more
interesting and appealing to my audience
The main image is place on the right hand page with a pull out quote, again to make the reader
want to read on. The text on the left page is white with a black stroke and and it is in an angle to
make it stand out.
Lastly, I have included minor details such as a logo on the right hand corner to make it look as
professional as possible.

10. What My Audience Wanted...
From the primary audience research I did in the the initial stages of my research I found that my
audience wanted;
A simple and neat layout to keep it looking professional and not over crowded
To use a colour palette that complement each other but still make it stand out from the rest of the
magazine.
To use a theme and keep it consistent through out the front cover, contents page and double page
spread.
For the double page spread, the title should be bond to make the audience want to read on, and to
make sure that the article text is big enough to read.

11. Comparing My Rough Cuts to my
Final Product...

12. Rough Cuts...

13. Rough Cuts: Front Cover
For my front cover I have decided to keep the background plain to keep the
audience's attention on my model. My main image is a medium close up of
my model. My model is wearing a dark pink top and denim waistcoat which
reflects my target audience which are mainly females. I have decided to
slightly curl my model's hair because I think curly hair is a very feminine
look and also I think it is a popular stereotype for the genre of my music
magazine according to my research. She is looking directly at the camera
with her sunglasses lowered as this suggests confidence and dominance.
For the layout of my magazine, my masthead is written across the top of my
magazine like most magazines to make it recognisable from other brands. I
have decided to use the font 'Script Brush One Direction' which I have
taken from the website 'Dafont'. I decided to have my masthead in dark
pink as I think it reflects my target audience and also it makes it stand out
from the rest of my front cover. I have decided place most of my sell lines
on the left hand side to keep it looking simple and neat. however I have
placed one of my sell lines on the right hand side to fill the empty space
and keep my magazine looking as professional as possible. I have used
the colours black, pink and red to make the sell lines stand out from the
plain background and my model. For my main sell line I have decided to
place it on the middle to make it eye catching as it is the biggest in size
apart from the masthead, it is also in the same font as my masthead to
keep consistency through out the front page. I have also decided to place
the bar code, issue number and price on the bottom right hand side as
most music magazines do.

14. Rough Cuts: Contents Page
R
For my Contents Page I have decided to use three photographs instead
of my main idea of having only one main image. The main image is
the biggest as she features on my front page and she will be the main
article of my music magazine and the other two images are smaller
as they are a double page spread article. All three images have the
page number on them to make it easier for the audience to find where
they are in the magazine and also they include a little bit of text to
inform the audience of who they are and what the article will be
about.
I have decided to place the column titles over a pink banner to make
them stand out and also to have a house style that is consistent
through out the magazine. The titles are written in the same font as
my masthead and they are in black with white outline to make them
eye catching. The page numbers are bold and italic and they are
bigger to make them stand out and make it easier for the audience to
locate the article they want in the magazine. I have decided to have
to columns instead of the four that I originally intended as it was too
crowded and there won't be a good balance between images and text
that I tried to maintain. So instead I have decided to have a column
for the features and a column of the latest top 10 songs in the Official
Charts.
There also is a box with information on how to subscribe to the magazine

15. Rough Cuts: Double Page Spread
For my double page spread, I have stuck with my original idea of setting out my interview in a
question and answer format as I think it will be more casual and easier to read. The answers are
written in first person to make it seem like that artist is personally answering their question which
will make it feel casual and friendly. The questions are in pink and the answers from the artist
are in black to make it easier for the audience to read the article.
There is also an introducing paragraph at the beginning of the article to summarise the article.
The title of my article is a pull out quote from the article itself, also by using a quote from the article
it makes the audience want to read on.
The main image is place on the right hand page with a pull out quote, again to make the reader
want to read on.

16. Final Product...

17. Comparing my rough cuts to my final product these are the changes I made to my product in light of the audience the feed back I had received;
Front Page
I have included a skyline banner as most professional magazines do. My skyline banner is advertising free 4 tickets to the Hackney Weekend 2012. I have included a skyline
banner to make my audience interested and make them want to read on more
I have included a stroke and drop shadow on my masthead to make it stand out from the rest of the cover and make it eye catching and recognisable.
I have worked on my text layout by rearranging my sell lines to make it more appealing and looking as professional as possible. I have added a circular banner to one of my
sell lines to make it stand out. I have also moved my main sell line to the centre of the cover to make it more appealing. I have included a stroke and drop shadow to it to
make it eye catching.
Contents Page
There were a lot of white/empty spaces. To improve it, I have worked on the layout to get rid of these white/empty spaces. I have made the font of the 'Contents' much bigger
so it fitted across the top of the page and therefore removing the white/empty spaces. I have kept the font the same to create consistency through out my magazine like
most magazine.
I have made the images bigger to fill the space and again to remove empty spaces.
I have included strokes on the captions in my images to make them stand out and easier to read.
I have changed the text colour but still keeping to my theme of black and pink. I did this in a alternative manner to make it stand out and easier to read.
I have included a logo on the top right hand corner to make it look as professional as possible.
I have changed the colour of my subscription box from pale pink to yellow to make stand out.
Double Page Spread
I have included minor details such as a logo on the right hand corner to make it look as professional as possible.
I have changed the layout of my title. I have put my title a angle to make it more appealing to the audience. My title is still a pull out quote form the article,and I have also
included a black stroke to it to make it stand out.
I have improved the alignment of the text - all left.
To break up the article, I have includes quote inset in the middle of my article. It is written in bold to make it stand out more. By doing this it also makes the reader want to read
the article more to find out where the quote is from.
I have included 4 more images of my model at the bottom of my article to make the page more interesting and appealing to my audience
I have changed the colour of my text on the left page to white with a black stroke to make it stand out.