Introduction in Account Planning, its role in ad agencies, including the basics of DOMINO approach to narrowing client brief, preparing creative brief and organizing creative briefing. Prepared for Latvian Art Directors Club Ad School. In Latvian.

1. LADC reklāmas skola
Stratē iskā plānošana: īss ievads
(Account Planning: short intro)
Zigurds Za is
DOMINO BBDO
Stratē iskās plānošanas direktors
2008. gada 15. aprīlis

2. Reklāmas a entūra
Radošā
noda a
Klientu Stratē iskā
serviss plānošana
Zigurds Za is, zigurds@domino.lv
LADC reklāmas skola