Zyncro participated intra.NET Reloaded, Berlin 2012 as it is in one of the leading international events on the new wave of private work environments for enterprises. Our presentation

1. 1
CorporateCorporate
Social NetworksSocial Networks
LessonsLessons
LearnedLearned
LLUIS FONT · CEO & Founder @Zyncro [English]
@lluisfont
INTRA.NET Reloaded – Berlin April 2012

2. 2
2.0 + Social Media is going to change2.0 + Social Media is going to change
even your business cardseven your business cards

3. 3
The Company

4. 4
The StoryThe Story
Founded & Bootstraped in
2009 by Didac Lee, seed
capital from Inspirit Labs
Officially launched in June 1,
2010 – Luis Font invested &
joins as CEO in October 2010
In 2011:
6 languages, 8 new releases,
4 new countries, 20 Zyncro Apps
From File Sharing +
Microblogging to Business Social
Software
By Jan 2012 we reached
100.000 users, 500 corporate
clients and 30 Partners
worldwide

5. 5
+EXECUTION
Co-Co-FoundersFounders
DIDAC LEE
FOUNDER+PRESIDENT
Since the inception of his first enterprise in 1995,
Intercomgi, Dídac has not ceased to innovate and to
tackle new business opportunities in the new
technologies sector. Didac is also member of the
Board of FC Barcelona and thanks to his leadership
in the Technology are the club ranked #1 in facebook
followers worldwide. He holds a degree in
Management from IESE Business SchoolSchool.
LLUÍS FONT
CEO+FOUNDER
Serial entrepreneur with great international
consulting background. After ten years as a
management and technology senior consultant in
PwC in various countries, Lluís was appointed CEO
of the consultancy firm Internet AGM in 1999. In
2002, after first VC investment in NTRglobal as CEO,
the company growth from zero to 25M€ in five
years and expanded to 14 countries.
Didac & Lluís accumulate more than 15 technology
companies created with presence in 40 countries and
more than 30,000 customers in just the past 10 years.
INNOVATION

6. 6
Oct-Nov:
Mexico, France
The Company: From Barcelona to the worldThe Company: From Barcelona to the world
April:
Japan
June:
Brazil
Jan-Mar :
Benelux, Germany
Abr-May:
Italy, China,
Canada
Other:
LATAM, APAC
TODAY: Barcelona / Tandil, Argentina / Silicon Valley / Tokyo / Sao Paulo / Mexico DF / Paris
Jan-Apr:
UK&Scandinavia

7. 7
The Problem

8. 8
Intranet 1.0: possibly several
useful things, but boring, little
use, and not very user-friendly.
Social Networks are seen more
as something that makes
employees less productive. In
many companies, Facebook
access has been cut.
Shy business use of social
networks, very little in B2B.
Only consumer-oriented
companies use B2C social
networks.
Social media in good form:
bloggers confirm that they
are the 5th power.
Twitter incites democratic
revolution, but some
companies hardly use it.
What is happening? (I)What is happening? (I)

9. 9
Persistent Corporate Problems? (II)Persistent Corporate Problems? (II)
INFORMATION IS NOT FLOWING TOP - DOWN
INFORMATION
& COLLABORATION SILOS

10. 10
The Solution

11. 11
CORPORATE SOCIAL NETWORKS WILL BE THE
MAIN CORPORATE COMMUNICATION BACKBONE
OF THE COMPANIES IN LESS THAN 4 YEARS
Companies
Are Erecting
In-House Social
Networks
Troy McKaskle
is an evangelist for
Symantec's internal
network, Chatter,
which he says helps
employees with a
range of issues.
Peter DaSilva for The New York Times
www.nytimes.com
Gartner
Reveals Five
Social Software
Predictions for
2012 and
Beyond
www.gartner.com

12. 12

13. 13
Enterprise
Social
Networks
Zyncro Core Product
Zyncro FlavorsZyncro Flavors
Internal communities provide a virtual forum for employees
within an enterprise to share their insights, interests and
contributions about a shared topic of interest. Internal
communities are aimed at participants outside the
organization, including customers, suppliers, partners.
Internal communities generally support loosely directed or
non-directed exploration of high-level shared interests,
rather than focusing on specific projects or operational
issues, which are better served by team work spaces or
specific applications.
External communities create virtual places for collaboration
among people and organizations in the market "ecosystem"
outside the enterprise, including prospects, customers, suppliers,
partners, influencers and even competitors, occasionally. People
participate in external communities because of common interests
and commitments. They develop trust within the community (or
leave). Participants can include employees of the sponsoring
enterprise acting on their own or with employer support, but the
bulk of participants (and the sense of community ownership)
comes from outside the enterprise.
Social Intranet Client/Customer Engagement

14. 14
Zyncro
Lessons

15. 15
The Must of Enterprise Social NetworksThe Must of Enterprise Social Networks
WHAT DO WE NEED TO LEVERAGE THE POTENTIAL
OF SOCIAL NETWORKS WITHIN COMPANIES?
Easy
implementation
Control SecurityEasy
to use

16. 16
Case #1:
When Extranet
becomes a
Private Social
Network

17. 17
Private
Social
Networks
Private Social NetworksPrivate Social Networks
Products
Services
Multiple
devices
Social
networks
Geolocation
Potential
customer
Sales team
Advertising
CRM
Data
warehouse
Business
intelligence
AD
Customer

18. 18
Case #2:
Key Driver for
Corporate Culture

21. 1 Ready to change your corporate culture?
2 Goals & Metrics but not many
3 Find: Friends & Foes
4 Patience: 9 months
5 CEO Commitment
6 Community Management
7
Enjoy it!!!! ;-)
Key Success Factors

22. 22
Case #3:
Compliance

23. 23
• 59.000 employee
• + de 500 offices
• + de 120 countries
• Access & Speed
• Corporate Branding & Easy of Use
• Compliance:
• Where is my data? Is this software secure? Do they have SLA?
Cloud & on-premise Public Service Level
status.zyncro.com
Availability:* 99,99%
Durability: 99,9999%

24. 24
Enterprise & Private Social NetworksEnterprise & Private Social Networks

25. 25
Case #4:
YES, ROI exist!

26. 26
Zyncro from Caos to OrderZyncro from Caos to Order
FORUM
BLOG
Current Information Flow
INFOXICATION + CAOS
Zyncro’s Activity Stream
RIGHT INFORMATION FLOW + ORDER

27. 27

28. 28
Case #5:
Gaming is Business

29. 29
Enterprise Social NetworksEnterprise Social Networks
SOCIAL
DASHBOARD
Personal
Statistics
(Last 30 days)

30. 30
Business Benefits

31. 31
Main Benefit: Fast user adoptionMain Benefit: Fast user adoption
CORPORATE AGILITY:
Transform your
company into an
innovative, fast-paced
environment
Traditional
Intranets/Extranets
Corporate/Private
Social Networks
Short
Implementation
Fast User Adoption thanks
to social dynamics
Low adoption after long consulting
implementation projects
TIME
USERADOPTION

32. 32
Social Business Collaboration
ROBUST Hybrid Cloud Platform
• Public Cloud, Private Cloud & On-Premise
• Development Capabilities: CCS, API, Apps
• Security & Scalability
Fast Deployment: Social Business Collaboration
• Out-of-the-box preconfigured
• Fast adoption with no setup time
Lower CTO & DeploymentLower CTO & DeploymentROI
TIME
RiskRisk
24-month
Breakeven
Traditional Collaboration Software
TIME
Value for
Customer
RiskRisk
ROI
1/3-month
Breakeven
Go Live
~ 1 Day - 1 Week!!!
<50%
Success
100%
Success
Go Live
~ 1-2 Months

33. 33
Summary

34. 34
ZyncroZyncro’’s 2.0 Philosophys 2.0 Philosophy
a. Zyncro does not replace any
software that the company is
currently using; it looks to
OPTIMIZE it.
b. Zyncro does force customers to
adopt any specific business
model; though it recognizes the
advantages of SaaS and the
Cloud, it is also available “on-
premises”.
c. Zyncro wants to integrate with as
many other software programs as
possible using ZyncroApps to
make this possible.
d. Zyncro’s implementation
methodology is by successive
iteration: no major projects,
no major costs.
e. People are the key: no tool,
no matter how useful, can be
set up without proper project
management, communication
and training. Internal
Community Management is
one of the keys to its success.

35. 35
Summary of Business BenefitsSummary of Business Benefits
Zyncro is not a new
trend in management
and a sophisticated
technological tool
Zyncro is a work
environment that
makes people work
differently, enabling
them to:
• Inform & Report
• Communicate
• Collaborate
The result of the
implementation of
Zyncro is an
improvement in
productivity due to:
• Increased
communication and
collaboration
• Easy access to
information
• Employees feel more
motivated thanks to
make their job easier
Zyncro
deployment
process in an
organization is
deliberately fast
& simple

36. 36
WWW.ZYNCRO.COMWWW.ZYNCRO.COM
twitter: @zyncrotwitter: @zyncro
blog: en.blog.zyncro.comblog: en.blog.zyncro.com