Presentation focuses upon "Smart Connection", the leading wireless implementation project at Dutch Rail.

1. “Smart Connection”:
Connection”:
How Mobility Changes the Business
Model for Rail Operators.
Presentation for Asia Rail 2007, Singapore, November 14th, 2007
Paul Diercks, Mobility Director, NS Dutch Railways
Pieter Zylstra, Director, Zylstrategy /
Principal Consultant, Orange Business Services AsiaPac

2. Agenda for Today
• Quick Background Dutch Rail
• Why Are Rail Companies Adopting Mobility Transformation?
• Our Vision: “Smart Connection”
• Proven Business Model: quot;Multi-Service, Multi-Operatorquot;
• First Global Nationwide Mobility Roll-Out: Lessons Learned…
• Monetizing Your Assets: How to Get Telcos to pay for
Communicating Trains?
• Future: Rail Companies as the next Mobile Operators

3. Dutch Rail (NS) – a birds eye view
1.300.000 travellers each day
5.000 active trains per day
< 400 stations (1.417 shops)
10.000 employees ‘on the move’
> 80.000 internet requests each day

4. “Enriched” Connection is a Challenge
• Wide Geographical Spread
• 400 Stations
• Thousand Kms of Tracks
• Complex IT Environment
• Fixed Objects (Stations)
• Moving Objects (Trains)
• Employees on the move
• Clients on the go
• Business Critical IT Environment
• 24 x 7
• Highly Secure till Very Open
• Logistic requirements

5. Why Are Rail Companies Adopting
Mobility Transformation?

6. Fact: Rise of International Terrorism
Need: New Security Measures

7. Fact: Traffic Jams
Need: Provide incentives to take the train!

8. Fact: Trains belong on the tracks, not in repair shops
Need: Condition-Based Maintenance

9. Fact: Rail is Dynamic & Changing Environment
Need: Real-time Communication Tools

10. Q: How to distribute information real-time?
A: Deploy Context-Aware Mobility Platform

11. Vision: Smart Connection
How can a rail
operator
capture this Over 2 billion mobile
market potential? users worldwide.
Disruptive mobile
technologies creating
Innovative business
models
New value chains Employees, Rolling Stock Dutch Rail ideal
emerging and Passengers want ‘partner-of-choice’
“Anywhere, Anytime”
Communications

12. Strategy NS: “Multi-Service, Multi-Operator”
Smart Connection
Unified Architecture
For Employees & Travellers
on Stations and in Trains

13. Smart Connection Deployment – 2007-2009
... and Elsewhere
...to Trains...
From Stations...
Fixed / Mobile Context-
Aware Applications:
• On stations
1500 Connected Trains: • In workshops
• Narrow-casting • In offices
• Internet connectivity • At home
80 Connected Stations: • On-line trip info
• 10.000 Internal Users • Remote Diagnosis
• Public internet use

14. Smart Connection Business Model
Employees
Train
Increased Productivity
Infotainment & Real-time and Multi-skilled
Asset Management Workforce
Passengers
Station
New Mobility Services and
Improved Convenience,
Loyalty / Yield
Safety & Security
Management

15. Monetizing Your Assets: NS TV

16. Lessons Learned… (1)
• Infrastructure challenges
• WiFi infrastructure at stations Coverage
• Secure workforce access Authentication
• High user load in specific locations Redundancy / Failover
• Complete roll-out to 50 stations in less than 6 months Scalability
• System stability Support & monitoring
• New network / device support Future-proof
• Staff-related challenges
• Schedule changes Impact on Unions
• Unauthorized applications Lock-down capabilities
• Education & helpdesk Easiness of use
• Fall-back procedures
• If device data gets lost Self-healing capabilities
• If Wi-Fi networks is down Alternate sync capabilities

17. Lessons Learned… (2)
• Organizational Challenges
• Focus Change Process: Mobility is not a typical IT implementation!
Rail = 30 years, IT = 3 years, mobility = 3 months!
• Bring customer intimacy at totally new levels:
Manage & Monitor customer behavior on an ongoing-basis
• Partner-model brings new business models,
almost on a daily basis!
• Joint ventures can be a tool to boost time to market,
yet needs careful management.
• Start with the platform and basic services;
from that position start growing
• First Wave: Rail/Transportation,
Second Wave: Retail,
Third Wave: Mobile (Virtual) Network Operator

18. Summary

19. “Thank you for
your attention!
Any questions?
Presentation for Asia Rail 2007, Singapore, November 14th, 2007
Please contact us for more information:
Paul Diercks, M: 31886711688, E: paul.diercks@ns.nl
Pieter Zylstra, M: +62 81337735008, E: zylstra@hotmail.com

20. Global Mobility@Rail Expert
Pieter K. Zylstra is owner/founder of Zylstrategy Ltd, with offices in Europe
and AsiaPac. We provide strategy mobility consultancy to public transport
companies worldwide. Ex-Capgemini Global Mobility Leader. Associate
Principal Consultant Orange Business Services, AsiaPac. Please contact
us for more information at zylstra@hotmail.com. Selected references:
Design & Build World Largest WiFi@Rail Testbed (2003-2005)
On Board Communications Strategy High Speed Alliance (2004-2006)
Strategy & PMO World Largest Mobility Roll-out (2004-2006):
10K employees, 1M passengers, 50 stations, 1500 carriages
WiFi@Stations Business Case (2006)
Mobility Workshops + Mobility Annex for FGW Bid (2005)
Mobility Strategy Stockholm Bus & Metro (2006-2007)