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Mobility Transformation:
“The World in Your Pocket”




> Pieter Zylstra, Orange Business Services
> Tokyo, December 11th, 2008
            Mobility Roadshow 2008   Presented by: James Wee & Pieter Zylstra
“The World in Your Pocket”

   1983                             2008                                       2033




           Mobility Roadshow 2008   Presented by: James Wee & Pieter Zylstra
Over 3 billion users???
What just happened?

 8.0
        Mobile penetration rates (%)                                           >100%          >100%




 3.0
                                                    50%
 2.5
                                              41%
 2.0
                                       34%
 1.5                            28%

 1.0                      23%
                    19%
 0.5
              16%
       12%
 0.0
       2000                                        2008                           2015        2025

                          Mobility Roadshow 2008   Presented by: James Wee & Pieter Zylstra
So, where is the future growth coming from?




           Mobility Roadshow 2008   Presented by: James Wee & Pieter Zylstra
Mobility Roadshow 2008   Presented by: James Wee & Pieter Zylstra
Certainly not every country?




           Mobility Roadshow 2008   Presented by: James Wee & Pieter Zylstra
Wrong!




         Mobility Roadshow 2008   Presented by: James Wee & Pieter Zylstra
“Smart Mobs” or... The Thumb Tribes?




           Mobility Roadshow 2008   Presented by: James Wee & Pieter Zylstra
Mobility Roadshow 2008   Presented by: James Wee & Pieter Zylstra
Banks becoming mobile operators...




           Mobility Roadshow 2008   Presented by: James Wee & Pieter Zylstra
Retailers become mobile operators...




           Mobility Roadshow 2008   Presented by: James Wee & Pieter Zylstra
Transport Operators become mobile operators...




           Mobility Roadshow 2008   Presented by: James Wee & Pieter Zylstra
“Connected Generations”

         2008                                                                   2033




            Mobility Roadshow 2008   Presented by: James Wee & Pieter Zylstra
What’s Next:
Seniors go mobile…




          Mobility Roadshow 2008   Presented by: James Wee & Pieter Zylstra
What’s Next:
Teens go mobile...




           Mobility Roadshow 2008   Presented by: James Wee & Pieter Zylstra
What’s Next:
Kids go mobile...




            Mobility Roadshow 2008   Presented by: James Wee & Pieter Zylstra
What’s Next:
Babies go mobile?




           Mobility Roadshow 2008   Presented by: James Wee & Pieter Zylstra
Get ready for...
Wireless Implants??




           Mobility Roadshow 2008   Presented by: James Wee & Pieter Zylstra
The future is already here...




            Mobility Roadshow 2008   Presented by: James Wee & Pieter Zylstra
Thank you for your attention!




            Mobility Roadshow 2008   Presented by: James Wee & Pieter Zylstra

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Zylstrategy: Future of Mobility "The World in Our Pocket" (FCC Tokyo)

  • 1. Mobility Transformation: “The World in Your Pocket” > Pieter Zylstra, Orange Business Services > Tokyo, December 11th, 2008 Mobility Roadshow 2008 Presented by: James Wee & Pieter Zylstra
  • 2. “The World in Your Pocket” 1983 2008 2033 Mobility Roadshow 2008 Presented by: James Wee & Pieter Zylstra
  • 3. Over 3 billion users??? What just happened? 8.0 Mobile penetration rates (%) >100% >100% 3.0 50% 2.5 41% 2.0 34% 1.5 28% 1.0 23% 19% 0.5 16% 12% 0.0 2000 2008 2015 2025 Mobility Roadshow 2008 Presented by: James Wee & Pieter Zylstra
  • 4. So, where is the future growth coming from? Mobility Roadshow 2008 Presented by: James Wee & Pieter Zylstra
  • 5. Mobility Roadshow 2008 Presented by: James Wee & Pieter Zylstra
  • 6. Certainly not every country? Mobility Roadshow 2008 Presented by: James Wee & Pieter Zylstra
  • 7. Wrong! Mobility Roadshow 2008 Presented by: James Wee & Pieter Zylstra
  • 8. “Smart Mobs” or... The Thumb Tribes? Mobility Roadshow 2008 Presented by: James Wee & Pieter Zylstra
  • 9. Mobility Roadshow 2008 Presented by: James Wee & Pieter Zylstra
  • 10. Banks becoming mobile operators... Mobility Roadshow 2008 Presented by: James Wee & Pieter Zylstra
  • 11. Retailers become mobile operators... Mobility Roadshow 2008 Presented by: James Wee & Pieter Zylstra
  • 12. Transport Operators become mobile operators... Mobility Roadshow 2008 Presented by: James Wee & Pieter Zylstra
  • 13. “Connected Generations” 2008 2033 Mobility Roadshow 2008 Presented by: James Wee & Pieter Zylstra
  • 14. What’s Next: Seniors go mobile… Mobility Roadshow 2008 Presented by: James Wee & Pieter Zylstra
  • 15. What’s Next: Teens go mobile... Mobility Roadshow 2008 Presented by: James Wee & Pieter Zylstra
  • 16. What’s Next: Kids go mobile... Mobility Roadshow 2008 Presented by: James Wee & Pieter Zylstra
  • 17. What’s Next: Babies go mobile? Mobility Roadshow 2008 Presented by: James Wee & Pieter Zylstra
  • 18. Get ready for... Wireless Implants?? Mobility Roadshow 2008 Presented by: James Wee & Pieter Zylstra
  • 19. The future is already here... Mobility Roadshow 2008 Presented by: James Wee & Pieter Zylstra
  • 20. Thank you for your attention! Mobility Roadshow 2008 Presented by: James Wee & Pieter Zylstra