These slides are made in Danish for educational use at Aarhus Uiversity - Herning.

1. SOCIALE MEDIER HOS MOTONATION
Af David ‖Zyberchief ‖Hansen
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2. AGENDA
• Hvem er jeg?
• Hvem/hvad er Motonation?
At fatte sig i korthed
• Hvad er Social Media Marketing for mig?
• Hvad er Content Marketing?
• Hvad har jeg lavet i min praktik?
• Andres eksempler
Hvis nogen kommer til
at kede sig, prøv at
google Zyberchief og
find på gode spørgsmål
til bagefter
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3. LE CHIEF
• David Hansen, 1986
• BDE08 – Semi Classic
• Zyberchief.com (Hjemmesider og foto)
• Yndlingsfarve: Rød
• Fra ingeniør til forretningsudvikler
• Praktik i Californien efterår 2012 (15/7-15/12)
• Afgangsprojekt for LearningLink/Achievers
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4. • Eksklusiv distributør af motorcykelbeklædning i hele Nordamerika
• San Diego, LA, NJ (USA), Canada, Italien, Pakistan, Kina,
• 13 fastansatte + salgsagenter
• Segment*: 25-44 årige mænd
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5. SÅDAN SÅ DER UD
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6. SÅDAN SÅ DER UD
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7. SÅDAN SÅ DER UD
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8. OPGAVER I PRAKTIKKEN
Task
Show room Making sure it looks appealing. Rearranging once in a while. Make sure new stuff is up with tags and old stuff is down. Make
E-bay List stuff and send stuff. Take pictures of the things and describe the flaws. Copy description from website. Every Monday or
Tuesday (Friday is a bad day to choose)
Facebook Post funny motorcycle life related pictures and quotes. Make competitions. Befriend our sponsored riders and press connections.
Rider stories goes here as ―notes‖.
YouTube Make product videos, product tips and tricks, competitions, interiviews.
Twitter Make sure it tweets our youtube and facebook updates. Befriend our sponsored riders and press connections.
Blogspot Upload product reviews, rider news and other stuff from Bill and press.
Press relation Send out products for review on the order from Bill.
3-step gas back Check inbox for any uploads. Review uploads, post on youtube and send response to submitter.
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9. $oCIAL MEDIA MARKETING
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10. Social
Værdi Netværk Media
Marketing
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11. CONTENT MARKETING
• Content marketing is any marketing format that involves the creation and sharing of
media and publishing content in order to acquire customers. Content Marketing’s basic
premise is to ― provide some valuable information or entertainment – ―content‖ –
that stops short of a direct sales pitch or call to action, but which seeks to positively
influence a customer in some way.‖
• ―This information can be presented in a variety of media, including news, video, white
papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc..‖ Wikipedia
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12. CENTER OF GRAVITY
• In social media marketing, the center of gravity — the focus of the marketing activity —
is located within the social networks themselves. When marketers operate social media
campaigns, they are operating inside of Facebook, inside of Twitter, inside
of Google+, etc. As they produce content, they place it inside of these networks.
• brand awareness + customer retention/ satisfaction
• In contrast, the center of gravity for content marketing is a brand website — whether it
be a branded URL like AmericanExpress.com or a microsite for a brand’s specific
product, like Amex’s Open Forum. Social networks are vital to the success of content
marketing efforts, but here, Facebook, Twitter, and Google+ are used primarily as a
distributor of links back to the content on the brand’s website — not as containers of the
content itself.
• lead conversion or purchase
Kilde: contentmarketinginstitute.com
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13. KANALER
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14. MÅL OG PLANLÆGNING
Youtube Facebook Twitter
Subscribers Views Likes Followers
Status 49 120,000 745 29
Goal 100 200,000 1,500 50
Youtube 1 video every 3rd week
Facebook 2-3 times per week
BlogSpot Twice a week
Twitter Twice a week
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15. MIN FØRSTE POST, HVORFOR?
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16. VIRKNING
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17. CAPTIONS…
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18. …CAPTIONS
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19. SPONSORSHIPS-PR-BRAND
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20. VEMAR PRE-PRODUCTION COLOR SCHEEM
CAMPAIGN
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21. ALLIANCE MED FORHANDLER
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22. BANG!
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23. VI PRØVER IGEN…
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24. HUSKELISTE VED KONKURRENCER
• Kort og præcist: Hvad vinder man, og hvad skal man gøre for det?
• Præmien kan kun blive for lille!
• Indsatsen kan kun blive for stor!
• Er der nogle begrænsninger?
• Hvornår bliver vinderen udtrukket og hvordan får man besked?
• Distancer dig fra mediet (Facebook har intet med denne konkurrence at gøre)
• Benyt en særskilt e-mail-adresse til konkurrencer
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25. KONKURRENCER
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26. WINNER SHOT
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27. VIDEO VIDEO
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28. THE SEXY TOILET SCENE /
THE TOILET SCENE (NOTHING TO HIDE)
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29. 3-STEP GAS BACK
MÅL:
• Vemar (Lorte brandværdi) comeback?
• Viralt?
• Sjovt?
• Større salg?
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30. INSPIRATION FRA INTEL
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32. FAN OR NOT
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33. NÅR DET IKKE LIGE GIR POTE
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34. ‖HOW TO‖ VIDEOER
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35. PRODUCENT PRÆSENTATION
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36. PRODUKT PRÆSENTATION
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37. PRO RIDERS
• Online netværk gør det nemmere at arbejde sammen i den virkelige verden
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38. VEBINARS
• B2B eller B2C?
• Checklist
• Kig ind i kameraet
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39. SPREECAST.COM
• Gratis
• Nemt at sætte op og dele
• God chatfunktion
• Mange seere
• Kan have flere kanaler
• Optager og gemmer alt, også chat
• Offentligt eller privat
• Integration til de sociale medier
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40. BAG SKÆRMEN
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41. GODT OG BLANDET
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42. HUSK AT FØRE STATISTIK
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43. HVEM ER DET VI HAR MED AT GØRE?
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44. SEX SÆLGER
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45. HVAD KAN GÅ GALT?
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46. HUSK NU LIGE REGLERNE
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47. KONTORET LUKKER ALDRIG!!
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48. HVAD VISITKORT OGSÅ KAN BRUGES TIL
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49. NYE FAG
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50. HUSK AT LINKE I DEN VIRKELIGE VERDEN
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51. TAK FOR I DAG
David Hansen aka. Zyberchief
80450@hih.au.dk eller dh@zyberchief.com
Mobil: 29 66 54 01
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