a UX introduction session describing few focusing and prioritization techniques we use when working with start ups. UXLAB.co.il is an Israeli based Strategic Design consultancy working mainly with Start Ups, Incubators and Accelerators.

1. UX Design Intro for Start Ups
February 2014

2. Strategic Design Consultancy
© UXLAB 2014

3. 1.
2.
3.
4.
UX Who?
Your Vision
The UX Design Process
The UX Mentoring Program
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4. 1. UX Who?
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5. Product / Project
Product
Project
Investment
User
Time
Frame
Resources
Balance
Facilitate
Task
Environment
User Experience
© UXLAB 2014
Quality

6. Project Lifecycle
From abstract to concrete
Concept
Scoping
Completion
Incubation
Designing
Innovation?
© UXLAB 2014
Developing
Delivery

7. Users Happiness
Users Happiness Curve
Happy user peak
I rule!
mmm… lets check
the manual
Cool!
Hey, where did they
put that button?
I’m so glad they
added this
What about doing one
thing right? I bought it
only to ….!
Nice, I wish it could
do more
I suck.. Feel so stupid.
Number of Features
© UXLAB 2014

8. UX R&D Responsibilities
User’s advocate (to R&D)
Marketing advocate (to future product users)
Trends & standards specialist
Platform usability expert
Solution generator & innovator
© UXLAB 2014

9. 2. Your Vision
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10. 45 Second Elevator Pitch
For
, who has
< target customer >
< product name >
that
< target goal >
the product
, is a
< customer needs >
< market category >
. Unlike
< unique differentiation >
© UXLAB 2014
< competition >

11. Kano Model: How customers perceive quality?
“Didn’t know I
wanted it but I
like it.”
Satisfaction
Satisfier
One Dimensional
Desired Quality
Delighters
Attractive
Excited Quality
Service
Performance
Service
Performance
Dissatisfier
Must-be
Expected Quality
Dissatisfaction
© UXLAB 2014
“Cannot increase
my satisfaction , but
can decrease.”

12. Features prioritization model
Feasibility level
High
nd
2
st
1
Business
Non-Critical
Business
Critical
rd
3
nd
2
Feasibility level
Low
© UXLAB 2014

13. 3. The UX Design Process
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14. The UX Design Process
1. Orientation
Marketing Goals &
Target Users
Users Segmentation
(Personas)
Usability
Goals
2. Analysis
High-Level
Functionality
Use Cases &
Work Flows
Tasks Analysis &
Prioritization
3. Design
Graphic
Concept
Detailed
Design
Test
Test
UI
Concept
Production
4. Implementation
Coding
Usability
Testing
Deployment
© UXLAB 2014
∙∙∙

15. Internal process samples 1
Taken from a project done while working at Balora UX
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16. Internal process samples 2
Taken from a project done while working at Balora UX
© UXLAB 2014

17. Internal process samples 3
Taken from a project done while working at Balora UX
© UXLAB 2014

18. 4. The UX Mentoring Program
© UXLAB 2014

19. Mentoring focuses
1. Why?
Marketing, competition and product goals
2. Who?
Users segments and main personas
3. What?
Workflows, tasks analysis and MVP
4. Where & when?
Platform & environment design principles
5. How?
Solution UX concepts
© UXLAB 2014

20. Thank You!
www.UXLAB.co.il
http://www.linkedin.com/in/zvikaguy
http://www.linkedin.com/in/oferlahan