Application integration in the age of APIs

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Presentation about new age of Application Integration for APIs/SaaS/Cloud. Done on first international API event in Paris: API Days 2012

Technologie

Application Integration
In The Age Of The APIs
by Renat Zubairov

Montag, 3. Dezember 12

ABOUT ME
• Renat Zubairov

• CEO and Co-Founder of http://elastic.io

• Before elastic.io was working for:

Montag, 3. Dezember 12

FROM API TO WEB API

Montag, 3. Dezember 12

APPLICATION INTEGRATION 2.0
Traditional challenges New challenges
• Integration dilemma • Service vs. Product

• Competing standards • New customers

• Shortage of EAI experts • New technology

• Security

• Legal issues

Montag, 3. Dezember 12

~2000 SAAS COMPANIES

Montag, 3. Dezember 12

INTEGRATION DILEMMA

Montag, 3. Dezember 12

INTEGRATION DILEMMA DEMONSTRATION
150

113

75

38

0
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Montag, 3. Dezember 12

STANDARDS
• Standards are necessary evil

• XML / XML-Schema

• WS-*

• We need more standards for Web-APIs

Montag, 3. Dezember 12

EXPERTS SHORTAGE
• Problem owner / Domain expert / Implementation expert

• Implementation costs vs. Maintenance costs

Montag, 3. Dezember 12

PRODUCT VS. SERVICE
• Major organizational challenge.

• Major technological challenge.

• Different sales strategy

Montag, 3. Dezember 12

NEW CUSTOMERS
99% of businesses in the US and Europe employ fewer than 20 people.

4M
Number of companies in US

3M

2M

1M

0M
1 to 4 5 to 9 10 to 19 20 to 99 100 to 499 500 and more
Source: US Census. 2008 Number of employers 1

Montag, 3. Dezember 12

TECHNOLOGY

SOAP REST
XML JSON
Basic OAuth

Montag, 3. Dezember 12

SECURITY
• Major change from proprietary to shared environment.

• Multi-tenant authentication.

• Flow-control, rate limits

Montag, 3. Dezember 12

LEGAL ISSUES
• Different data protection policies in different countries.

• Every integration ﬂow should be explicitly ordered by
consumer.

• The customer has to explicitly express his intent that
integration should take place.

• Our customers have to make sure that their customers gave
an explicit permission to process their private data by a 3rd
party.

Montag, 3. Dezember 12

SOLUTION
• An integration platform as a Service - integration hub.
• Cloud-based, multi-tenant integration as a service.
• Native support for all types of integration technologies (new
and old).
• Cloud-based security architecture.
• Empowering domain experts - no programming required.
• Off-the-shelf solution library.
• Technical measures to mitigate Legal risks.

Montag, 3. Dezember 12

ABOUT ELASTIC.IO
• Young startup from Bonn, Germany

• Currently looking for:

• SaaS/Cloud users that want a solution for their integration
challenges.

• SaaS (API) vendors interested in expanding their ecosystem.

• API Developers interested in contributing.

• Investors interested in investing in a promising business concept
for a mega topic.

Montag, 3. Dezember 12

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