Have you heard phrases like: “Users? We don’t need no stinkin’ users!” “Yea, we *could* do that, but it would be harder... So I’mma gonna do this instead!” “Oh, come on... *EVERYONE* knows how to use ctrl + f to find something on a website!” Are they coming from the developers on your project? Then maybe you need to help them empathize with your users! In this presentation/workshop/thing you will learn how to: * Build bridges of trust between design and development * Foster a culture of user centered design in even the most hardened developers * Balance value to user and difficulty when discussing design

1. Building Dev Teams
Empathy for Users
By Zee Spencer
LeanDog
AN AGILE SOFTWARE STUDIO
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11

2. Empathize with the
Development Team
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11

3. Find Match Points
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11

4. What do they...
Fear Swear at
Make fun of Talk about
Crave
Laugh at
Ignore Spend money on
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11

5. And Genuinely
Connect
Play a game
Watch a movie
Sit in their room/cube Grab drinks
Be interested in them
Eat lunch
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11

6. Feel Their Pain
It is VERY difficult to Legacy Systems
make technology simple are Painful
Beautiful Interactions
Require New Tech and Tools
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11

7. Learn Their Language
RailsForZombies
TryRuby
Clean Code
Learn Python The Hard Way
Apprenticeship Patterns
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11

8. Ask For Help
“Hey, I was wondering if you could tell me how crazy
I’m being right now...”
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11

9. In User Tests
“Could you watch “How can this test
this and tell me what be better?”
you notice?”
“Can you help me
get this set up?”
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11

10. When Use Case
Modeling
“Are there edge “What could make
cases I don’t “Am I missing this hard to make?”
understand? any systems?”
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11

11. When Building
“What about Personas “What part
this person of the app
doesn’t make “Which does this
sense? customer does person use
this remind you the most?”
of?”
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11

12. Make Your Users
Human
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11

13. Personas
Stick Them On The Wall
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11

14. Bring Users to Devs
(I swear, coders don’t bite!)
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11

15. Get Organized
Use Cases
Have Many
User Activities
Have Many
User Tasks/Stories
Have Many
Scenarios
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11

16. Activities
Story Mapping
Find cool Save
thing Share it for later
on google on g+ on twitter on pinboard
Release A
chrome
Release B on firefox via email on delicious
Release C on iPhone
Stories on chrome
on twitter client bookmarks
on firefox
Release D
bookmarks
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11

17. User Stories/Tasks
Short Title
In order to...
As...
I Want...
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11

18. Story Testing
Tiny Scenarios
Given... When... Then...
I’ve connected I share the cool the tweet is tagged
my twitter account thing on twitter with #coolthingsharer
I’ve not connected I start sharing I can’t share the
my twitter account the cool thing cool thing on twitter
I’ve not connected I start sharing I have the option to
my twitter account the cool thing connect my twitter account
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11

19. Oh Yeah. Build These
Together
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11

20. When we make things,
we care about them.
(And we learn way more)
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11

21. Some Giants Whose
Shoulders I Stand On
Davin Granroth Lisa Crispin
Josh Walsh
Christina York Mel Bugai
Jeff Patton
Robert C Martin Anderson Cooper
Don Norman Indi Young
Dale Carnegie
By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8695
Sunday, October 9, 11