This presentation was made to the local AFP chapter in February 2009. The intent was to inform more than engage in conversation, particularly since very few people in the room participated in traditional or social media networking.

1. Networking to Non-Profit Success Building relationships through traditional and social media networking opportunities. Presented by: Pete Parker Non-Profit Consultant & Community Volunteer www.parkerdevelopment.com

4. Networking…what’s it all about? net⋅work⋅ing [ net -wur-king] – noun A supportive system of sharing information and services among individuals and groups having a common interest. If you ask me, I might say it’s a means of building community from which to generate interest, involvement and support. Ask staff or board leaders and you might hear… a means to generating strong supporters to provide necessary funding.

5. What’s our current view of networking? Does your employer view networking as essential or a distraction? According to local non-profit leaders in the positions of…

6. Really, why is networking important to fundraising? The primary value found in networking is support generation . It’s an arsenal in each organization’s marketing and fund development process. Key contributors are interested in playing strong roles in understanding the organizations they support. This includes operations, programs, staff, volunteers, as well as mission and vision. Many donors are as eager to learn as much about an organization and its key players as much as development staff wanting to know all they can about their key donors.

9. Traditional Networking

10. Where do local non-profit leaders network? Based on our desired networking strategies, should we continue as is or make changes to fulfill our goals and plans?

11. Relationships are critical to success; so often, knowing the right person to ask is as valuable as knowing the answer yourself, if not more so. Being well-connected is the ultimate source of personal effectiveness and advantage. And it's now a case of shared success - with what you can give being as important as what you get out of your networking success.

12. You said it yourself, look what traditional networking can do for your organization.

13. Who has experienced success from traditional networking?

14. Social Networking

15. What do we know? How familiar are you with the following social media tools?

16. How many of us use it? Which of the following types of social media does your organization use?

17. What’s its importance? How important is social media to your...?

19. What are we currently using?

20. Face to Face Comparison 2003.9% 71.9% 715,162 Change.org 812.7% 34.7% 5,979,052 Twitter 146.4% 20.6% 11,274,160 LinkedIn 125.6% 14.9% 68,557,534 Facebook -5.3% -1.7% 58,555,800 MySpace Year Δ Month Δ People Social Media Site Date Range: 1/2008 to 1/2009

21. Who’s using what?

22. SMART Strategy Your networking strategy (traditional and social) needs to be SMART: Specific, Measurable, Attainable, Result-Focused and Time-specific Use the grid below to set your objectives and, on a regular basis, evaluate using a point system. Source – Beth Kanter http://beth.typepad.com/beths_blog/2009/02/just-how-smart-are-your-social-media-objectives.html

25. Networking is a ton of fun and the possibilities created are endless Thank you very much. If you’d like a printed version of the presentation, just send an email to [email_address] or call 333-9444. You can also find me at www.myspace.com/zonaspidey www.facebook.com/profile.php?id =570098975 www.linkedin.com/in/peteparker www.twitter.com/zonaspidey www.change.org/profile/view/50769 Okay, it’s time for some fun. Grab your business cards.