I'm a huge fan of David Allen's book Getting Things Done. It has helped me develop strategies for managing the intense amount of work required to run our business. In this session, delivered to the graduate PR students of Fanshawe College's Trends in Technology class, I spoke about how to implement a GTD system, offered some ideas for project management and shared some of my favourite tools.

1. Getting Things Done
for the
#PR Professional

2. TRAVIS ALLISON
@zoic
travis@socialcatalyst.ca

3. WHAT YOU USE?

4. WHAT WILL IT TAKE
to run an effective PR business?

5. MIND LIKE H2O

6. RIPPLES

7. 100 % Attention

8. CAPTURE Everything

9. Get it out
of your
HEAD

10. CREATE SYSTEMS

11. DAVID ALLEN

12. GTD System

13. 5 Steps to Control

14. 1.
Collect
2.
Process
3.
Organize
4.
Review
5.
Do
!

15. NEXT ACTION

16. EMAIL EMERGENCY

17. LINDA STONE

18. EMAIL Apnea

19. 1.
Stop Breathing
2.
Bad Posture
3.
Stress Response
!
!
!

20. YOU Control Your Email

21. 1.
Kill notifications
2.
Change other’s
expectations
3.
Give it time
4.
Never at 9:00
5.
Learn to triage
6.
Inbox Zero
!
!

22. DATA CRISIS
(100 % of harddrives will fail)

23. BACK UP (or else)

24. 3|2|1
3 copies, 2 different media, 1 offsite

26. Dropbox
dropbox.com

27. Cost:
Free for 2 Gigs, 100
Gig for $100/year
!
Windows Alt:
works on all
platforms

28. PASSWORD Problem

29. crack this

30. 1Password
agilebits.com

31. Cost:
$50
!
Alt:
lastpass.com
(freemium)

32. MODERN Meetings

33. meetings suck

34. Al Pitampalli

35. 1.
Make preliminary
decisions ahead
2. Start on time, move fast
3. Limit # of Attendees
4. ALWAYS come
prepared
5. Goal - committed action
plan
6. Cancel
INFORMATIONAL
meetings
7. brainstorming balance

36. moving meetings

37. TOOLS FOR PR

38. wait.
what?!?

39. (per hour. Outsource anything you can have done
for less than 1/2 what you can charge out.)
what is your time worth?

40. Virtual Staff
virtualstafffinder.com

41. Cost:
$395
!

42. learn to type

43. Typing Web
typingweb.com

44. Cost:
Free
!

45. stop typing

46. Dragon Dictate
nuance.com

47. Cost:
$100
!
!

48. focus, dammit

49. Focus at Will
focusatwill.com

50. Cost:
Free or $36/year
!

51. mousing is S_L_O_W

52. Alfred
alfredapp.com

53. Cost:
Free or £17
!
Windows Alt:
launchy.net

54. keyboard shortcuts

55. snippets

56. TextExpander
smilesoftware.com

57. Cost:
$34.95
!
Windows Alt:
phaseexpress.com

58. project panic

59. WorkFlowy
workflowy.com

60. Cost:
Free (for 500 items)
or $50/year
!
!

61. Asana
asana.com

62. Cost:
Free for up to 15
people or $50/
month
!
!

63. Basecamp
basecamp.com

64. Cost:
$50/month
!

65. organize ideas

66. MindMeister
mindmeister.com

67. Cost:
Free for 3, $4.99/
month
!

68. Xmind
xmind.net

69. Cost:
Free or $79
!
!

70. WHAT DO YOU USE?

71. TRAVIS ALLISON
@zoic
travis@socialcatalyst.ca

72. CC Licensed Photos:
Ripples - http://www.flickr.com/photos/
yogendra174/4428131059/
!
!

73. Cost:
Free or £17
!
Windows Alt:
launchy.net

74. The secret of war lies
in the communications
~N.B.

75. GROUP
EXERCISE