My June 8, 2010 Our Kids Media webinar. Facebook is an important tool for Private Schools and Summer Camps marketing. This webinar will cover the some Facebook basics but focus on the value that a school or camp can get from their presence on Facebook. In order to get the most out of this webinar you should have some personal experience with using Facebook (ie you understand the News Feed and how it works). If you don't use Facebook yourself, we recommend that you get a user to give you a tour. We will be covering: - who uses it? - why be on Facebook? - what is a Facebook Page and how does that help you market to prospective campers, students and parents? - how to make the most out of your Facebook Page - how you can integrate Facebook features into our own website to get the best response

1. marketing for
private schools
and
summer camps

3. hashtag:
#SocMedOurKids
@ourkidsnet

4. facebook basics

5. goal = show leadership

6. leverage your skills

8. 400 000 000

9. 55 minutes/day

11. 38 year old woman

12. 4 types

13. profile

14. groups

15. value = limited

16. pages

17. value = best

18. WOM

19. newsfeed
-fans (Likers?)
-fans’ friends

20. customizable

21. html

22. custom URL

23. privacy

24. 520 x 200

25. privacy

26. privacy

28. visual medium

30. conversations

31. what is your favourite
memory of your first
day at camp?

32. zesty.ca/facebook

33. zesty.ca/facebook

34. privacy

36. value = remains to be
seen

37. advertising

38. resource:
wildfireapp.com

39. privacy

40. privacy

41. day school = VERY local

42. resource:
Mashable.com

43. 10 musts
http://mashable.com/2010/01/13/marketing-women-facebook/

44. 5 today

45. quality counts

46. complement her life,
not complicate
(remember to teach)

47. shopping seamless
Click here to begin your admissions process

48. social shopping
Click the “Like” button if
this has been valuable to you

49. in the loop

50. resource:
MariSmith.com

51. 21 ways to increase
“Likes”

52. important because...

53. we’ll cover 10

54. widgets
in website

55. make a welcome video
- 30-60 seconds
- students

56. get students to tag
photos

57. join via text
32665 (FBOOK) with the words “fan
yourschoolusername”

58. link to twitter

59. Facebook ads
(see above)

60. upload your videos
- embed in home site
- tubemogul.com

61. use apps
-involver.com
- Vpype Live Broadcaster

62. invite from your
newsletter

63. put it in your print

64. Facebook privacy

65. Facebook’s privacy policy
circa 2005
(from the Electronic Frontier Foundation)

66. April 2010

67. zesty.ca/facebook

68. youropenbook.org

69. privacy

70. privacy

71. privacy

72. privacy

73. privacy

74. privacy

75. privacy -
American Library
Association

76. http://vimeo.com/11399383

77. facebook new(s)

78. good for marketers, but

79. privacy
?

80. “Like” without login

81. instant personalization

82. content changes for
you

83. zesty.ca/facebook

84. zesty.ca/facebook

85. join us:
facebook.com/
OurKidsGot To Camp

86. Private Schools - The
Official Page

87. http://
www.facebook.com/
pages/Mississauga-ON/
Private-Schools-The-
Official-Page/
125916797431346

88. pick my brain, please
Travis Allison
facebook.com/travis.allison
@ourkidsnet
travis@ourkids.net
905.272.1843 x 35