The document discusses green tourism and sustainable practices in the Forest of Bowland Area of Outstanding Natural Beauty (AONB) in Lancashire, England. It provides information on the Lancashire Green Tourism Business Scheme (GTBS), which certifies businesses as bronze, silver, or gold based on their environmental practices. Over 18 businesses in the Forest of Bowland AONB have received GTBS certification. Benefits of certification include improved customer experience, marketing opportunities, and cost savings through more sustainable operations.

1. Lancashire Green Tourism Hetty Byrne Forest of Bowland AONB

2. Holiday/Travel = Travel to and from destination (plane/car/train….) + Accommodation/infrastructure + Travel at destination + Activities (eg.eroded paths) + Use of local resources = Environmental impact or ‘footprint’ Environmental Impact of Tourism THE FUTURE OF TOURISM IS SUSTAINABILITY

3. One Planet Living - WWF United States - 5 UK - 3 India - 0.4 Fair Share – 1 www.wwf.org.uk Globally we now require 1.4 planets

4. One Planet Living - WWF United States - 5 India - 0.4 www.wwf.org.uk

6. 3 year funded project Lancashire-wide, managed by AONB team Funded by: - Lancashire & Blackpool Tourist Board - Lancashire County Developments Ltd - Lancashire County Council - AONB Endorsed by North West Development Agency Lancashire Green Tourism

8. Green is Mainstream Promoting walking & cycling

9. Green is Mainstream Promoting wildlife

10. Green is Mainstream Renewables & Education

11. Green is Mainstream Recycling & Waste

12. Green is Mainstream Local Produce

13. Green is Mainstream ‘ Green’ is mainstresm

14. Green is Mainstream ‘ Green’ is mainstresm How Green is your business? Exercise: Work through the ‘How green is your business form’ to look at what you’re already doing and identify things that you might like to implement

15. Green Tourism Business Scheme Introduction to GTBS The

16. Certification & Branding Certification A regular independent assessment of a business’s environmental impact against set criteria = credibility Branding a universally recognised symbol in which the consumer can have confidence – GTBS aim

18. Groups

19. Home page

20. Business Entry

21. Sustainable Tourism in the Forest of Bowland AONB

23. Members in Forest of Bowland AONB

26. Benefits

28. Costs, Funding & Marketing Opportunities

34. Contact Details Hetty Byrne Sustainable Tourism Officer Forest of Bowland AONB Email: [email_address] Tel: 01200 426433 www.lancashiregreentourism.com