YouScan Company Overview - Social Media Listening with Visual Insights.pdf
10 page design document cc NEW
1. 10 PAGE DESIGN DOCUMENT.
Platform: IOS Devices
Target Audience: Pre teens - Late Teens
Shipping Date: 25th March 2014
Target Rating: 4/5 stars
SAM KING, ZOE COLAGTE & SCOTT DURU
Level 3 Applied Media Diploma
Nick Potamitis.
C A P T A I N C H E D D A R
Big Crown Media.
C amb ridge - 01223 812682 - Long Road Sixth form College - BigCrownMedia@gmail.com
2. Story & Gameplay
Story:
Our main character is called ‘Captain Cheddar’ who is a chunk of cheese with a face
on, he is the captain of the boat. One day Captain Cheddar was fishing to support his
family when the current was too strong for his little boat to handle and got swept
across to the other side of the island. Now he has to catch fish to sell to the local vil-
lagers so he can get coins to afford a bigger boat and sail back to his family.
The game is set in the middle of the ocean, during the day when it’s still light, this is
because Captain Cheddar cannot see what he’s fishing in the dark so there’s more
chance of hitting bad fish such as Piranhas and jellyfish which can ruin his fishing
hook, he cannot afford to waste his coins on buying a new one. Each level is a differ-
ent day.
Gameplay:
Our game ‘Captain Cheddar’ is a simple arcade game with the target audience of
pre-teens to early teens. The goal is to get a certain amount of points before the timer
runs out (it gets too dark to fish) the amount of points needed will be displayed to
the player at the top of the screen, along with the timer and amount of points the
player currently has . You earn points by capturing fish with the anchor, the bigger
the fish you capture, the more points you get, there is also the opportunity to collect
bonus points by collecting the treasure located at the bottom of the screen on the sea
floor, the objects worth the most amount of points will be the hardest to collect. The
general idea is for the boat to move left and right across the screen, you press the
screen (or press the down button) to then
lower the hook and capture the fish. If you
capture the piranha or jellyfish you will be
deducted points, if you do not collect the
required amount of points in the time pro-
vided to progress to the next level then
you will lose. With each level the target
score gets bigger and bigger making the
game harder.
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3. Gameflow.
Gameflow.
As you progress through levels you can use your points that you’ve collected to buy
things such as, cool clothes, better hooks and fishing lines. You can also buy a coin
booster that will appear in any of the levels that you have to catch, when you have
caught this booster every fish that you catch after that will double the amount of
coins earned. Throughout the game the player can elect to spend their own money as
well, this will be added onto the coins you already have. Within the game during all
levels after level 3 you can start to collect Letters that eventually spell out CHED-
DAR, if you manage to collect all 7 letters by the end of the game it will add 200 coins
onto your total coin score which will go towards finally buying a new and stronger
fishing boat. As you progress through different levels you gain the ability to catch
different types of fish which means more points, but also more bad fish to avoid.
Level ups/Bonus Items (in
game):
- Coin booster
- Speed gloves
- Magic Hook
- Hook Cover
- Slow Motion
- Double time
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Items/Upgrades You Can Buy:
Boat Upgrades -
Level 2/3/4/5 Fishing Line -
Level 2/3/4/5 Fishing Hook -
‘Save me’ Respawn -
Costumes -
Score armour -
4. Characters & Controls
Characters.
At the start of our game ‘Captain Cheddar’ you are in control of one character - Cap-
tain Cheddar. Captain Cheddar is a small block of cheese who sits on his boat which
moves across the screen. Planned for the game, you are able to customize Captain
Cheddar with different outfits, and customizable looks which you unlock through
gaining points in the game. Different pieces of equipment will give Captain Cheddar
a boost of different abilities, for example, if you give Captain Cheddar a set of ‘Speed
Gloves’ he is able to drop and pull up the fishing hook a lot quicker than he would
normally.
! Different upgrades for Captain Cheddar’s outfit and performance cost differ-
ent amount of coins depending on the effect it has on the game, for example the
speed gloves have a small effect on the game so they cost a lower amount than some-
thing like a ‘Double fish spawner’ power up that has a big effect on the game.
Controls.
The controls for ‘Captain Cheddar’ are very simple, if you’re playing on a smart
phone you simply press/hold your finger on the screen to lower the hook, and on a
PC/Mac you would press/hold the down key on the keyboard.
To use certain power ups on the smartphone there is a small icon in the bottom left
corner you click to activate it. On the PC/Mac you would simply press the spacebar
to activate the power up.
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5. Main Gameplay Concepts & Platform Specific
Features.
Gameplay Concepts.
Captain Cheddar is aimed at young teens and has been created to imitate an arcade
game. The sequence of play is broken up into different levels, getting harder and
more exciting each time with new items to collect and different fish to catch.
Our game is the only young teens arcade game to have a piece of cheese who is the
captain of the boat, we think this is quite different, with a touch of silly to make the
game more enjoyable and exciting for our audience.
Platform Specific Features.
We have included a mini game that will appear for you to play once you have com-
pleted level 4, you’re a fish and the aim of this mini game is to swim through the
tunnel and swim into a fish tank, you then have to eat all the fish food in a short
amount of time. If you manage to complete it you get a bonus of 100 coins, this will
be added to your coin score and you’ll be taken back and will be asked if you want to
continue onto level 5. If you do not manage to collect all the fish food within the time
limit you won’t be given any bonus coins and will be located back to level 5.
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6. Game World
Aesthetics.
The game play takes place about 6 miles out to sea from the island that Cap-
tain Cheddar is stranded, he will only be fishing during day time as it will be
too dark to fish in the evening. The days consist of lots of sunshine with
minimal clouds, a vibrant area with bright colours. Our game includes a hub
style navigation with a linear style within the slides.
The mood in each world should make the player happy, we’ve used
bright colours to catch the players attention and make it more aesthetically
pleasing to the eye. The mini game is also bright and colourful to match the
full theme of the game.
Game Time.
Each ‘day’ in our game lasts a different amount of time depending on the
level you are on, the easier levels will have a time limit of 30 seconds before
it turns to night time, where as some of the harder levels may only have 20
seconds until it turns into night. the level is over once the timer(daytime) has
run out.
World Changes.
The world that Captain Cheddar lives in is constantly changing, throughout different
levels he fishes in different parts of the sea, this means that the colours will change
slightly throughout levels and will also mean different fish are able to be caught,
much like in real life.
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7. Interface.
Interface.
The interface is simple to navigate through with a tap of the screen of the large clear
options available. The mood is themed around the sea and sailors/pirates, with a
colour scheme of blue and yellow, matching the colour of Captain Cheddar, and also
sea and sand, this overall makes the interface vibrant and interesting. The music also
carry’s this same sailor theme, since we found a version of ‘What Shall We Do With
The Drunken Sailor’ this song not only fits our theme, but also it is extremely catchy
and strengthens the enjoyment of the game.
Screens.
The ‘Instructions page gives you the core basic instructions to our game, it tells you
what controls do what, and what the concept of the game is. The screen that pops up
after clicking start tells you which fish to catch and which fish to avoid, this simpli-
fies the game for first time players, players then learn as the progress through the
game that some fish give you more points than others depending on their size. The
credits page lets the player know who created the game/music/company.
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8. Mechanics & Power Ups
In Game Mechanics.
The in game mechanics for Captain Cheddar is tapping/holding of the screen (or
press of the downward arrow key) to lower the hook, and the longer you hold it
down determines how far down you want the hook to be lowered, when you release
your finger from the screen/button the hook will go back up towards the boat. This
ultimately makes our gameplay simple to use and play, and is also quite a unique as-
pect. The game screening shows both above the sea where Captain Cheddar is on his
boat, which is automatically moving from right to left on the top of the ocean, the
game screening also shows underneath the boat where you lower the hook to catch
the fish, they are swimming from both directions, along with the sea floor located at
the bottom of the screen which contains a treasure chest.
Scoring and Timer.
When you catch a fish, the mechanics in the game automatically add a certain
amount of points to your score in the HUD, the games mechanics knows which fish
will change the score by how many points set by us - the designers.
! There is also a timer within the HUD that is visible on the screen, this is count-
ing down from the time allocated for each level as soon as the level starts, and when
it runs out, depending on the score, will show either the ‘You win!’ scene or the ‘You
Lose!’ scene. this is done all by the in game mechanics that are told if the games score
is equal to or more than the target score for said level then it will go to the ‘You Win!’
scene, and if it’s less than the target score the game will send you to the ‘You Lose!’
scene.
Power Ups.
Power ups within our game will trigger off different things in the games mechanics,
e.g, the double time power up will change the attribute of the fishes speed from the
normal speed of the fish to double. this lasts for a certain amount of timer which is-
different from level - level, the power ups run on a timer within the games software
so will turn off automatically after said time.
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9. Enemies & Bosses
Enemies.
In ‘Captain Cheddar’ There are lots of different enemies depending on which levels
you are playing. The main enemies in this game are bad fish, this means fish that will
effect your hook/fishing wire. E.g a Piranha will destroy your hook due to its strong
teeth, these types of fish will cause you to lose points.
Bosses.
In our game we do not have any bosses, this is due to it being unfitting to our game,
we want our game to be level based only, with no final levels. However, levels do get
harder as you pass through them, this is adding an element of challenge to our game,
much like a boss level would.
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Bad Fish:
- Jelly Fish = - 40pts (level 1-15)]
- Piranha = - 20pts (level 1-15)
- Crab = - 50pts (Level 3 - 15)
- Sword Fish = - 70pts (Level 5 - 15)
- Shark = - 100pts (level 7 - 15)
- Great White Shark = - 200pts (Level
10 - 15)
10. Cut Scenes, Bonus Material & Comps.
Cut Scenes.
We plan for at the start of our game to have a small animation showing that Captain
Cheddar is stranded out at sea to help give the player a narrative as to why he is
catching fish. At the start of the game you will see a title screen with the title, and dif-
ferent options such as: highscore, credits, instructions to play the game and a start
button, to play the game. This will also appear at the very end after the credits once
you have completed all levels. In between each level we have a page pop up showing
how many points you’ve scored and whether you’ve reached the target to move onto
the next level.
Bonus Material.
After the 4th level you can unlock a mini game, you become a fish and you have to
swim through a tunnel and into a fish bowl where a timer starts and fish food ap-
pears, you have to eat all the fish food in the bowl before the timer runs out, you will
receive coins for completing the mini game. Throughout the game you can collect let-
ters in each level which spell out CHEDDAR, we feel this will make the player want
to complete the game so they can collect the letters and get extra coins.
Competition.
We feel our game will be competition to others on the market, as our game is fun, ex-
citing and looks great. As well as being challenging and hooking the players in with
different goals and bonus materials.
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C - H - E - D - D - A - R