A Transmedia assignment by Zoe Annabel, Sam Cummins, Mike Ski, Thomas Russell and Sarah Jackson

1. A Transmedia Project

2. What was our initial idea?
Control

3. How did we develop it?
• Deconstructed story and pulled out the major plot
points.
• Identified gaps in the story and brainstormed how
we could play with them and ways we could fill
them in.
• Developed a timeline of events.
• Imagined a story world and began refining the
major plot points and developing a new structure.

4. How did we develop it?

5. What platforms were most effective?
From these reblogs/notes
you can see the Tumblr
received quite a lot of traffic

6. What platforms were most effective?

7. What platforms were most effective?

8. How did we form connections and build
hierarchy?

9. What was the experience?

10. Interactive Analytics

11. What did our world ‘look’ and ‘feel like’
The project is expansive and
gives the user variety by
allowing them to traverse a
range of different
platforms, moods and
aesthetics.

13. What did we learn?
• It’s really difficult to have defined production
roles in such an expansive, multi platform
assignment.
• It’s imperative to have a mutual understanding
of the story world
• When creating content its important to
establish the relationships between all the bits
before sending it out to the consumer
• Always remember your telling a story

14. What did we do differently next time?
• Know the story better from the outset
• Create a more ‘live’ feel
• Focus on creating closure and a circularity
• Develop a better understanding of our
audience
• Consider a more centralised journey
design