Trend #1 Data-driven Communications Digital in 2014 -Waggener Edstrom Studio D Asia

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2014 Digital Trend # 1 Data Rocks the Socks Off Communications 2014 will be the year when communications and public relations truly come of age as data-endorsed disciplines. It will be the year in which the application of performance-based analytics and data as a science to mine real-time, predictive insights that will fuel content development and brand storytelling. Brand communications, shaped by data and insight, will sit at the table alongside the art of brand storytelling - across media platforms. - Zaheer Nooruddin / Waggener Edstrom Studio D Asia-Pacific

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2014 Digital Trend # 2 If Content Is King, then Contextual Content Is King Kong. Content has always been a key driver of brand marketing and corporate communications. What will change in 2014 is that content will begin to exist in a more meaningful planning ecosystem - one that is fueled by data-driven insights to provide context to communications and brand stories. Rich content will be at the heart of digital communications with three core pillars: Creativity, Context and Care. In 2014 branded content will be more creative, more contextual, and more targeted. We will see the continued rise of visual storytelling. Micro-videos will gain momentum and infographics will become the norm for brands to share ideas and concepts, internally and externally. As news outlets use more visual content, the brand newsroom will require new skillsets. - Zaheer Nooruddin / Waggener Edstrom Studio D Asia Pacific

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