Usage of the ZipCash Mobile Money / Digital Money platform for a Digital Agency

1. ZipCash Credentials &
Case Studies
M A K I NG M O B I L E / D I G I TA L M O N E Y
& R E W A R D S W O R K F O R YO U R
BRAND

2. Zip Cash – Digital Money concept
Who we are, what we do
 ZipCash is a mobile and internet based
transactions engine which powers
 Brand Promotions Connecting Brands & Customers
 Brand Rewards
 Consumer / Trade Loyalty Programs
 Social Media Rewards
 Employee Incentives & Rewards
 Co-Branded & White Labeled Payment Solutions
 ZipCash is India’s first mobile payment service for consumers
using the pre paid model whereby consumers can shop online, offline or
pay their bills using a mobile phone. ZipCash has been authorized by the
Reserve Bank of India to set up a Payment System under the “Payments
& Settlement Act, 2007
 ZipCash has robust systems & processes in place which have undergone
thorough Information System audits to ensure scalability, availability of
the system & good end-user experience. ZipCash provides a simple,
frictionless and intuitive Redemption platform to its it’s end customers.

3. ZipCash Digital Payment
 ZipCash is a payment service targeted
at consumers whereby they can make
online as well as offline
micropayments using Mobile SMS as
well as the Internet
 Each party needs only a Mobile
phone & a prepaid ZipCash balance
to conduct a transaction
 Implementation is Bank/ Telco/
Device agnostic
 Prepaid model ensures limited
liability
 Customers can top up their ZipCash
balance via ZipCash Cash Cards You have
received a bill
home delivered across the country from MTNL for
or use any VISA/ MASTER credit Rs. 450 To pay
cards or one of the 26 Netbanking SMS to 56767
ZIP 1002 <PIN>
Accounts online. Soon, ZipCash will
also be available at 6000 outlets
across India.

4. A. User Experience: Online Shopping
Product Demo
2 AX124Z
1 Message System
9810098100 generated
Received
*BookMyShow* unique
has sent you bill Transaction ID
for Rs 250 *2
Movie Tickets *
3
Payment
ZIP
Successful!
AX124Z paid
You have
****
Rs 250 to
BookMyShow.
Bal: Rs 650
Choose ZipCash
Payment Option
Enter Mobile
9830098300
1 Number & PIN

5. Services offered by ZipCash
Awareness Interest Desire Action
Digital Brand
SMS Sampling mVouchers
Promotion Promotions
Blast
Social Media / Digital
Consumer
Events Mobile Loyalty mGifting
Updates
Promos Programs
Social
Customer Trade Sales
Media
loyalty Loyalty CRM
Campaigns

6. Brand Promotions &
Rewards
1. ACROSS MARKETS / CITIES
2 . A C R O S S C O N S U M E R S – E D U C AT E D / N O N E D U C AT E D
3. ACROSS CONSUMERS – EVEN FOR NON -ONLINE
4. ACROSS MOBILE HANDSETS
5 . A C R O S S T E L E C O M O P E R AT O R S

7. Brand Purchase/Trial/ Interaction – User uses the balance
Real time Activation Workflow
1
ZIP GET TOPUP
MOBILENO AMOUNT PIN
User receives the SMS 2
ZIP PAYBILL CONSUMERID
Thank you for
ZipCash validates AMOUNT PIN
Participating in XXX.
the unique no. from You have received
Customer the Campaign list, ZipCash Coupons worth 3
scratches the creates a digital Account Rs.X. Use this to pay bills, Buy CCD, Shoppers Stop,
card and sends for the Mobile Number, buy mobile talk time, Gift FabIndia or Lifestyle Gift
the unique no. to Then credits ZipCash Vouchers, Ringtones or Vouchers at www.zipcash.in
Coupons worth shop at over 250 websites!
56767 or 98xxxx:
predefined amount With XXX you are
ZIP PEPSI A6TAX
Always a winner! 4
Into the digital Account. Online Merchants such
As BookMyShow, IndiaPlaza,
HomeShop18, Arzoo etc.
5 Buy Daily Deals & Products
MOBILE TOPUPS, MOBILE/DTH BILL PAYMENTS, UTILITY BILL i.e. Catalogue Shopping from
PAYMENTS, ONLINE SHOPPING, ONLINE MOVIE TICKETS, ZipCash.in for over
200+ cities all over India
DAILY DEALS, GIFT VOUCHERS, ONLINE RAIL/FLIGHT TICKETS,
HOTEL BOOKINGS, HOLIDAY PACKAGES, ONLINE PIZZA ORDERING, 6
Click on the link below
COFFEE SHOP, MUSIC, CALLER TUNES, APPAREL, HOUSEHOLD to buy cool ringtones or Call
ITEMS, FLOWERS, CAKES, ETC. WITH A HOME DELIVERY OPTION.
For astrology updates/ chat

8. Brand Rewards –Activation Workflow User uses the balance
Deferred Rewards
1
ZIP GET TOPUP
MOBILENO AMOUNT PIN
User receives the SMS 2
Brand Promotion
/ Event etc. ZIP PAYBILL CONSUMERID
Thank you for
AMOUNT PIN
ZipCash Participating in XXX.
creates a Digital You have received
Brand Provides
List of Consumers Account ZipCash Coupons worth 3
Rs.X. Use this to pay bills, Buy CCD, Shoppers Stop,
With Mobile Nos, & for the Mobile Number,
buy mobile talk time, Gift FabIndia or Lifestyle Gift
Reward Money to be Then credits ZipCash
Vouchers, Ringtones or Vouchers at www.zipcash.in
Given to them. Coupons worth shop at over 250 websites!
+ Letter of KYC to predefined amount With XXX you are
ZipCash Into the digital Account. Always a winner! 4
Online Merchants such
As BookMyShow, IndiaPlaza,
HomeShop18, Arzoo etc.
5 Buy Daily Deals & Products
MOBILE TOPUPS, MOBILE/DTH BILL PAYMENTS, UTILITY BILL i.e. Catalogue Shopping from
PAYMENTS, ONLINE SHOPPING, ONLINE MOVIE TICKETS, ZipCash.in for over
200+ cities all over India
DAILY DEALS, GIFT VOUCHERS, ONLINE RAIL/FLIGHT TICKETS,
HOTEL BOOKINGS, HOLIDAY PACKAGES, ONLINE PIZZA ORDERING, 6
Click on the link below
COFFEE SHOP, MUSIC, CALLER TUNES, APPAREL, HOUSEHOLD to buy cool ringtones or Call
ITEMS, FLOWERS, CAKES, ETC. WITH A HOME DELIVERY OPTION.
For astrology updates/ chat

9. Social Media Promotions
1 . I N S TA N T O N L I N E R E D E M P T I O N
2 . S E A M L E S S R E W A R D S A C C U M U L AT I O N

10. Some Notes about the
Facebook Connect feature
 Direct Facebook Connect on ZipCash.in is under
final stages of Audit.
 It is been tested by our IT Audit team & Financial
Compliance team to ensure that the appropriate
IT & RBI Compliance guidelines are met.
 Hence it will be going live in a couple of months.
 Until then we propose the following Workflow for
Social Media Rewards using the ZipCash
platform.

11. Social Media Campaign – User uses the balance
Rewards Workflow
1
ZIP GET TOPUP
User shares only his MOBILENO AMOUNT PIN
Brand/SM Agency ZipCash username
shortlists list of on the same FB Fan User receives SMS
2
Winners on FB Page in a
/ Twitter etc. comment/Pvt. Msg. ZIP PAYBILL CONSUMERID
Thank you for AMOUNT PIN
etc with the
interacting in XXX.
Brand/SM Agency.
You have received
Brand / SM Agency 3
sends the username ZipCash Coupons
Buy CCD, Shoppers Stop,
+ Reward Amount to Worth Rs.X.
FabIndia or Lifestyle Gift
ZipCAsh. Just login into
A FB/Twitter reply Vouchers at www.zipcash.in
www.zipcash.in
By the Brand/ SM Agency to claim
is sent Your Reward Cash. 4
to the Winning Users Online Merchants such
With XXX you are
to visit ZipCash credits the As BookMyShow, IndiaPlaza,
Always a winner!
www.zipcash.in & Reward Amount HomeShop18, Arzoo etc.
Create an Account into the relevant
i.e. Username/ Winners ZipCash Account.
5 Buy Daily Deals & Products
Password.
i.e. Catalogue Shopping from
ZipCash.in for over
200+ cities all over India
MOBILE TOPUPS, MOBILE/DTH BILL PAYMENTS, UTILITY BILL PAYMENTS, ONLINE
SHOPPING, ONLINE MOVIE TICKETS, DAILY DEALS, GIFT VOUCHERS, ONLINE 6
RAIL/FLIGHT TICKETS, HOTEL BOOKINGS, HOLIDAY PACKAGES, ONLINE PIZZA Click on the link below
ORDERING, COFFEE SHOP, MUSIC, CALLER TUNES, APPAREL, HOUSEHOLD ITEMS, to buy cool ringtones or Call
For astrology updates/ chat
FLOWERS, CAKES, ETC. WITH A HOME DELIVERY OPTION.

12. Benefits
WHY BRANDS PREFER US?

13. Benefits of Zip Cash
 Simple to comprehend by the consumer. He gets his reward
money on his Digital Id / Mobile phone for anytime
redemption.
 Instantaneous Cash Back/Reward to the Consumer. Instant
Customer Delight while interacting with your Social Media
activity.
 Easy to Administer. No need for Agency to validate address,
identity etc. Easy for Consumer, Social Media Fan to collect
Reward points.

14. Benefits of Zip Cash
 Zip Cash can be redeemed at over 3,000 outlet options
from anywhere in India.
 Redemptions will be as per customers likings. i.e. Mobile
Recharges, Gift Vouchers, Travel Tickets, Electronics,
Household items, Deals on Meals, Utility Bill Payments,
Pizza websites, Coffee Shops etc.

15. Benefits of Zip Cash
 Can be used for rewards in a Social Media contests &
promotions seamlessly.
 Consumer Contact detail i.e. the Mobile number is available
for later promotions & communication, to the Brand
 Very Cost effective as it reduces reward redemption costs.
 Instant Gratification provides tremendous Fan Delight and
viral impact to the Digital / Social Media Campaign.
 Easy to implement and integrate with existing Social Media
pages, databases etc.

16. Case Studies
1 . D E L I V E R I N G B U S I N E S S R E S U LT S F O R B R A N D S
2. IMMENSE CUSTOMER DELIGHT
3 . E F F E C T I V E C O N S U M E R R E L AT I O N S H I P W I T H B R A N D

17. Some Case Studies
 Trade Loyalty
We have been engaged by a leading
electrical company to run a loyalty
program across 60,000+ retailers and
over 100,000 electricians across India.
 Customer Acquisition
YouMint set up a referral program
whereby their members were instantly
rewarded ZipCash when their referred
friends signed up for their service
 Consumer Promotion
Shark Tooth Vodka Promotion.
Customers were rewarded with
ZipCash worth Rs.10 to Rs.1000 on
purchase of Shark Tooth.
 Customer Gratification
We are working with a online Market
Research company in incentivising its
respondents to fill in questionnaire
regularly and accurately

18. Case Study: Consumer Promotions
 ZipCash is a great way for companies
to run and manage consumer
promotions
 They can pass on discounts and
benefits to the consumer directly
 Opportunity to bypass the trade
 Generate end consumer database
& real time consumption habits &
pattern
 Example: Shark Tooth (Diageo Group)
Promo for consumers
• Consumers who buy Shark Tooth
get a scratch card
• They SMS SHARK <Answer> <PIN>
to our short code and instantly win
Talktime or ZipCash vouchers on
their phones
• It can be used to buy talk time,
shop online etc.
• Successfully Campaign which
resulted in a direct increase in
sales

19. Rewards with Godrej Powerplay
Features Godrej Powerplay
 Every consumer buying a
Godrej product would get
certain Cashbacks based
on the product cost.
 The company sends
across a list of the
winners and the amounts
along with their registered
Mobile numbers.
 User gets rewarded on
Mobile Phone

20. Mobile Money with Loop Telecom
Features of our Platform
• Powers the Mobile Money concept for
the 3.5 Million strong user base of Loop
Mobile
• Tried & Tested Technology Platform
• Redemption is based on simple SMS
Commands like SMS ZIP BAL to 56767 or
SMS GET CCD to 56767
• Users of any Age, Uneducated, Any
location in India covered by a Mobile
network can use this platform
• We are handset & Telecom Operator
agnostic. Hence any Indian owning a
Mobile Phone can use it.

21. Our Clients
R E A P I N G T H E B E N E F I T S O F O U R P L AT F O R M

22. Some of our Clients for Activation
Diageo – Consumer Promo ABD – Class 21 Vodka

23. Our clients for Loyalty & Rewards
Havells – Trade Loyalty Godrej – Consumer Loyalty

24. Our Clients for Mobile Money
Rewards for UB Spirits Mobile Money for Loop

25. For further queries, please email:
nelsonf@zipcash.in
Cell - +91 98198 78597