Mobile Money based Brand Rewards, Brand Campaigns using Mobile Money, Brand Activation using Mobile Money

1. ZipCash Credentials &
Case Studies
M A K I N G M O B I LE / D I G I TA L M O N E Y
& R E W A R D S W O R K F O R YO U R
BRAND

2. Zip Cash – Digital Money concept
Who we are, what we do
 ZipCash is a mobile and internet based
transactions engine which powers
 Brand Promotions Connecting Brands & Customers
 Brand Rewards
 Consumer / Trade Loyalty Programs
 Social Media Rewards
 Employee Incentives & Rewards
 Co-Branded & White Labeled Payment Solutions
 ZipCash is India’s first mobile payment service for consumers
using the pre paid model whereby consumers can shop online, offline or
pay their bills using a mobile phone. ZipCash has been authorized by the
Reserve Bank of India to set up a Payment System under the “Payments
& Settlement Act, 2007
 ZipCash has robust systems & processes in place which have undergone
thorough Information System audits to ensure scalability, availability of
the system & good end-user experience. ZipCash provides a simple,
frictionless and intuitive Redemption platform to its it’s end customers.

3. ZipCash Digital Payment
 ZipCash is a payment service targeted
at consumers whereby they can make
online as well as offline
micropayments using Mobile SMS as
well as the Internet
 Each party needs only a Mobile
phone & a prepaid ZipCash balance
to conduct a transaction
 Implementation is Bank/ Telco/
Device agnostic
 Prepaid model ensures limited
liability
 Customers can top up their ZipCash
balance via ZipCash Cash Cards You have
received a bill
home delivered across the country from MTNL for
or use any VISA/ MASTER credit Rs. 450 To pay
cards or one of the 26 Netbanking SMS to 56767
ZIP 1002 <PIN>
Accounts online. Soon, ZipCash will
also be available at 6000 outlets
across India.

4. A. User Experience: Online Shopping
Product Demo
2 AX124Z
1 Message System
9810098100 generated
Received
*BookMyShow* unique
has sent you Transaction ID /
bill for Rs 250 One Time
Password
*2 Movie
Tickets *
3
Payment
ZIP
Successful!
AX124Z paid
You have
****
Rs 250 to
BookMyShow.
Bal: Rs 650
Choose ZipCash
Payment Option
Enter Mobile
9830098300
1 Number

5. Services offered by ZipCash
Awareness Interest Desire Action
Radio Brand
SMS Sampling mVouchers
Promotion Promotions
Blast
Social
Consumer Media /
Events Loyalty mGifting
Updates Mobile
Promos
Social
Customer Trade Sales
Media
loyalty Loyalty CRM
Campaigns

6. Brand Promotions &
Rewards
1. ACROSS MARKETS / CITIES
2 . A C R O S S C O N S U M E R S – E D U C AT E D / N O N E D U C AT E D
3. ACROSS CONSUMERS – EVEN FOR NON-ONLINE
4. ACROSS MOBILE HANDSETS
5 . A C R O S S T E L E C O M O P E R AT O R S

7. Brand Purchase/Trial/ Interaction – User uses the balance
Real time Activation Workflow
1
MOBILE TOPUPS
2
User receives the SMS BILLS – UTILITY
ZipCash validates & POSTPAID
Thank you for
the unique no. from
Participating in XXX.
the Campaign list,
You have received 3
Customer creates a ZipCash Coupons worth ONLINE SHOPPING
scratches the digital Account Rs.X. Use this to pay bills,
card and sends for the buy mobile talk time, Gift
the unique no. to Mobile Number, Vouchers, Ringtones or 4
Then credits ZipCash shop at over 250 websites! DAILY DEALS
56767 or 98xxxx:
Coupons worth With XXX you are
ZIP PEPSI A6TAX
Always a winner!
predefined amount 5
Into the SEND MONEY
digital Account. TO FRIENDS
6
TRANSFER TO
BANK ACCOUNT
7
RETAIL GIFT
VOUCHERS
8
SONGS, RINGTONES,
VIDEOS, GAMES

8. Brand Rewards –Activation Workflow User uses the balance
Deferred Rewards
1
MOBILE TOPUPS
2
User receives the SMS BILLS – UTILITY
Brand Promotion
/ Event etc. Thank you for
& POSTPAID
ZipCash
Participating in XXX.
creates a Digital
You have received 3
Brand Provides Account
ZipCash Coupons worth ONLINE SHOPPING
List of Consumers for the
Rs.X. Use this to pay bills,
With Mobile Nos, & Mobile Number, buy mobile talk time, Gift
Reward Money to be Then credits ZipCash Vouchers, Ringtones or 4
Given to them. Coupons worth shop at over 250 websites! DAILY DEALS
+ Letter of KYC to predefined amount With XXX you are
ZipCash Into the Always a winner!
5
digital Account. SEND MONEY
TO FRIENDS
6
TRANSFER TO
BANK ACCOUNT
7
RETAIL GIFT
VOUCHERS
8
SONGS, RINGTONES,
VIDEOS, GAMES

9. Social Media Promotions
1 . I N S TA N T O N L I N E R E D E M P T I O N
2 . S E A M L E S S R E W A R D S A C C U M U L AT I O N

10. Social Media Rewards
 Brands can now reward their Users directly on Social
Media platforms
 Only the Social Media handle is required for the
process i.e. email id for Facebook, twitter handle etc.
 The User can directly claim the Reward Money via
Online or via his Mobile phone.
 Currently in beta deployment mode. Will be live in 2
weeks time.

11. User uses the balance
Social Media Rewards Workflow
1
MOBILE TOPUPS
2
User receives FB BILLS – UTILITY
Message abt it. & POSTPAID
3
User logs in on
Brand/SM Agency www.zipcash.in ONLINE SHOPPING
shortlists list of ZipCash credits the to claim
Winners on FB Reward Amount The Reward Cash. 4
/ Twitter etc. into the relevant DAILY DEALS
A FB/Twitter reply Winners ZipCash Welcome Message :
By the Brand/SM Agency Account. Thank you for
is sent to ZipCash
5
Your Participation. SEND MONEY
With the Amount of
TO FRIENDS
Reward Money & ID Brand XXX has
Rewarded you with
6
Rs. 1234 TRANSFER TO
With Brand XXX you are BANK ACCOUNT
Always a winner!
7
RETAIL GIFT
VOUCHERS
8
SONGS, RINGTONES,
VIDEOS, GAMES

12. The Send Payment / Transfer to Bank …

13. Case Studies
1 . D E L I V E R I N G B U S I N E S S R E S U LT S F O R B R A N D S
2. IMMENSE CUSTOMER DELIGHT
3 . E F F E C T I V E C O N S U M E R R E L AT I O N S H I P W I T H B R A N D

14. Some Case Studies
 Trade Loyalty
We have been engaged by a leading
electrical company to run a loyalty
program across 60,000+ retailers and
over 100,000 electricians across India.
 Customer Acquisition
YouMint set up a referral program
whereby their members were instantly
rewarded ZipCash when their referred
friends signed up for their service
 Consumer Promotion
Shark Tooth Vodka Promotion.
Customers were rewarded with ZipCash
worth Rs.10 to Rs.1000 on purchase of
Shark Tooth.
 Customer Gratification
We are working with a online Market
Research company in incentivising its
respondents to fill in questionnaire
regularly and accurately

15. Case Study: Consumer Promotions
 ZipCash is a great way for companies
to run and manage consumer
promotions
 They can pass on discounts and
benefits to the consumer directly
 Opportunity to bypass the trade
 Generate end consumer database &
real time consumption habits &
pattern
 Example: Shark Tooth (Diageo Group)
Promo for consumers
• Consumers who buy Shark Tooth get
a scratch card
• They SMS SHARK <Answer> <PIN>
to our short code and instantly win
Talktime or ZipCash vouchers on
their phones
• It can be used to buy talk time, shop
online etc.
• Successfully Campaign which
resulted in a direct increase in sales

16. Case Study : Rewards with Godrej
Powerplay
 Every consumer buying a
Godrej product would get
certain Cashbacks based
on the product cost.
 The company sends
across a list of the
winners and the amounts
along with their registered
Mobile numbers.
 User gets rewarded on
Mobile Phone

17. Case Study : Mobile Money with Loop
Telecom
Features of our Platform
• Powers the Mobile Money concept for
the 3.5 Million strong user base of Loop
Mobile
• Tried & Tested Technology Platform
• Redemption is based on simple SMS
Commands like SMS ZIP BAL to 56767 or
SMS GET CCD to 56767
• Users of any Age, Uneducated, Any
location in India covered by a Mobile
network can use this platform
• We are handset & Telecom Operator
agnostic. Hence any Indian owning a
Mobile Phone can use it.

18. Benefits
WHY BRANDS PREFER US?

19. Benefits of Zip Cash
 Simple to comprehend by the Consumer. He gets his reward
money on his Mobile phone for anytime redemption.
 Instantaneous Cash Back/Reward to the Consumer. Instant
Customer Delight while interacting with your Social Media
activity.
 Easy to Administer. No need for Agency to validate
address, identity etc. Easy for Consumer, Social Media Fan
to collect Reward points.

20. Benefits of Zip Cash
 Zip Cash can be redeemed at over 3,000 outlet options
from anywhere in India.
 Redemptions will be as per customers likings. i.e. Mobile
Recharges, Gift Vouchers, Travel Tickets, Electronics,
Household items, Deals on Meals, Utility Bill Payments,
Pizza websites, Coffee Shops etc.
 Sales MIS during the Activation Campaign period is
available on a real-time basis to the Activation Agency &
the Brand

21. Benefits of Zip Cash
 Can be used for rewards in a Social Media contests & also
TV/RADIO/PRINT promotions seamlessly.
 Consumer Contact detail i.e. the Mobile number is available
for later promotions & communication, to the Brand
 Very Cost effective as it reduces reward redemption costs.
 Instant Gratification provides tremendous Fan Delight and
viral impact to the Digital / Social Media Campaign.
 Easy to implement and integrate with existing Social Media
pages, databases etc.

22. Our Clients
R E A P I N G T H E B E N E F I T S O F O U R P L AT F O R M

23. Some of our Clients for Activation
Diageo – Consumer Promo ABD – Class 21 Vodka

24. Some of our Clients for MLP
Havells – Trade Loyalty Godrej – Consumer Loyalty

25. Some of Our Clients
Rewards for UB Spirits Mobile Money for Loop

26. For further queries, please email:
nelsonf@zipcash.in
Cell - +91 98198 78597