The document discusses India's growing prominence as a location for R&D centers. It notes that India now hosts 363 R&D centers and is projected to increase engineering exports to $35-40 billion by 2020. However, India is also evolving, with the government taking a more active role and local companies and startups emerging. This presents both challenges and opportunities for multinational companies' R&D centers in India. The document advocates that these companies think locally to influence headquarters, form new partnerships, and leverage the country's skilled workforce and incentives to reduce costs and add value.

1. Leading in India
Kumud Srinivasan, President Intel India
March 2015

2. India: a go-to-location for R&D
Note: 363 R&D Centers in India; LSI Logic Has been acquired by Avago; Map not to scale
Source: NASSCOM Booz ER&D Report; Lit Search; Zinnov MNC R&D Landscape in India
0
10
20
30
40
$50B
2014E
12
2020P
35-40
India Engg. R&D exports ($B)
INDIA: STRONG R&D
CAPTIVE GROWTH
• 45% of Top-500 Global R&D spenders in India
• 29 Semiconductor MNCs, with 46 R&D centers in
India

3. But India evolving…
Govt. as enabler
Providing service Creating IP
Large IT giants Startups
>90% customers outside Local focus
Low literacy Digitally literate
Govt. as watch dog

4. An Inflexion Point for MNC R&D
Challenges
 A market with growing
unique needs
 An ecosystem with
emerging opportunities
 A government that is
radically different
 An environment that is
increasingly competitive
Opportunities
 Influencing HQ to think local
 Investing in new partnerships
 Having bold ‘asks’ of the
govt.
 Leveraging India for cost &
value

5. 0%
5%
10%
15%
20%
25%
0
20
40
60
80
Q3'11 Q3'14
Millions
Units
MSS
Why Think Local?
Micromax Canvas Unite – supports 21
different languages
Local Brands Smartphone
Growth in 3 years
Sources: IDC SCD Tracker Q3’14

6. R&D
COST
TIME TO
MARKET
SCALE
ENTRY
BARRIER
BUSINESS
MODEL
SERVICES &
SOLUTIONS
SOFTWARE
PLATFORM
FASTEST LARGE
HIGHEST
SLOWEST
LOWEST
SMALL
LOWEST
HIGHEST
“Not Your Father’s Oldsmobile”
*Other names and brands may be claimed as the property of others. All dates, plans, features, and specifications are subject to change without notice. © Intel Corporation. All rights reserved.
Intel® Sensing Platform for Health Reference Design

7. Intel® Sensing Platform -
based solutions for
Emerging Markets

8. MNC R&D at the Table: Asks of Govt.
Robust Infrastructure
• Essential services – as
for medical industry
Ease of Operation
• From license-permit
regime to self-
compliance
Investments & Incentives
• Same as Local R&D centers

9. Budding Aspirations
Zinnov Zones - Leading Service Providers
Nurture Zone Breakout Zone Execution Zone Leadership Zone
High
Scalability
Low
R&D Practice
Maturity
Innovation
Eco-system
Connect
 R&D and PES as a focus area
 Innovation, it at all, in process
automation
 Generic – MoUs with
universities and alliances
 On the way into big league,
delivering R&D services
effectively, tear down,
purpose fit labs
 Innovation frameworks
resulting in tangible benefit
to customers
 Specific industry alliances,
partnerships and
membership in global forums
 Capable of delivering
complete product
development as a true
engineering partner,
customer labs
 Reusable IP’s built, and
benefits quantified
 Alliances with Customers
who are industry leaders
 Capable of performing
concept to Go-to-Market for
the product-significant
investment in Lab infra
 Formal innovation culture,
resulting in IP’s and strategic
innovations
 Leadership role in alliances,
leverage startups, specific
academic research, and co-
creation with customers
GlobalLogic
Infotech
Enterprises
Tata Elxsi
L&T TS
Symphony Teleca
Infosys
Mindtree
HCL
Wipro
TCS
eInfochips
Sasken
*Source: Zinnov Research & Analysis

10. (3.5)GradSchool-
MS@SyracuseUniversityI-School
+½PhD@UCBerkeley
(1.5)Chevron
(4)IntelMfg
(4)IntelMaskOperations
(14)IntelTechnologyDev
(4)IntelIT
1982
1990
2000
2010
Phase II: Leading
Phase III: Giving Back
Individual
Contributor
Middle Level
Manager
Director General
Manager
First Line
Manager
VP
IntelIndiaPresident
2015
A Long Route Back
Adapted from Bill George, "True North"
Phase I: Preparing for
Leadership

11. Becoming Intelligent
Global Solutions Work Not quite!
Govt. is incompetent These ‘bureaucrats’ are impressive!
People are there for the asking
We are going to have to
‘sell’ ourselves
Govt. owes us the ecosystem
Let’s get in there and make
things happen
How different can it be?
Small tweaks go a long
ways
India from US India in India

12. A Bigger Bag of Skills
Creating win-win ties
“It takes a village…”
Influencing HQ
One foot here, and one there
Connecting internally
High-touch

13. Holding Strategic Discussions
Local
(India)
Regional
(Emerging)
Global
HighLow
HOW DIFFERENTIATED IS INDIA
TO SERVE THE MARKET?
WHATMARKETAREWE
SERVING?
At-Par
• How do we accelerate Intel’s growth in India?
• How can we extract full potential from India’s R&D assets?
• How do we seed IA as a platform of choice in India?

14. Finding My Voice

15. Thank You