Consistently, Every Minute, Every Second, the world as we know it..changes. We live in hyper associated times where fringes are simply on maps, and hindrances to section are relics of days gone by. Today, engineering organizations are confronted with the actuality that there is expanded rivalry, uplifted consciousness of shoppers, quickly advancing advances which they have to adjust to. Designing organizations need to successfully adjust item improvement, help administrations, bargains, proficient administrations and so on to change, if not stay in front of the game.this keynote by "Zinnov" will intend to give experiences on the meeting of the diverse mainstays of globalization, ability, instruments & engineering and biological community and to draw a picture of how better, speedier, more diminutive will characterize what's to come for building.

1. FUTURE OF ENGINEERING
Better • Faster • Smaller
Summary

2. Consumerization
of IT
Cloud
Computing
Mobility
Big Data and
Analytics
Internet of
Things
1 2 3 4 5 6 7 8 9 10
Social
Mobility , Cloud followed by Big Data and Analytics, are believed to be some
of the key technologies area that will impact the future
6% 17% 39% 17% 11% 6% 6%
5% 11% 5% 16% 11% 32% 21%
5% 5% 5% 11% 11% 32% 5% 26%
11% 5% 5% 26% 26% 16% 11%
5% 5%11% 5% 11% 21% 42%
5% 5% 5% 5% 5% 5%16% 21% 32%
Trends which will drive the future of technology in the next 1 -3 years
Data Localization, Data Interpretation and Wellness, Safety and Energy preservation were also some technologies perceived to have an impact in the future
No Impact
Maximum
Impact
Based on a survey of 50 respondents from across 38 companies

3. Perspectives on how products will be engineered in the future
Mobility and Analytics part of design
Continued Convergence, Miniaturization, Home Automation and Control. Multi screen experience
Focus on Carbon Footprint - Smaller, Power efficient products
Faster, Designful, Open API's & Easier to integrate
Commoditized devices - Continuously updated, upgraded, reconfigured & repurposed
Technology integration Mobile anywhere everywhere
Based on a survey of 50 respondents from across 38 companies

4. Global locations taking mind share when it comes to globalization for 2014
Companies are exploring a variety of global locations based on a variety of
strategic values
Bangalore
Hyderabad
Shanghai
Beijing
Silicon Valley
Shenzhen
Kfar-Saba
Tefen
Haifa
Tel Aviv
Austin
Singapore
Sao Paolo
Porto Alegre
Based on a survey of 50 respondents from across 38 companies
USA
• R&D
• Innovation
• Talent
• Startups
• Designers
• Revenue
• Ideas
• Demanding
consumer base
ISRAEL
• Talent
• Applied Innovation
INDIA
• Complete product
ownership
• Access to talent
• R&D growth
• Consumer Base
• Entrepreneurship
• Adaptability
CHINA
• Available market
• Consumer base
• Hungry mass talent
pool

5. North America contributes over 40% of the 5 overall R&D spend across regions
and in comparison APAC contributes only 7%
Source: Zinnov Analysis of G500 R&D Spenders
8%
X% Indicates Increase in R&D
Spend from 2012 to 2013
Note:*Size of the bubble indicates contribution of region to overall R&D; E&CE indicates Electrical & Consumer Electronics
1. Software & Internet
2. Pharmaceuticals
3. Semiconductor
North America: 40%
Japan: 18% 13%
22%
14%
13%
50%
25
%
24
%12
%
39
%
Europe: 34%9%
4
1…
1
7…
1
2…
3
1…
32
%
31
%12
%
25
%
Regional R&D Spend Trends
16%APAC: 7%
1. Pharmaceuticals
2. Automotive
3. Telecom & Networking
1. E & CE
2. Telecom & Networking
3. Automotive
1. E & CE
2. Automotive
3. Pharmaceuticals

6. Semiconductors
Automotive
E & CE
Software &
Internet
Telecom &
Networking
25%
25%
57%
71%
79%
82%
100%
41% 38%
30% 29%
17%
59% 62%
70% 71%
83%
Rest of
America
Japan APAC Europe ROW
R&D Presence in Bay Area
Companies from all over the world are setting up their R&D presence in the Bay
Area
68
51
45
252
51
53 95 161 648
Has presence in Bay Area No presence in Bay Area
Bay Area
137
Others
33
Source: Zinnov Analysis of G500 R&D Spenders

7. Companies would have to rethink their approach to engineering products in
the future
Structure People Process
An integrated approach to the 3 pillars of product engineering
Source: Zinnov Research & Analysis
1. Dynamic product
portfolio
2. Self contained global
teams
3. Consolidate R&D
locations
4. Network ecosystem
1. Large Scale Skill
assessment & rescaling
2. Aqui-hire  Global
3. Optimized talent
portfolio
1. Distributed Agile
Deployment
2. Data driven product
management
3. Integrated Design process

8. And what about the global centers?
Structure People Process
An integrated approach to the 3 pillars of product engineering
Source: Zinnov Research & Analysis
1. Focus on depth &
domain
2. Place few but large bets
on product leadership
3. Cross functional
leverage
4. Balance Execution with
Value
1. Global Leadership
2. Self-managing agile
teams
3. Build market context
4. Technical/Architectural
Leadership
1. Distributed Agile
Deployment
2. Data driven product
management
3. Integrated Design process
4. Innovation Management

9. thankyou
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