How Brands can branding in social game?

1. Advertising in Happy Farm 2 By Web Business Development 28/10/2011

2. Agenda 2 http://open.zing.vn

3. New Section 3 About Happy Farm 2 http://open.zing.vn

5. URL: http://me.zing.vn/apps/ntvv2

6. Launched: Oct 2010

7. Traffic

8. Monthly Active User(A30): ~ 2,5 Mil

9. Major services

10. Farm, Zoo, FishFarm Fish breeding Animal breeding http://open.zing.vn

11. Demographic 5 Age Gender Job Place http://open.zing.vn

12. New Section 6 Social Game Activities http://open.zing.vn

13. Take care farm… Plant, tend, harvest and sell crops to expand your virtual farm. Feed and care for your animals and remember to lend your farmer friends a helping hand. Help your farmer friends by caring, harvest.. 7 http://open.zing.vn

14. Social game activities Buy virtual goods Seeds, animals, fishes… Extra goods: grass, dog… 8 http://open.zing.vn

15. Decoration 9 Dog House, Gate Decorate your farm by using… Butterfly Theme http://open.zing.vn

16. Social game activities Production Amount of crops will be processed by factory for getting more benefits. Play mini game Receive virtual goods. More exp. 10 http://open.zing.vn

17. Why they do that? Connecting friends. Visit your farmer friends Give their friends some virtual goods. Extremely like getting free virtual goods. Nice. More % Production. More Exp. 11 http://open.zing.vn

18. New Section 12 Brands Can Do… http://open.zing.vn

19. Brands can do… Static advertising Decorations: Theme House, gate. Special bugs, animals. Other: billboard, poster Product placement: Booth Products Place in game Put your name on branded virtual goods. 13 http://open.zing.vn

20. Decorate your farm by using… 14 Items can be customized with your brand palette. House Theme Items Booth Dog http://open.zing.vn

21. Brands can do… Dynamic advertising Presents Virtual goods: seed, fish, animal with high benefit. Quest Users must plant some seeds. After harvest, users uses machine in factory for processing real product in life: Coke, Poca Snack, Merino Ice-cream… Users will be received some presents like: Nice theme with high benefit. A real product: a Coke, Merino… 15 http://open.zing.vn

22. Game-Play Integration 16 Poka Snack can… Potato Theme House Brand mascot Seed Magic potion Booth … http://open.zing.vn

23. Brands can do… Brand game Mini game Your brand image will be a slot, cell in game. Background mini game. Create another brand mini game and integrated in to NT2 like: Lucky Draw Caro Bejeweled Tetris … 17 http://open.zing.vn

24. How to promote from Zing Me? Notice on top link in game HF2. Fanpage HF2: Blog, Photo... Splash advertising. Zing News Icon in game Zing Ads 18 http://open.zing.vn

25. How to measure Monthly Active Users (campaign): A30 Event: Item Shopping Quest Finishing Item Producing % users complete event 19 http://open.zing.vn

26. Contact to Hoàng Hường E: huonght@vng.com.vn T: (+84) 83 – 866 4666 (ext 6195) 20 http://open.zing.vn

27. 21 Q&A http://open.zing.vn