Technology Disrupting Media, Trevor Ncube, AMH, M&G

1. Technology Disrupts Media

2. Technology has changed the way we:
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Acquire and process information
Voice and debate opinions and beliefs
Take civil or economic action
Reach out
Connect
Negotiate
Evaluate
Exchange
Coordinate
Organize
Mobilize

3. Obstacles to Growth
Skills shortage
Distribution
infrastructure
Newsprint costs
Underdeveloped markets
Political threats
Cost of
equipment

4. The Game Changer
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Fibre Optics Cables
2015 – more broadband than electricity

5. How Google Loon Works

6. How Google Loon Moves
Project Loon balloons travel around 20 km above the Earth’s surface in the stratosphere.
Winds in the stratosphere are generally steady and slow-moving at between 5 and 20
mph, and each layer of wind varies in direction and magnitude. Project Loon uses software
algorithms to determine where its balloons need to go, then moves each one into a layer of
wind blowing in the right direction. By moving with the wind, the balloons can be arranged to
form one large communications network.

7. Youth Dividend
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40% of African population below 15 years
Digital natives
They don’t like newspapers
They love their mobile phones
Love sharing content

8. The potential for mobile media in Africa
2nd largest mobile market in the world

9. Internet penetration in Sub-Saharan Africa

10. Online media consumption breakdown

11. Mobile first
The mobile ads industry will generate $136 million in Africa in 2012 - the largest share (over 40%) will come from sms
ads.
With over 6 billion global mobile connections, mobile supersedes traditional media like TV, cinema and radio as the
world’s largest consumer engagement platform.
Africa is a mobile first market. Mobile internet is many African consumers only method of connecting to the world. A
key driver for mobile media in Africa will be the mobile internet
Across Africa data growth seems to outpace page-view growth. This fact suggests that Africans are browsing large
pages and most likely, using richer, more advanced websites
Facebook
7 out of 10 countries with highest Facebook on mobile penetration are in Africa. In terms of page views, Facebook is
the most viewed site on Opera Mini across the continent
Mobile smartphone penetration will continue to drive Mobile Web usage in Africa more so than App usage.

12. Social Media Platforms
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Twitter
Facebook
Google
Yelp
Foursquare
Instagram
Tumbler
YouTube
Pinterest
Flipboard
Netflix
Hulu
LinkedIn
Mxit
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13. How Africa Tweets

14. Power of Social Media
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Occupy Movement
Arab Spring
Anonymous
Syrian civil war
Negatives
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Too much information
No gate keepers, quality not guaranteed
Mischief making
Misinformation / Self-correction
Social media ghettoes

15. Implications for traditional media
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Threat and opportunity
Talent inadequacies
Social media as source of news
Enhanced use of media
Rapidly breaking news
Commoditized or breaking news will be on social media
Commentary, insight, analysis, investigative journalism will survive
Business model for media has been disrupted
Power in the hands of public for generating and use of content
From one to many
From many to one

16. New Business Models
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Embrace technology
Change talent mix
Mobi news
Metered paywalls
Digital subscriptions
Data journalism
Apps
Paid for content
* 2038 - last newspaper in
the world?