2. Many people begin their online road to riches dream by
starting up a website and trying to sell a product they have
created themselves. They may have written an e-book,
recorded a cd of original songs, or knitted some lovely
potholders with pictures of cats on them.
3. Enormous volumes of hype have been published with the
claim that the internet is an easy, if not mindless, way to
riches. The internet is now a global advertising grid, and
millions of people surf each day for things they would like
to buy, learn about, or discover. They search for the needle
in the electronic haystack that suits their fancy for the
moment. Shopping online has now become reasonably
safe.
4. The first problem is, how will shoppers with a credit card
and the urge to shop find your website? A count as of
January1, 2005, suggested there may be as many as 11.5
billion public webpages published. That was just over a
year ago at the time of this writing, so that number can
only be much higher today. To expose your little website
selling cat potholders to prospective customers may take a
little a little work.
5. Search engines use complex algorithms (mathematical
formulae) to determine if the content of a website
matches its owners claims. Self-proclaimed experts who
follow this route for exposure must research every day to
ensure their success. The search engine companies
themselves keep their algorithms secret to avoid
unscrupulous marketers taking unfair advantage of the
whole internet shopping and surfing experience.
6.
7.
8. Then once your website is up on the net, write a brief,
helpful article about your product. Target the style and
content of your writing to suit your friends and customers,
and also yourself. The average newspaper is written for a
grade 9 level reader, and tabloids are written for a grade 6
level or lower. Writing on the internet runs the whole
gamut of education. Explain a problem that needs to be
solved, and at the end provide a solution. Sales copy is
more involved than this, but an article should be
entertaining, or fit the parameters of a possible search.