This document discusses strategies for optimizing keywords and user experience for SEO. It recommends targeting a wide range of intent-focused keywords from paid search conversion data. Tools like WordTracker and Google Keyword Planner can help identify popular and competitve keywords. User experience best practices include responsive design for mobile, optimizing page load times, increasing engagement metrics like time on site and reducing bounce rates through quality content and design.

1. Keyword Targeting & User Experience
Created by: Marites Manahan

2. Target a Wider Range of Keywords
“ Target a wider range of keywords that are likely to
convert. Focus on intent & data from PPC
conversions.”
These days we can now target a wider range of
keywords even without the paid campaign. Targeting a much
wider keyword plays a vital role for the SEO world.
Always think like how your visitor will think when doing a
query. Think of keywords like they used to search to be able to
get your targeted audience and prospect visitors.

3. WordTracker and Google Keyword Planner can help you choose the right keyword for
your website.
WordTracker
- uses the KEI or Keyword Effectiveness Index to know the popularity and
competition of the keywords. If the KEI is higher, it means that it's more
effective.
It offers free trial and keyword research e-book. Visit, www.wordtracker.com.

4. Google Keyword Planner
The Google keyword tool is being replaced by the Google Keyword
Planner. You can see it under the tools and analysis tabs when you visit
the Google Adwords. It is originally used for planning campaigns for PPC
but can also be used to search for keyword ideas. You can enter or upload
keywords to see how they perform online. Multiply keyword list are also
available.

5. Words or phrases
that describe what
you're advertising.
The URL of a page
on your website or
your entire website.
A category relevant
to your product or
service. Tip: To filter
larger sets of ideas,
enter both a word
and website URL.

6. • Review your keywords from the Ad group ideas tab (which you'll see by default)
or the Keyword ideas tab.
• Double click the arrows » to add an ad group or keyword idea to your plan. You
can use the historical statistics that appear in the table to help you decide which ad
groups or keywords to add to your plan.

7. Target the location, language and networks.

8. Mancavedetail.com
Targeted keyword:
denver car detailing
auto detailing denver
high end car detailing
denver auto detailing service
man cave auto detailing
Automotive care services

12. User Experience is #1 Priority
“Avoid poor site engagement increase average time
on site, pages per visit and reduce bounce rates.
Title tags must still be optimized! ”
• Responsive design - think mobiles, think tables
• Page load times are important to users and rankings

13. Responsive Design
Responsive Web Design (RWD)
- is the approach that suggests that design and development should
respond to the user’s behavior and environment based on screen size,
platform and orientation. The practice consists of a mix of flexible grids
and layouts, images and an intelligent use of CSS media queries that can
automatically switch to accommodate for resolution, image size and
scripting.

14. Sample Websites:
- http://windows.microsoft.com/en-
ph/windows-8/meet
- http://www.dadaabstories.org/
- http://morehazards.com/

15. Page Load Times
Page loading time
- is obviously an important part of any website’s user experience. And
many times we’ll let it slide to accommodate better aesthetic design, new
nifty functionality or to add more content to web pages. Unfortunately,
website visitors tend to care more about speed than all the bells and
whistles we want to add to our websites.

16. Thank You!
Created by: Marites Manahan
You can visit my blogs at
http://onlinegeekchick.blogspot.com/
http://tasteofgoodness.blogspot.com/
http://www.getbeauteous.com/