Presentatie over de elektrische auto van Nissan (de Leaf) en de plannen van vijf landen/steden om de introductie van elektrisch rijden te stimuleren (inclusief Amsterdam).
3. Introduction NISSAN in Europe Christian COSTAGANNA Product Manager for Electric Vehicles Europe
4. Partnering to ensure mass availability Fleets Governments Utilities IT Technologies Network Standards
5. Partnerships in place Prefecture of Kanagawa City of Saitama City of Kita-Kyushu All Japan Ryokan Association Israël Denmark Oregon Portugal EDF Sonoma County - California San Diego - California Ireland Phoenix Metro Area - Arizona Tucson Metro Area - Arizona Vancouver Raleigh Milano Seattle Monaco China City of Yokohama Miyazaki Prefecture Singapore Guangdong Province Guangzhou Municipality Hong Kong ALPIQ EWZ RWE Mexico Reunion Island Barcelona Andalusia Region Orlando New South Wales state State of Victoria Netherlands One North East - UK GreenTomatoCars Elektromotive Hertz State of Massachusetts District of Columbia Tennessee City of Huston Reliant Energy - Houston LeasePlan, Europe Europcar, Europe New Zealand
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7. Awareness campain - www.electric-mobility.com > Micro web site gathering pedagogic animations to understand EM > Social media activities: Twitter, Facebook, Youtube channel
8. > A network for all Europeans interested in the electric hot spots of Europe (UK, Netherlands, Ireland, Portugal…) > A web resource center to understand electric mobility benefits
9. Nissan LEAF 1st to mass market EV worldwide Nissan is launching a mass produced EV Sales in Europe will start in Dec 2010 Mass marketing in 2012 / 2013
10. European debut of the Nissan LEAF @ Geneva Motor Show Low running costs Fun to drive Access to restricted areas Quiet Zero emission Connected Recyclable
11. Designed to be a « real car » Affordable pricing Latest lithium-ion battery generation No compromise on performance Room for 5 passengers and large trunk 160 km autonomy Dedicated platform Easy maintenance Distinctive design
12. Battery Incentives Purchase and running costs (without battery) Electricity EV Technology improvement Mass marketing Fuel Costs CO 2 Taxes Vehicle ICE (without battery) EV Electricity Maintenance Maintenance Maintenance 10-15% Battery Mass Market 2011 Lifetime operating cost Upfront cost (MSRP)
21. Electric program in UK – Milton Keynes 1,000 Electric Vehicles by 2014 Local Incentives Extensive Infrastructure 430 public + private 2000 residential Free Parking £1,825 € 2,000 Free Power £300 € 330
44. Electric program in CATALONIA/BARCELONA LIVE OFFICE: Work Lines & Work Groups (GT) Government of Catalonia: Develop a common strategy to promote the EV in the short and medium term (2010-2015), and prioritize resources and initiatives that has into account all the involved aspects: energetic, mobility, industrial, technological, legislative, etc. The Government will complete this plan in June 2010 LIVE OFFICE Agenda Industry 5 N+1 … 7 Energy 4 Trials 3 6 Regulation 2 Promotion 1 N … GT 0: Executive Board GT 1 Knowledge & Communication GT 2 Legal Framework GT 3 Fleets & Test Beds GT 4 Infrastructure & Energy GT 5 Industrial Transformation
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Hinweis der Redaktion
Partnering is key for EV mass acceptance: to date the Alliance has signed 27 partnerships worldwide Local, state and federal governments can provide infrastructure support, promote awareness and public education, use EV fleet vehicles, craft legislation or offer other incentives, such as tax relief or parking/toll rebates for EV buyers. Utilities can support the EV infrastructure by providing power load management or grid capacity expansion or by developing renewable energy sources. Fleets will ensure market growth at the beginning and create awareness and demand. Companies specialized in charging infrastructures and IT systems which will ensure the construction of the full set up to welcome EV cars in our streets Nissan is also discussing and negotiating with European organizations and other European car manufacturers to ensure consistency in standards (technology and charging systems) Designing and building the car is only part of the EV revolution Before EVs find mass acceptance there needs to be comprehensive recharging infrastructure/network installed in every major town and city Incentives such as tax exempt status are needed to increase public awareness Utilities must be involved for electricity supplying and renewable energy development European manufacturers and EU Commissions together in order to come up with common standards Fleets owners are involved because they are more sensible to fuel efficiency on a large scale and are always pioneers regarding eco-friendly mobility Nissan also needs strong high tech partners to push further R&D around zero emission technologies IT companies for on board devices, e-navigation, payment and follow-up…
Zero emission initiatives have been signed with: 1) Portugal 2) Monaco 3) Israel (with Project Better Place) customers will be able to plug their cars into charging units in any of the 500,000 charging spots located throughout the country. 4) Denmark with Project Better Place 5) EDF (French utility company) 6) ALPIQ (Swiss energy company) 7) State of Tennessee, USA 8) State of Oregon, USA 9) Sonoma County in Northern California, USA 10) Tucson Metro Area – Arizona, USA 11) City of Yokohama, Japan 12) Prefecture of Kanagawa, Japan 13) Green Tomato (UK low emission taxi firm) 14) Elektromotive (UK-based EV infrastructure specialist) 15) Ewz (electricity company of the City of Zurich) 16) One North East – UK North East region (covering Sunderland area) 17) San Diego Gas & Electric (SDG&E), California (utility company) 18) Ireland (MOU signed with Irish governmental utility company) 19) Ministry of Industry and Information Technology of China (MIIT) 20) Phoenix metropolitan region (Arizona) 21) LeasePlan, the European market leader in fleet and vehicle management 22) City of Seattle, to create a charging infrastructure 23) Environment Bureau of the Government of Hong Kong Special Administrative Region 24) Progress Energy of Raleigh, N.C., and the Raleigh-based nonprofit agency Advanced Energy 25) SINGAPORE GOVERNMENT (Energy Market Authority (EMA), the Land Transport Authority (LTA) and the Economic Development Board (EDB) 26) Intend to form a partnership with the District of Columbia and AeroVironment 27) Europcar 28) City of Milan, ATM (city transport company) & A2A (utility company) 29) State Government of Victoria in Australia 30) Province of British Columbia, the City of Vancouver and BC Hydro 31) City of Barcelona 32) Guangdong Province, China 33) City of Saitama, Japan 34) Miyazaki Prefecture, Japan 35) Reliant Energy, Houston 36) Guangzhou Municipality, China … /…
`Exemple of creating the best conditions for EV introduction by partnering with governments: 1) Portugal will install 320 charging stations by 2010 and 1300 by 2011. will offer tax reduction for EV purchasers (e.g. around 4000€ compared to equivalent ICE) 20% fleet vehicle purchases be zero emission by 2011 Plug-in stations all over the territory, not only cities but roads and smaller towns Education program for EV mass acceptance 2) Monaco Up to 5000 Euros incentive for EV customers during 5 years 300 recharging plugs by 2011 50% public fleet purchases by zero emission starting in 2011 Dedicated parking spaces for EVs Special rates for EV parking
Why launch an awareness campaign on electric mobility? Because “A better education of customers about what is an EV increases considerably the consideration (EV accepters in UNS, without any education: 21%, EV accepters in EV survey, after education: 47%)” source: Renault-Nissan- EV general research – Nov 12th 2009
Nissan is massively investing to mass-produce and mass-market EV
A pure EV is a battery powered urban vehicle with no internal combustion engine as found in a hybrid A purpose-designed EV is: CO2 free of course Easy to drive: thanks to network and tech devices on board Silent: no noise pollution Avoid congestion constraints, inner city fees TCO down with technology improvements, incentives… Robust (little maintenance) thanks to the simplicity of the electric powered engine Connected with Intelligent telematics to keep the driver reassured on his driving range and distance to the next charging station Up to 99% recyclable
A REAL-WORLD CAR Purpose-designed family car Room for 5 + luggage New dedicated platform for maximum packaging potential Battery location (under the seats) will provide good stability Range is 160 km and acceleration comparable with a conventional 1.6-litre hatchback Max speed >140 km/h Max power 80kW Easy maintenance due to simpler technology, therefore more robust, less rotating parts Nissan will introduce a line-up of EVs to meet a variety of customers’ needs from small cars for cities, to minivans.
1/ Purchase price and battery leasing cost are a conjunction of several key drivers that will evolve over time: governmental incentives mass-production and mass marketing technology improvement 2/ Purchase vs. Lease: Nissan will adapt a solution for each market, customized upon specific needs: Buy car and buy battery Buy car and lease battery Lease car and battery 3/ Running costs are unique: 100 km = around 1€