Your handy-dandy guide to using social media marketing as a musician, painter, blogger, dancer, actor, and so forth. Social media marketing as an artist is not selling out - it's being smart! Read the blog article here: http://marketecture.com/blog/post/a-creatives-guide-to-social-media-marketing.

1. A Creative’s Guide to
Social Media Marketing
What to Do When You’re “Too Artsy-Fartsy” for Regular Marketing Advice

2. So you’re a creative, huh?
You might be a musician, writer, artist, photographer, dancer, actor,
blogger, woodworker, or whatever. There’s no specific criteria to
being a creative. What’s important is that in order to get the word out
about your art, you have turned to the S-word….
SOCIAL MEDIA

3. Social media is all the rage right now.
Deep down you know you should be
concerned about social media
marketing. And that just might freak you
out. How could you, as a self-
proclaimed creative, want to imitate
those tricksy online marketers? Isn’t that
(heaven forbid) SELLING OUT?

4. “Social media marketing
is the way of the future.
You’re not selling out –
you’re being smart.”
- Me
Art is a great outlet for your
personal feelings, but if you
want to actually share it with
people, you’re going to need to
step outside of your comfort
zone a bit.
Don’t feel guilty if you’re thinking
about using social media to
boost album sales or to spread
news of an art show. IT MAKES
PERFECT SENSE.(I have
glasses, therefore I
know what I’m talking
about.)

5. So how do you use social
media as a creative?
It’s time to learn from the experts.

6. Find a niche.
There are plenty of violinists in the world.
But how many of them do what Lindsey
Stirling does?
This dancing violinist was once told she
sounded like “drowned rats being
strangled,” but she didn’t let that get
her down. She knew she had something
unique to offer – and today, her 4.5
million YouTube subscribers speak for
themselves.

7. Create often.
Writer Hannah Stephenson writes a new poem every
weekday, then posts it on her website. If you follow her on
Twitter @thestorialist, you can keep up on her work with
tantalizing excerpts-turned-tweets that make you want to
click through and read the rest.

8. Go behind the scenes.
Don’t be afraid to share things that aren’t polished
and perfect – I’d bet that’s half the reason people
follow you in the first place!
Though Caitlin Connolly is mainly a painter, she gives
her Instagram followers a cool look into the creative
process with what she calls #ladyhuedoodles. These
beautiful sketches became so popular that she now
sells them alongside her larger paintings.

9. Adapt.
Brandon Stanton is a photographer who one
day decided to walk the streets of New York
City and photograph the people he
encountered. His project, Humans of New
York, now has millions of followers.
Part of the reason for that is Brandon’s
willingness to adapt his tactics. When it all
started, Brandon simply posted his pictures
with no embellishment, but then he started
posting the conversations he had with the
subjects. These quotes are now the highlight
of every picture he shares.

10. Have fun!
Eric Whitacre gained popularity in the early
2000s for his works in choral composition, but
he has maintained that popularity by being
the most active and enthusiastic composer
on the internet.
Despite being a respected member of the
fine arts world, Eric doesn’t take himself too
seriously. He even experiments with his own
pieces by regularly putting on Virtual Choir
performances in which anyone can
participate.

11. Now it’s your turn.
Staying creative while marketing your
brand on social media can sometimes be
a difficult balance. We’d love to hear
what YOU have to say about using social
media as a creative – let us know your
best ideas and mind-blowingest insights
by joining the conversation on Facebook
or Twitter.