This #Mozinar covers all of the basics for international companies considering entry to Spanish-speaking markets. Topics covered include: SEO, SMM, Spanish Content Marketing, Proper Hreflang application, Translation Strategy, and much more!
5. Let’s Talk About:
Spanish-Speaking
Markets
Research For Content
Marketing
Identifying The
Opportunity
Building Awesome Stuff
Digital PR: Prospecting
Prepping Your Website
Digital PR: Outreach
Social Media
14. Spanish Spoken At Home
http://www.pewresearch.org/fact-tank/2013/08/13/spanish-is-the-most-spoken-non-english-language-in-u-s-homes-even-among-non-hispanics
51. Use: For Language
HTML Link Element
<link rel="alternate" hreflang="es" href="http://es.example.com/" />
HTTP Header
If you have non-HTML content on your web pages, a good
example is a PDF file, you can use rel=”canonical” HTTP
headers to indicate the canonical URL for HTML documents.
Link: <http://es.example.com/>; rel="alternate"; hreflang="es"
52. Use: For Country
(Spanish Language, American Users)
HTML Link Element
<link rel=”alternate” hreflang=”es-US”
href=”http://alturainteractive.com/es/” />
HTTP Header
Link: <http://alturainteractive.com/> ; rel=”alternate” hreflang=”es-US”
55. Sitemap
Instead of using markup, you can submit a language specific version via a sitemap.
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:xhtml="http://www.w3.org/1999/xhtml">
<url>
<loc>http://www.example.com/english/</loc>
<xhtml:link
rel="alternate"
hreflang="de"
href="http://www.example.com/deutsch/"
/>
<xhtml:link
rel="alternate"
hreflang="de-ch"
href="http://www.example.com/schweiz-deutsch/"
/>