SlideShare a Scribd company logo

Social media 2.0

•Download as PPT, PDF•
•
Zemoga
Zemoga

The document discusses strategies for effective social media use. It recommends starting with clear objectives for your social media presence and monitoring trends to understand your target audience. Key metrics are provided on social media demographics and behaviors. An effective social media strategy requires long-term engagement through conversations to build trust and loyalty over time, rather than just short-term promotions. The return on investment of social media lies in developing customer relationships and loyalty through engaging conversations.

TechnologyBusiness
1 of 17
AN INTRODUCTION BY
[object Object],[object Object],SOCIAL MEDIA – DO IT RIGHT! “ We don’t have a choice on whether we do social media, the question is how well we do it”
SOCIAL MEDIA STRATEGY BEGINS WITH: ,[object Object],What is our objective? What is the purpose of our presence?
MONITOR TRENDS! When planning strategy it is important to look at the trends and see where the people you are trying to reach fall within them.
[object Object],[object Object],[object Object],[object Object],[object Object],SOME SOCIAL MEDIA METRICS from The Social Habit | The Edison Research/Arbitron Internet and Multimedia Study 2011 www.edisonresearch.com/social_media_research.php
[object Object],[object Object],[object Object],[object Object],[object Object],MORE SOCIAL MEDIA METRICS Social Networking Sites and Our Lives| A Project of the Pew Research Center http://pewinternet.org/reports/2011/technology-and-social-networks.aspx
[object Object],[object Object],[object Object],[object Object],[object Object],PLANNING A SOCIAL MEDIA STRATEGY
CURRENT TRENDS Constant evolution of Facebook Coupons are king – social discounts (Living Social, Groupon) as well as coupon promotions Picture sharing – Picplz, Instagram, Color Geo-location – FourSquare, Gowalla, Facebook places
SOCIAL MEDIA IS A MARATHON ,[object Object],[object Object],“ Social media is a marathon, not a sprint. Measure everything, See what works. See what doesn’t. Tweak and optimize the plan as you go.”
SOCIAL MEDIA IS A CONVERSATION ,[object Object],[object Object],[object Object],“ Your engagement has to be heartfelt or it won’t work.”
[object Object],[object Object],[object Object],SOCIAL MEDIA’S INHERENT VALUE = TRUST A SOCIAL MEDIA CAMPAIGN IS AN OPPORTUNITY TO SHARE, LISTEN AND SPEAK DIRECTLY WITH YOUR AUDIENCE.
[object Object],SOCIAL MEDIA IS ABOUT GAINING TRUST Do not use it as a bully pulpit with the sole purpose of pitching yourself.
[object Object],RETURN ON INVESTMENT
[object Object],[object Object],RETURN ON INVESTMENT “ The ROI of social media for your business will still exist in five years.”
KEY TAKEAWAYS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Entire contents ™ and © 2011 BY

Recommended

Back to Basics - Fundamentals of Community Management
Back to Basics - Fundamentals of Community ManagementBack to Basics - Fundamentals of Community Management
Back to Basics - Fundamentals of Community ManagementJason Cruz
 
Wired 2.0 - Social Marketing Strategies and Implementations
Wired 2.0 - Social Marketing Strategies and ImplementationsWired 2.0 - Social Marketing Strategies and Implementations
Wired 2.0 - Social Marketing Strategies and ImplementationsJason Cruz
 
6 Basic Social Media Marketing Principles from Brands
6 Basic Social Media Marketing Principles from Brands6 Basic Social Media Marketing Principles from Brands
6 Basic Social Media Marketing Principles from BrandsJason Cruz
 
The Future Of Social Media Marketing
The Future Of Social Media MarketingThe Future Of Social Media Marketing
The Future Of Social Media MarketingDavid Erickson
 
Building Leads in Adult Education Using Social Media
Building Leads in Adult Education Using Social MediaBuilding Leads in Adult Education Using Social Media
Building Leads in Adult Education Using Social MediaShane Haggerty
 
The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015Cian Corbett
 
Social Media: Evolution to Execution
Social Media: Evolution to ExecutionSocial Media: Evolution to Execution
Social Media: Evolution to ExecutionHerb Sawyer
 
Adult Workforce Development Conference Social Media Presentation
Adult Workforce Development Conference Social Media PresentationAdult Workforce Development Conference Social Media Presentation
Adult Workforce Development Conference Social Media PresentationShane Haggerty
 

Recommended

Back to Basics - Fundamentals of Community Management
Back to Basics - Fundamentals of Community ManagementBack to Basics - Fundamentals of Community Management
Back to Basics - Fundamentals of Community ManagementJason Cruz
 
Wired 2.0 - Social Marketing Strategies and Implementations
Wired 2.0 - Social Marketing Strategies and ImplementationsWired 2.0 - Social Marketing Strategies and Implementations
Wired 2.0 - Social Marketing Strategies and ImplementationsJason Cruz
 
6 Basic Social Media Marketing Principles from Brands
6 Basic Social Media Marketing Principles from Brands6 Basic Social Media Marketing Principles from Brands
6 Basic Social Media Marketing Principles from BrandsJason Cruz
 
The Future Of Social Media Marketing
The Future Of Social Media MarketingThe Future Of Social Media Marketing
The Future Of Social Media MarketingDavid Erickson
 
Building Leads in Adult Education Using Social Media
Building Leads in Adult Education Using Social MediaBuilding Leads in Adult Education Using Social Media
Building Leads in Adult Education Using Social MediaShane Haggerty
 
The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015Cian Corbett
 
Social Media: Evolution to Execution
Social Media: Evolution to ExecutionSocial Media: Evolution to Execution
Social Media: Evolution to ExecutionHerb Sawyer
 
Adult Workforce Development Conference Social Media Presentation
Adult Workforce Development Conference Social Media PresentationAdult Workforce Development Conference Social Media Presentation
Adult Workforce Development Conference Social Media PresentationShane Haggerty
 
Social Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactSocial Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactHamill Associates Ltd
 
Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8PWG Small Business Marketing
 
SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10Q&A Business Solutions
 
Content Creation - Consumer Communication in the Digital Economy
Content Creation - Consumer Communication in the Digital EconomyContent Creation - Consumer Communication in the Digital Economy
Content Creation - Consumer Communication in the Digital EconomyJason Cruz
 
What is CLICK?
What is CLICK?What is CLICK?
What is CLICK?Māris Reliņš
 
The Impact of Social Media on Business
The Impact of Social Media on Business The Impact of Social Media on Business
The Impact of Social Media on Business CaylinBeLow
 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on businessN V Jagadeesh Kumar
 
Role of social media in business organizations and governance
Role of social media in business organizations and governanceRole of social media in business organizations and governance
Role of social media in business organizations and governanceGeethu Rangan
 
Impact of Social Media on Businesses.
Impact of Social Media on Businesses. Impact of Social Media on Businesses.
Impact of Social Media on Businesses. MadisonHedges
 
The Role Of Social Media In The Organization
The Role Of Social Media In The OrganizationThe Role Of Social Media In The Organization
The Role Of Social Media In The OrganizationCharlene Li
 
SMiB09 Neville Hobson
SMiB09 Neville HobsonSMiB09 Neville Hobson
SMiB09 Neville Hobsonsmibevents
 
Strategizing Communication in a (Social) Networked World
Strategizing Communication in a (Social) Networked WorldStrategizing Communication in a (Social) Networked World
Strategizing Communication in a (Social) Networked WorldNeville Hobson
 
Michigan is Going Digital - Social Media Strategy Presentation for Walsh College
Michigan is Going Digital - Social Media Strategy Presentation for Walsh CollegeMichigan is Going Digital - Social Media Strategy Presentation for Walsh College
Michigan is Going Digital - Social Media Strategy Presentation for Walsh CollegeBrandon Chesnutt
 
How to Run a Successful Social Campaign for Your Law Firm
How to Run a Successful Social Campaign for Your Law Firm How to Run a Successful Social Campaign for Your Law Firm
How to Run a Successful Social Campaign for Your Law Firm Network Affiliates
 
Real Time Marketing & Social Media
Real Time Marketing & Social MediaReal Time Marketing & Social Media
Real Time Marketing & Social MediaMadison Thakore
 
Social Media Master Class
Social Media Master ClassSocial Media Master Class
Social Media Master ClassBeth Kanter
 
MNA - Lose Control
MNA - Lose ControlMNA - Lose Control
MNA - Lose ControlHolly Ross
 
C pia social media for business rotary
C pia social media for business rotaryC pia social media for business rotary
C pia social media for business rotaryCommunicopia Marketing Services, Inc.
 
What is digital influence?
What is digital influence? What is digital influence?
What is digital influence? Matthew J. Kushin, Ph.D.
 
Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...
Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...
Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...Energy Digital Summit
 
Socialnomics | Workshop
Socialnomics | WorkshopSocialnomics | Workshop
Socialnomics | WorkshopCrystal Vilkaitis
 
Health hazards of mobile phones
Health hazards of mobile phonesHealth hazards of mobile phones
Health hazards of mobile phonesArun Raj
 

More Related Content

What's hot

Social Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactSocial Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactHamill Associates Ltd
 
Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8PWG Small Business Marketing
 
SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10Q&A Business Solutions
 
Content Creation - Consumer Communication in the Digital Economy
Content Creation - Consumer Communication in the Digital EconomyContent Creation - Consumer Communication in the Digital Economy
Content Creation - Consumer Communication in the Digital EconomyJason Cruz
 
The Impact of Social Media on Business
The Impact of Social Media on Business The Impact of Social Media on Business
The Impact of Social Media on Business CaylinBeLow
 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on businessN V Jagadeesh Kumar
 
Role of social media in business organizations and governance
Role of social media in business organizations and governanceRole of social media in business organizations and governance
Role of social media in business organizations and governanceGeethu Rangan
 
Impact of Social Media on Businesses.
Impact of Social Media on Businesses. Impact of Social Media on Businesses.
Impact of Social Media on Businesses. MadisonHedges
 
The Role Of Social Media In The Organization
The Role Of Social Media In The OrganizationThe Role Of Social Media In The Organization
The Role Of Social Media In The OrganizationCharlene Li
 
SMiB09 Neville Hobson
SMiB09 Neville HobsonSMiB09 Neville Hobson
SMiB09 Neville Hobsonsmibevents
 
Strategizing Communication in a (Social) Networked World
Strategizing Communication in a (Social) Networked WorldStrategizing Communication in a (Social) Networked World
Strategizing Communication in a (Social) Networked WorldNeville Hobson
 
Michigan is Going Digital - Social Media Strategy Presentation for Walsh College
Michigan is Going Digital - Social Media Strategy Presentation for Walsh CollegeMichigan is Going Digital - Social Media Strategy Presentation for Walsh College
Michigan is Going Digital - Social Media Strategy Presentation for Walsh CollegeBrandon Chesnutt
 
How to Run a Successful Social Campaign for Your Law Firm
How to Run a Successful Social Campaign for Your Law Firm How to Run a Successful Social Campaign for Your Law Firm
How to Run a Successful Social Campaign for Your Law Firm Network Affiliates
 
Real Time Marketing & Social Media
Real Time Marketing & Social MediaReal Time Marketing & Social Media
Real Time Marketing & Social MediaMadison Thakore
 
Social Media Master Class
Social Media Master ClassSocial Media Master Class
Social Media Master ClassBeth Kanter
 
MNA - Lose Control
MNA - Lose ControlMNA - Lose Control
MNA - Lose ControlHolly Ross
 
Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...
Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...
Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...Energy Digital Summit
 

What's hot (20)

Social Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactSocial Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business Impact
 
Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8
 
SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10
 
Content Creation - Consumer Communication in the Digital Economy
Content Creation - Consumer Communication in the Digital EconomyContent Creation - Consumer Communication in the Digital Economy
Content Creation - Consumer Communication in the Digital Economy
 
What is CLICK?
What is CLICK?What is CLICK?
What is CLICK?
 
The Impact of Social Media on Business
The Impact of Social Media on Business The Impact of Social Media on Business
The Impact of Social Media on Business
 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on business
 
Role of social media in business organizations and governance
Role of social media in business organizations and governanceRole of social media in business organizations and governance
Role of social media in business organizations and governance
 
Impact of Social Media on Businesses.
Impact of Social Media on Businesses. Impact of Social Media on Businesses.
Impact of Social Media on Businesses.
 
The Role Of Social Media In The Organization
The Role Of Social Media In The OrganizationThe Role Of Social Media In The Organization
The Role Of Social Media In The Organization
 
SMiB09 Neville Hobson
SMiB09 Neville HobsonSMiB09 Neville Hobson
SMiB09 Neville Hobson
 
Strategizing Communication in a (Social) Networked World
Strategizing Communication in a (Social) Networked WorldStrategizing Communication in a (Social) Networked World
Strategizing Communication in a (Social) Networked World
 
Michigan is Going Digital - Social Media Strategy Presentation for Walsh College
Michigan is Going Digital - Social Media Strategy Presentation for Walsh CollegeMichigan is Going Digital - Social Media Strategy Presentation for Walsh College
Michigan is Going Digital - Social Media Strategy Presentation for Walsh College
 
How to Run a Successful Social Campaign for Your Law Firm
How to Run a Successful Social Campaign for Your Law Firm How to Run a Successful Social Campaign for Your Law Firm
How to Run a Successful Social Campaign for Your Law Firm
 
Real Time Marketing & Social Media
Real Time Marketing & Social MediaReal Time Marketing & Social Media
Real Time Marketing & Social Media
 
Social Media Master Class
Social Media Master ClassSocial Media Master Class
Social Media Master Class
 
MNA - Lose Control
MNA - Lose ControlMNA - Lose Control
MNA - Lose Control
 
C pia social media for business rotary
C pia social media for business rotaryC pia social media for business rotary
C pia social media for business rotary
 
What is digital influence?
What is digital influence? What is digital influence?
What is digital influence?
 
Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...
Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...
Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...
 

Viewers also liked

Health hazards of mobile phones
Health hazards of mobile phonesHealth hazards of mobile phones
Health hazards of mobile phonesArun Raj
 
Cell Tower Radiation Danger and Solutions Proposed to Government - Prof. Giri...
Cell Tower Radiation Danger and Solutions Proposed to Government - Prof. Giri...Cell Tower Radiation Danger and Solutions Proposed to Government - Prof. Giri...
Cell Tower Radiation Danger and Solutions Proposed to Government - Prof. Giri...Neha Kumar
 
Teens, social media and addiction 5.04.16
Teens, social media and addiction 5.04.16Teens, social media and addiction 5.04.16
Teens, social media and addiction 5.04.16Michael Torres
 
Social Networking Addiction
Social Networking AddictionSocial Networking Addiction
Social Networking Addictionhanaripin
 
Social media addiction
Social media addictionSocial media addiction
Social media addictionTaimur
 
MOBILE PHONE & MOBILE TOWER RADIATION HAZARDS
MOBILE PHONE & MOBILE TOWER RADIATION HAZARDS MOBILE PHONE & MOBILE TOWER RADIATION HAZARDS
MOBILE PHONE & MOBILE TOWER RADIATION HAZARDS Neha Kumar
 

Viewers also liked (8)

Socialnomics | Workshop
Socialnomics | WorkshopSocialnomics | Workshop
Socialnomics | Workshop
 
Health hazards of mobile phones
Health hazards of mobile phonesHealth hazards of mobile phones
Health hazards of mobile phones
 
Cell Tower Radiation Danger and Solutions Proposed to Government - Prof. Giri...
Cell Tower Radiation Danger and Solutions Proposed to Government - Prof. Giri...Cell Tower Radiation Danger and Solutions Proposed to Government - Prof. Giri...
Cell Tower Radiation Danger and Solutions Proposed to Government - Prof. Giri...
 
Teens, social media and addiction 5.04.16
Teens, social media and addiction 5.04.16Teens, social media and addiction 5.04.16
Teens, social media and addiction 5.04.16
 
Health hazards of mobile phone and computer use
Health hazards of mobile phone and computer useHealth hazards of mobile phone and computer use
Health hazards of mobile phone and computer use
 
Social Networking Addiction
Social Networking AddictionSocial Networking Addiction
Social Networking Addiction
 
Social media addiction
Social media addictionSocial media addiction
Social media addiction
 
MOBILE PHONE & MOBILE TOWER RADIATION HAZARDS
MOBILE PHONE & MOBILE TOWER RADIATION HAZARDS MOBILE PHONE & MOBILE TOWER RADIATION HAZARDS
MOBILE PHONE & MOBILE TOWER RADIATION HAZARDS
 

Similar to Social media 2.0

Evolving uses of social media
Evolving uses of social mediaEvolving uses of social media
Evolving uses of social mediaAppLeap Inc.
 
Social media whitepaper from d13 march 2001
Social media whitepaper from d13 march 2001Social media whitepaper from d13 march 2001
Social media whitepaper from d13 march 2001Carol Austin
 
Intorduction to social media
Intorduction to social mediaIntorduction to social media
Intorduction to social mediaJody Chandler
 
Successful social strategies for small business
Successful social strategies for small businessSuccessful social strategies for small business
Successful social strategies for small businessJenn Gleckman
 
Social Media and Higher Education
Social Media and Higher EducationSocial Media and Higher Education
Social Media and Higher EducationStone Ward
 
Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketingtheonlyelina
 
Making Friends and Influencing People
Making Friends and Influencing PeopleMaking Friends and Influencing People
Making Friends and Influencing PeopleEvgeny Tsarkov
 
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
 
Social Media for NPO's
Social Media for NPO'sSocial Media for NPO's
Social Media for NPO'sAgency 323
 
PR in the Age of [In]Attention
PR in the Age of [In]AttentionPR in the Age of [In]Attention
PR in the Age of [In]AttentionBeth Monaghan
 
A Social Media Primer Driving Better Engagement For Your Events
A Social Media Primer Driving Better Engagement For Your EventsA Social Media Primer Driving Better Engagement For Your Events
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
 
Marketing for the new millennium
Marketing for the new millenniumMarketing for the new millennium
Marketing for the new millenniumtmeisenbach
 
About Social media impact on todas world
About Social media impact on todas worldAbout Social media impact on todas world
About Social media impact on todas worldgyash9982
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedShanq Web
 
Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Maxine T. McClellan
 
7 social media trends for consumers new research social media examiner
7 social media trends for consumers new research social media examiner7 social media trends for consumers new research social media examiner
7 social media trends for consumers new research social media examinerNiladri Dutta
 
Developing a Social Media Strategy for Children's Mental Health
Developing a Social Media Strategy for Children's Mental HealthDeveloping a Social Media Strategy for Children's Mental Health
Developing a Social Media Strategy for Children's Mental HealthBrittany Smith
 

Similar to Social media 2.0 (20)

Evolving uses of social media
Evolving uses of social mediaEvolving uses of social media
Evolving uses of social media
 
Social media whitepaper from d13 march 2001
Social media whitepaper from d13 march 2001Social media whitepaper from d13 march 2001
Social media whitepaper from d13 march 2001
 
Intorduction to social media
Intorduction to social mediaIntorduction to social media
Intorduction to social media
 
Successful social strategies for small business
Successful social strategies for small businessSuccessful social strategies for small business
Successful social strategies for small business
 
Zarakolclientkeynote
ZarakolclientkeynoteZarakolclientkeynote
Zarakolclientkeynote
 
Zarakol Client Keynote
Zarakol Client KeynoteZarakol Client Keynote
Zarakol Client Keynote
 
Social Media and Higher Education
Social Media and Higher EducationSocial Media and Higher Education
Social Media and Higher Education
 
Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketing
 
Making Friends and Influencing People
Making Friends and Influencing PeopleMaking Friends and Influencing People
Making Friends and Influencing People
 
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)
 
Social Media for NPO's
Social Media for NPO'sSocial Media for NPO's
Social Media for NPO's
 
PR in the Age of [In]Attention
PR in the Age of [In]AttentionPR in the Age of [In]Attention
PR in the Age of [In]Attention
 
A Social Media Primer Driving Better Engagement For Your Events
A Social Media Primer Driving Better Engagement For Your EventsA Social Media Primer Driving Better Engagement For Your Events
A Social Media Primer Driving Better Engagement For Your Events
 
Marketing for the new millennium
Marketing for the new millenniumMarketing for the new millennium
Marketing for the new millennium
 
About Social media impact on todas world
About Social media impact on todas worldAbout Social media impact on todas world
About Social media impact on todas world
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explained
 
Media Savvy Business
Media Savvy BusinessMedia Savvy Business
Media Savvy Business
 
Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011
 
7 social media trends for consumers new research social media examiner
7 social media trends for consumers new research social media examiner7 social media trends for consumers new research social media examiner
7 social media trends for consumers new research social media examiner
 
Developing a Social Media Strategy for Children's Mental Health
Developing a Social Media Strategy for Children's Mental HealthDeveloping a Social Media Strategy for Children's Mental Health
Developing a Social Media Strategy for Children's Mental Health
 

More from Zemoga

The Semantic Filter for Social Media Moderation
The Semantic Filter for Social Media ModerationThe Semantic Filter for Social Media Moderation
The Semantic Filter for Social Media ModerationZemoga
 
Reflexiones Sobre Digital, 140 Caracteres a la Vez from Cesar Trujillo
Reflexiones Sobre Digital, 140 Caracteres a la Vez from Cesar TrujilloReflexiones Sobre Digital, 140 Caracteres a la Vez from Cesar Trujillo
Reflexiones Sobre Digital, 140 Caracteres a la Vez from Cesar TrujilloZemoga
 
Zemoga & PSFK ePatient Connections Presentation
Zemoga & PSFK ePatient Connections PresentationZemoga & PSFK ePatient Connections Presentation
Zemoga & PSFK ePatient Connections PresentationZemoga
 
21st Century Statecraft
21st Century Statecraft21st Century Statecraft
21st Century StatecraftZemoga
 
La Conectividad de Inclusión de Áreas Rurales
La Conectividad de Inclusión de Áreas RuralesLa Conectividad de Inclusión de Áreas Rurales
La Conectividad de Inclusión de Áreas RuralesZemoga
 
Z-talk: Fitts's Law
Z-talk: Fitts's LawZ-talk: Fitts's Law
Z-talk: Fitts's LawZemoga
 
Z-Spirit: On Zemoga's Company Culture
Z-Spirit: On Zemoga's Company CultureZ-Spirit: On Zemoga's Company Culture
Z-Spirit: On Zemoga's Company CultureZemoga
 
Follow Me: Using Twitter and Technology to Save Lives
Follow Me: Using Twitter and Technology to Save LivesFollow Me: Using Twitter and Technology to Save Lives
Follow Me: Using Twitter and Technology to Save LivesZemoga
 
Z-Talk: Concept Art
Z-Talk: Concept ArtZ-Talk: Concept Art
Z-Talk: Concept ArtZemoga
 

More from Zemoga (9)

The Semantic Filter for Social Media Moderation
The Semantic Filter for Social Media ModerationThe Semantic Filter for Social Media Moderation
The Semantic Filter for Social Media Moderation
 
Reflexiones Sobre Digital, 140 Caracteres a la Vez from Cesar Trujillo
Reflexiones Sobre Digital, 140 Caracteres a la Vez from Cesar TrujilloReflexiones Sobre Digital, 140 Caracteres a la Vez from Cesar Trujillo
Reflexiones Sobre Digital, 140 Caracteres a la Vez from Cesar Trujillo
 
Zemoga & PSFK ePatient Connections Presentation
Zemoga & PSFK ePatient Connections PresentationZemoga & PSFK ePatient Connections Presentation
Zemoga & PSFK ePatient Connections Presentation
 
21st Century Statecraft
21st Century Statecraft21st Century Statecraft
21st Century Statecraft
 
La Conectividad de Inclusión de Áreas Rurales
La Conectividad de Inclusión de Áreas RuralesLa Conectividad de Inclusión de Áreas Rurales
La Conectividad de Inclusión de Áreas Rurales
 
Z-talk: Fitts's Law
Z-talk: Fitts's LawZ-talk: Fitts's Law
Z-talk: Fitts's Law
 
Z-Spirit: On Zemoga's Company Culture
Z-Spirit: On Zemoga's Company CultureZ-Spirit: On Zemoga's Company Culture
Z-Spirit: On Zemoga's Company Culture
 
Follow Me: Using Twitter and Technology to Save Lives
Follow Me: Using Twitter and Technology to Save LivesFollow Me: Using Twitter and Technology to Save Lives
Follow Me: Using Twitter and Technology to Save Lives
 
Z-Talk: Concept Art
Z-Talk: Concept ArtZ-Talk: Concept Art
Z-Talk: Concept Art
 

Recently uploaded

Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfhans926745
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdflior mazor
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?Igalia
 

Recently uploaded (20)

Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 

Social media 2.0

  • 2.
  • 3.
  • 4. MONITOR TRENDS! When planning strategy it is important to look at the trends and see where the people you are trying to reach fall within them.
  • 5.
  • 6.
  • 7.
  • 8. CURRENT TRENDS Constant evolution of Facebook Coupons are king – social discounts (Living Social, Groupon) as well as coupon promotions Picture sharing – Picplz, Instagram, Color Geo-location – FourSquare, Gowalla, Facebook places
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.  
  • 17. Entire contents ™ and © 2011 BY