This document provides an overview of Jose Mario de Carvalho Jr., including his background, experiences, strengths, values, and areas of expertise. Some key details include: - He has over 25 years of experience in operations strategy, lean processes, and industrial management. - He is currently the Executive Director of ATW Brasil, where he has helped the company grow from $0 to $18 million in revenue over 3 years. - His past experiences include founding Muri, a mechanical design company, and co-founding MUSA, an engineering consulting firm. - His strengths include problem-solving, mental focus, making connections, accountability, and finding new approaches. - His core values are

1. myprofile
zemario

2. outline
outline

3. …but why don´t you call me…
…ze mario
my name is jose mario de carvalho, jr.

4. when I was kid, I loved…

5. .

6. today I like to…

7. .
…find messy operations
problems, …

8. .
… and make it leaner, cleaner …
…better!

9. but to do that, I had to study a lot…

10. …to became
Master in Business, Strictu Sensu, 1996
Specialist in Management, 1990
Mechanical Engineer, ME, 1984
…and I am still very dedicated to learn as much as I can on…
operations strategy
lean processes

11. my strengths
strenghts

12. my strengths
allows me to
continue to build
relationships and
delivery focused
expertise,
insightful thinking
and proven
execution to
stakeholders of
my daily activities
Strength
is a person ability to
consistently provide
near perfect
performance in a
specific activity.

13. strength 1:
I like to look back .
Looking back, I
understand the
present context.
And understanding
the present, I became
more confident to
make better decisions

14. strength 2
I like mental activities.
This strength give me
power to be focused on
a problem till I solve it.

15. strength 3
I like ideas
I love to find new
approaches for old
things and solve
problems from a new
perspective.

16. strength 4
I like to make
connections
I am a connector
among different
cultures. I have good
transit from the shop
floor up to the top
level people.

17. strength 5
I am accountable.
I take the psychological
ownership
for anything I commit to.
When people come to me for
help, they know they will get
things done.

18. corevalues
my core values

19. Values
are the basic
elements of
how we go
about our
work. They are
the practices
we use every
day in
everything we
do.

20. translucencyto act free of disguise and falseness

21. integrityto act firmly adherent to a code of
moral values

22. fairnessto act free from self interest,
prejudice or favoritism

23. my resume
myresume

24. In 1985, I took a breakthrough decision and…

25. …went to Japan to
study the toyota
way, late, the lean
manufacturing.

26. back home, in 1986, a project was ready to take off…

27. Muri was founded

28. How to Operate QC Circles Activities
Union ofJapanese Scientists and Engineers
(JUSE), 1985
Muri is one of the 3 MU (Muri; Muda; Mura),
that means to streamline the process by
eliminating waste of strains.“

29. executive director @ muri assembly lines
2007
the company merged with atwusa and
became awtbrasil
2004
was a 42M+ company exporting to
UK, USA and Mexico
1997
A new business strategy was launched,
and became the first company to develop
and built assembly and test in Brazil
1986
muri was launched, as a mechanical
design house in a 32m2 suit office.
1986
2004

30. Since 2009, I am

31. executive director @atwbrasil

32. among other cool stuffs, I was

33. founder &
president@mepasa s.a.
co-founder
musa, muri usa llc
founder &
consultant@meta1 consulting
board of directors
Invited member @unisinos
engineer
product engineer@dhb

34. selected projects
projects

35. what
To wright a operations
strategy book for
professionals and students
The book was published in 2004
and a second edition in 2007.
It has been adopted as text book
on the most important business
school in Brazil
results

36. what
atwbrasil ´s operations
strategy formulation and
implementation
Under implementation. To
guarantee growth and
protect the Gross Margin
results

37. what
To revitalize and old
warehouse with a new
operations concept and
tranform it into the new
Muri´s operations plant.
A streamline process flow
lay-out. A complete
integration between
engineering and production.
results
before
after

38. what
Muri´s engineering strategy
formulation and
implementation
Change from a 2D software
platform to 3D software
design platform.
Complete integration of
Mechanical Engineering and
Control Engineering
results

39. what
Desing and implement the
ATW Brazil business model
Implemented. The revenue
growth from 0 to 18million
reais in 3 years.
results

40. awards
awards

41. ENTREPRENEUR OF THE YEAR, 2003,
Ernest Young / Revista Exame, São Paulo, BR.
ENTREPRENEUR OF THE YEAR, 1996,
Sebrae, Porto Alegre, BR.
INDUSTRIALIST LEADER, 2003,
Gazeta Mercantil, São Paulo, BR.
SOCIAL RESPONSIBILITY, 2001
Deputy Assembly, State of Rio Grande do Sul,BR.
QUALITY OF LIFE AT WORKPLACE, 2002
Sesi, Porto Alegre, BR.
ENERGY CONSERVATION AWARD, 2002
Ministry of Energy, Rio de Janeiro, BR.
XXXI EXPORT AWARD, 2002
Advb,Porto Alegre,BR

42. lectures
lectures

43. Globalization
o Globalization of Brazilian Companies, Lunch meeting and State
Chamber of Commerce, FEDERASUL, Porto Alegre, 08 de Outubro
de 2003. Invited Speaker.
Innovation and Product Development
o Innovation and New Product Development XVI Total Quality; Aug,
2006.
o Innovation as a source of competitive advantage. XII In.
International Quality and Productivity Congress, July, 2006, Porto
Alegre.
o Innovation Strategy: The Case of Muri, XXVII ENANPAD Atibaia, SP,
Sept 2003.
Quality and Productivity Management
o Quality Management in Brazil Invited Speaker. XIV International
Quality and Productivity Congress; Sept, 2004 .
Entrepreneurship
o Entrepreneurship, IV SIMPÓSIO DE ADMINISTRAÇÃO DE EMPRESAS
DA PUCRS, Porto Alegre, Oct, 2001.
o Special Guest Lecturer for Entrepreneur Courses- do Rio Grande do
Sul Federal University (UFRGS) 1999; 2000; 2001.

44. wrap up
wrapup

45. all said, what I have learned after 25 year

46. When I face a
challenge I:
define business model
the Business model
is like a blueprint for
a strategy to be
implemented through
structures, processes
and systems
measure every step
measurement
guarantees the that
people will adopt
whatever behaviors
and takes whatever
actions are necessary
to arrives at those
goals
vision is an
inspirational description
of what a I would
like to achieve and
accomplish in the
mid/long-term of a
given mission
set the vision
strategy is choosing
to perform activities
differently than before
or to perform different
activities than before.
create a strategy
no matter what the
plans are, what
counts is the financial
results. Cash is king.
protect the cash

47. references
reference

48. .Jose is an outstanding professional. His company is one
of the best in the industry. Jose's leadership and
execution skills are the key factors of his company
success ATW USA/Muri”.
inacio moriguchi
executive director
AAM
“

49. In one word, what I know and love to do is…

50. ze mario
to use what I did, learned and know…
…to help industrial companies have success in
the brazilian market
!

51. All pictures are protected
by
Created by
Copyright
jose mario de carvalho jr
2010
Porto Alegre
Brazil
Additional information
jcarvalho@atwbr.com
www.creativecommons.org