Slides from recent joint webinar by Distilled and Zemanta on Content Marketing.

1. Content Marketing
#contentme

2. Questions for
Marketers to
Ask
#contentme

3. #contentme
Look up and ask questions before getting started

4. #contentme
Who is my audience?
Where do they hang out?
How do they consume content?
What’s my goal?

5. Who’s Doing
It Well?

6. #contentme
GoPro Cameras making slick vids
Camera is attached to the surf board
http://www.youtube.com/user/GoProCamera

7. #contentme
Pottery Barn
DIY Tips for the Home
http://www.youtube.com/potterybarn

8. #contentme
Fred Wilson for Blogging
Holy Engagemant, Batman
http://www.avc.com/

9. #contentme
An Auto Giant tackles SlideShare
(and social media in general)
http://www.slideshare.net/scottmonty/putting-the-car-in-karma-how-
ford-creates-value-through-social-media

10. Whitepapers/
eBooks

11. #contentme
http://www.hubspot.com/internet-marketing-whitepapers/
Hubspot is killing it with content

12. Infographics/
Visualizations

13. #contentme
http://aytm.com/blog/research-junction/angry-birds-addiction/
This is how an infographic is done

14. http://www.grantelevators.com.au/news/state-australian-construction-
industry
Works in “boring” niches too, if done really well

15. #contentme
Interactive Music Map (Thomson UK)
This is how a visualization is done

16. Inhouse or
Outsource?

17. Questions to
Ask

18. #contentme
Do I have internal writing resources?
Do I have a GOOD graphic designer?
Will I need this resource (full time) after this
project?
Do these resources have the expertise
needed (honestly)?

19. #contentme
If so, go ahead and do it in-house.
If not, find the right resources.

20. Resources
for Content
Creation

21. #contentme
Need copy?
http://contently.com/
http://www.textbroker.com/
http://www.zerys.com/

22. #contentme
Infographics?
http://www.shepardportfolio.com/
http://www.97thfloor.com/

23. #contentme
The Kitchen Sink?
Not a bad idea..
http://www.distilled.net/

24. #contentme
Making Movies?
20 Billion Views every month = a lot of eye balls
If it’s non-promotional, social material.

25. #contentme
Another option (non-promotional)
http://vimeo.com/

26. #contentme
Onsite or Promotional Material
Awesome presentation on using video to get more links to your website

27. Importance of
Consistent
Content Creation
(aka Editorial
Calendar)

28. #contentme
Commitment (issues)
Consistent Content = Authority and Audience

29. #contentme
Never Give Up
http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic-2012

30. #contentme
Month to Month Comparison
From http://bostjan.konstrukt.it/

31. Ways to Stay
Consistent

32. #contentme
http://www.contentmarketinginstitute.com
/2010/08/content-marketing-editorial-
calendar/
http://michaelhyatt.com/annual-planning-
calendar.html
Pro tip: Custom
calendar for blog
posts if you use
Google Apps for
your business.
A few editorial calendar resources

33. #contentme
Curation or Creation?

34. #contentme
Easiest way to blog for business
Be SEO Friendly: Put it on a subfolder (domain.com/blog),
not a subdomain (blog.domain.com)

35. #contentme
Manage your WP Workflow
http://editflow.org/

36. Finding and
Storing Blog
Ideas

37. #contentme
http://blogspire.zemanta.com/

38. #contentme
http://percolate.com/
Percolate – like Summify, but cooler.

39. http://alltop.com/
Crowdsourced Ideas FTW #contentme

40. http://evernote.com/
Evernote for PC, Mac, iPhone, iPad #contentme

41. Templating Blog
Posts

42. #contentme
Templating is not for everyone

43. #contentme
Six Blog Post Templates (LinchPin
Bloggers)
Simplistic but helpful -> The Anatomy Of An
Effective Blog Post (@michaelhyatt)
A good outline template -> How to Use Evernote
As A Blogger (@michaelhyatt)
If you’re publishing frequently, a template
may be a good idea.

44. #contentme
Don’t copy. Adapt to
fit your needs.

45. #contentme
Content Promotion

46. #contentme
Identifying Influencers

47. #contentme
This happens before you
create the content

48. Finding Prospects
Easily

49. #contentme
For some niches. For spammier niches, not as helpful.

50. #contentme
Better for tech-related industries.

51. #contentme
http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links
Mine your (or your client’s) Twitter followers

52. #contentme
Zemanta http://zemanta.com/outreach

53. Hardcore
Prospecting

54. #contentme
Citation Labs (new kid on the block)

55. #contentme
Ontolo (Campaigns find your prospects for you)

56. #contentme
Buzzstream

57. Outreach
Productivity

58. http://www.seomoz.org/blog/linkbuilder-gmail-
productivity-setup-and-outreach-examples

59. #contentme
Buzzstream

60. Remember

61. #contentme
Keep first contact short (hook ‘em)
Have value to offer (superb
content)
Always know what they’ve
linked to before (this came first)

62. #contentme
Good video from Rob Ousbey
http://www.distilled.net/store/sl-
2011-hustle/

63. Tracking
ROI

64. #contentme
Buzzstream (crawl your links)

65. Linkstant (http://www.linkstant.com/)

66. #contentme
http://www.wordstream.com/blog/ws/2011/09/01/scale-
linkbuilding-with-google-docs
Google Docs

67. #contentme
Podio

68. #contentme
+
=
ToutApp + Highrise
(http://justinbriggs.org/18-tools-to-speed-up-link-building)

69. #contentme
RavenTools Link Manager

70. #contentme
Analytics (http://kaushik.net/avinash)

71. #contentme
MajesticSEO

72. #contentme
OpenSiteExplorer

73. Questions?
#contentme

74. #contentme
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