Ukueri is an innovative platform that changes communication with clients. It helps customers find answers, make claims or simply browse FAQs — all in a quick and intuitive way through social network such us Facebook, Twitter, Chat or the Web.

1. Ukueri
Realtime Customer Care

2. Agenda
• Introduction
• Context
• Product & Features
• Market
• Competitors
• Business Model
• Pricing
www.ukueri.com Confidential February, 2012

3. Introduction
Obtaining a positive return on investment from
social media is not only about increasing your
facebook fans or twitter followers.
Its about linking the social strategy to your
business objectives and focus on your clients
experiences.
www.ukueri.com Confidential February, 2012

4. Context
Call Centers Social Customer Care
• Very expensive • Low cost
• Lack of control • Full control
• No Analytics • Customizable Layout
• Innefective marketing • Full Analytics
campaigns • Realtime marketing
• Hard to manage camapaings
• Suppliers and Agents • Management
dependence Dashboards
• Slow • Queries history
• No qualification • Self-Service
• Qualification
INEFFECTIVE THE FUTURE
www.ukueri.com Confidential February, 2012

5. About
‣ “UKUERI is an innovative platform that
changes the way companies communicate
with clients and prospects.
‣ It is a completely new experience to help
customers find answers, make claims or
simply browse FAQs — all in a quick
and intuitive way through Facebook,
Twitter, chat or the web”
www.ukueri.com Confidential February, 2012

6. The Flow
USERS UKUERI Companies / Organizations
Questions Answers Information
Video Text www images
www onse
Human resp
Multichannel 1) Automated responses New methodology for
Multidevice 2) Self Service (Search) information management
Standarized 3) Human interaction (Q&A’s and Contents)
INTERNET as a SOCIAL CUSTOMER CARE EXPERIENCE
www.ukueri.com Confidential February, 2012

7. Roadmap
1 year 6 mo.
Web platform Mobile Realtime mktg
Search engine E-Learning Analytics
Twitter & FB
www.ukueri.com Confidential February, 2012

8. Conversation
Look & Feel fully customizable for each company
www.ukueri.com Confidential February, 2012

9. Agents Inbox
www.ukueri.com Confidential February, 2012

10. Features
Twitter, Facebook integration
Predictive Search Engine
Realtime Marketing
Intelligent routing
Knowledge Base
Dashboards
Integration with Backoffice apps
Look & Feel Fully customizable
www.ukueri.com Confidential February, 2012

11. Value
For users For Companies
• Use their favorite channel • Analytics
either Twitter, Facebook, Web • Real-time marketing
• Manage time: send a question • Lower costs
and receive the response on your • Management Dashboards
preferred channel • Conversation through social
• No need for follow-up media
(depending on SLA) •Knowledge Base Integration
• Quick and intuitive way to • Realtime customer feedback
talk with companies
• Predictive search engine
• Receive Proactive Brodcasted
information/promotions
www.ukueri.com Confidential February, 2012

12. Target Market
Banking Utilities
Telco/Internet
Financial Services Government
Med&Big Companies
General Biz
Social CRM market is expecting to reach 1B in 2012 (Gartner, 2011)
"Vendors who can assemble a full set of social CRM functions, and make progress in two or more
of these areas, will be best positioned for market success as the market matures," Sarner said (Gartner).
www.ukueri.com Confidential February, 2012

13. Opportunity
Incomes in Call & Contact Centers:
•US$ 620M (Argentina)
•US$ 7.500M (Latam)
Workforce: 2001  5000, Actually  more than 60.000
Industry Projected Investments: US$ 400M
www.ukueri.com Confidential February, 2012

14. Competitors
Weakness: FAQs in a Forum Mode Weakness: Only a Chat Tool
Weakness: Only for Customer Service Weakness: Help Desk Solution
www.ukueri.com Confidential February, 2012

15. Business Model
Licenses
Consulting Services Agents
++++ -----
More consutling -> better KB -- meaning
more questions answered automatically
without agents’ interaction
www.ukueri.com Confidential February, 2012

16. Segmentation
Enterprise
# Queries
Storage: 500Gb
Licenses + Consulting
SMB
# Queries
100Gb
Licenses
www.ukueri.com Confidential February, 2012

17. Pricing
Monthly fees
Segment Enterprise SMB
Fees # Queries # Queries
Storage: 500Gb 100Gb
Licenses + Consulting Licenses
Licenses TBD TBD
Consulting TBD TBD
www.ukueri.com Confidential February, 2012

18. Exit Strategy
www.ukueri.com Confidential February, 2012

19. Thank you!