Final presentation of the project My Stars.

1. MyStars
Push Stars To You.

2. Team Members
• Zhang Kang
• Cai Lei
• Wang Yingying
• Zhang Yiting
• Jin Wei

3. Outline
• Define the questions
• Product & Service
• Business Model
• Analysis
• Design
• Development & Implementation
• Demo

4. Outline
• Define the questions
• Product & Service
• Business Model
• Analysis
• Design
• Development & Implementation
• Demo

5. Outline
• Define the questions Why ?
• Product & Service
• Business Model
• Analysis
• Design
• Development & Implementation
• Demo

6. Outline
• Define the questions Why ?
｝
• Product & Service
• Business Model
• Analysis
• Design
• Development & Implementation
• Demo

7. Outline
• Define the questions Why ?
｝
• Product & Service
• Business Model How ?
• Analysis
• Design
• Development & Implementation
• Demo

8. Outline
• Define the questions Why ?
｝
• Product & Service
• Business Model How ?
• Analysis
• Design
• Development & Implementation What ?
• Demo

9. Define the question

10. Are U one of them ?

11. Are U one of them ?

12. Are U one of them ?

13. Are U one of them ?

14. Are U one of them ?

15. Idolaters

23. Push Stars To You.

24. Dig Deeper
Through market research
• Evaluation of Current Market
• Old Style, traditional
• Big
• Survey of Fans
• Nearly 50 % are not satisfied with current
service. (Figure 15 in the report)

25. Dig Deeper
Through market research
• Evaluation of Current Market
• Old Style, traditional
• Big
• Survey of Fans
• Nearly 50 % are not satisfied with current
service. (Figure 15 in the report)

26. Dig Deeper
Through market research
• Evaluation of Current Market
• Old Style, traditional
• Big
• Survey of Fans
• Nearly 50 % are not satisfied with current
service. (Figure 15 in the report)

27. Product & Service

31. What we do :

32. What we do :

33. What we do :

34. What we do :

35. Products

36. Products
FUNCTIONS

37. Products
FUNCTIONS
Information

38. Products
PR Company FUNCTIONS
Information

39. Products
PR Company FUNCTIONS
Fans Information

40. Products
PR Company FUNCTIONS
Fans Information
Other Resource

41. Products
Where
PR Company FUNCTIONS
Fans Information
Other Resource

42. Products
Where
PR Company FUNCTIONS
When
Fans Information
Other Resource

43. Products
Where
PR Company FUNCTIONS
When
Fans Information
Who
Other Resource

44. Products
Where
PR Company FUNCTIONS
When
Fans Information
Who
Other Resource
What

45. Products
Where s
PR Company FUNCTIONS e
When r
Fans Information v
Who i
Other Resource c
What e

46. Products
Where s Info Integration
PR Company FUNCTIONS e
When r
Fans Information v
Who i
Other Resource c
What e

47. Products
Where s Info Integration
PR Company FUNCTIONS e
When r Maps
Fans Information v
Who i
Other Resource c
What e

48. Products
Where s Info Integration
PR Company FUNCTIONS e
When r Maps
Fans Information v LBS
Who i
Other Resource c
What e

49. Products
Where s Info Integration
PR Company FUNCTIONS e
When r Maps
Fans Information v LBS
Who i
Other Resource c Customization
What e

50. Products
Where s Info Integration
PR Company FUNCTIONS e
When r Maps
Fans Information v LBS
Who i
Other Resource c Customization
What e Shopping Mall

51. Products
Where s Info Integration
PR Company FUNCTIONS e
When r Maps
Fans Information v LBS
Who i
Other Resource c Customization
What e Shopping Mall

52. Service

53. Service
Info Map LBS Customization Shopping mall
Function detail Direction to function Alert Check in functions Function ticket
Check function by Check near Upload
Celebrity detail pic&comments Disks
location function
Search Follow Photos&Poster
stars&function
Search result classify Personal info Magazine&Boutique
display

54. Service
Info Map LBS Customization Shopping mall
Function detail Direction to function Alert Check in functions Function ticket
Check function by Check near Upload
Celebrity detail pic&comments Disks
location function
15
Search Follow Photos&Poster
stars&function
Search result classify Personal info Magazine&Boutique
display

55. Information Flow & Future

56. Information Flow & Future
Offer)info) My)Stars) Check)info) PR)
Customers)
editor) Company)
Get)info)by)
Offer)info)
publish)
LBS)func=on)
Feedback)of) See)how)people)
par=cipated) feel)about)the)
ac=vi=es) My)Stars) ac=vi=es)
Offer)info)
Products)
Info)source)

57. Information Flow & Future

58. Information Flow & Future
Future:
1. Geographic expansion
2. More terminal device
3. More service

59. Information Flow & Future
Easy info collection.
Easy join.
Colorful life.
Future:
1. Geographic expansion
2. More terminal device
3. More service

60. Information Flow & Future
Gathering fans.
Easy info collection.
Easy join. Advertising.
Success functions.
Colorful life.
Future:
1. Geographic expansion
2. More terminal device
3. More service

61. Information Flow & Future
Gathering fans.
Easy info collection.
Fans Advertising.
Easy join.
Success functions.
Colorful life.
Future:
1. Geographic expansion
2. More terminal device
3. More service

62. Information Flow & Future
PR Company Gathering fans.
Easy info collection.
Fans Advertising.
Easy join.
Success functions.
Colorful life.
Future:
1. Geographic expansion
2. More terminal device
3. More service

63. Information Flow & Future
PR Company Gathering fans.
Easy info collection.
Fans Advertising.
Easy join.
Success functions.
Colorful life.
Future:
1. Geographic expansion
2. More terminal device
3. More service

64. Information Flow & Future
PR Company Gathering fans.
Easy info collection.
Fans Advertising.
Easy join.
Success functions.
Colorful life.
Future:
1. Geographic expansion
2. More terminal device
3. More service

65. Information Flow & Future
PR Company Gathering fans.
Easy info collection.
Easy join. Fans Advertising.
Success functions.
Colorful life.
Future:
1. Geographic expansion
2. More terminal device
3. More service

66. Business Model

67. Business model: Information broker
Benefit&for&Star&maps,&PR&companies&and&
the&company&celebri9es&represent&for.&

68. Revenue model: Product Sale & AD
Product(and(+ckets(
customer)
supplier(
My#Stars#
adver&sements+

69. Revenue model: Product Sale & AD
Product(and(+ckets(
customer)
supplier(
My#Stars#
adver&sements+

70. Revenue model: Product Sale & AD
Product(and(+ckets(
customer)
supplier(
My#Stars#
adver&sements+

71. Revenue model: Product Sale & AD
Product(and(+ckets(
customer)
supplier(
My#Stars#
adver&sements+

72. Revenue Model
• App Sale
• Paid Version = $1.99 = $15.5HKD
• Free Version = Advertisement Fee
• Advertisement
• Three Advertisement Position
• Impression = $ 0.047HKD
• Click = $ 9.3HKD

73. Revenue Model
• Products Sales
• Photos; Posters; Boutiques; CD&DVD; Magazines; Tickets
• Commission Fee
• View Number
• Participant Number

74. Financial Analysis
Cost Table

75. Financial Analysis
Income Estimation

76. Financial Analysis
Balance Sheet

77. Analysis

79. SWOT%Analysis%
• A'large'number'of'stars'in' • Time'limited'and'capacity'
the'limited'area' limited'
• CelebriCes'happen'every' • No'working'experience'
Cme'and'every'place' • Short'history'will'lead'to'the'
• LocaCon'Based'Service' lack'of'reputaCon'
• Provide'an'innovaCve'
informaCon'delivery'
Strength' Weakness'
Threat' Opportunity'
• Celebrity'has'his'or'her'own' • Smart'mobile'is'more'and'
website'built'by'funs' more'popular'
• ExisCng'websites'with'similar' • Over'85%'consumers'use'
funcCon' Internet'in'Hong'Kong'
• Kaixinhk.com'
• Star_Starphoto'(Sina'
Weibo)'

80. SWOT%Analysis%

81. SWOT%Analysis%

82. SWOT%Analysis%

83. SWOT%Analysis%

84. Design

85. System Architecture

86. User Behavior Description

87. Class & Data Design

88. Class & Data Design

89. Class & Data Design

90. Client Design

91. Client Design

92. Client Design

93. Client Design

94. Client Design

95. Third Party Components

96. Third Party Components
Drupal 7
CMS, REST Service Server

97. Third Party Components
Drupal 7
CMS, REST Service Server
Google Maps
LBS Services

98. Third Party Components
Drupal 7
CMS, REST Service Server
Google Maps
LBS Services
Tapku
iOS Library, Utilities.

99. Development
&
Implementation

100. • In-house or outsourcing
• The detail plan
• Risk management
• System evaluation
• Test plan and cases

101. In-house or outsourcing
• Buying an off-the shelf software package
• Not suitable
• have already defined all the project functionalities and
design the project architecture
• Outsource the system or Develop it in-
house
• We chose in-house
• good in-house IT capabilities ; capital expenditures will be
very low ; the ownership will also be ourselves

102. Management Structure

103. Development Approach
Rapid&Applica*on&Development
Phased&Development&Approach
• rapid and good for a small team
• emphasizes quick creation of a limited-
capability version of the system
• We can focus more on the core requirements!

104. Development Plan
1. Mind Storm Stage:2 weeks
2. Analytical and Technical Learning Stage (Including Market
and Technology Research):4 weeks
3. Technical Preparation Stage:3 weeks
Submit the preliminary report on Week 9 Semester B
2011/2012
4. System Specification Design Stage:6 weeks
Submit the intermediate report I on Week 1 Summer Term
5. System Implementation Stage:4 weeks
6. System Testing Stage:2 weeks
7. System Finalizing Stage:2 weeks
Submit the Final report

105. Gantt chart

106. Risk Analysis

107. Evaluation Method
• Internal evaluation
• Objective
• Services Requirement
• System Architecture
• User Acceptance Test
• base on the test plan to make sure all the existing functions
are working well
• Survey for Potential Users
• feedback from different users to improve the functionality of
our app in the next version

108. Test Plan and Cases
• 3"kinds"of"test:"
• Modules(test*(to(test(whether(all(the(services’(modules(work(well
• Integra8on(test*(to(test(if(the(opera8ng(processes(work(well.
• User(acceptance(test*(to(test(if(the(services(sa8sfy(users’(expecta8on.
• 4"main"test"cases:
• Map(Service((
• Online(Shop(Service(
• Search(Service((
• Personal(Service(
• Passed"almost"all"the"test"excepted:"
• Display(hot(items(
• Pay(for(the(products(
• Display(purchase(history(

109. Test Plan and Cases
• 3"kinds"of"test:"
• Modules(test*(to(test(whether(all(the(services’(modules(work(well
• Integra8on(test*(to(test(if(the(opera8ng(processes(work(well.
• User(acceptance(test*(to(test(if(the(services(sa8sfy(users’(expecta8on.
• 4"main"test"cases:
• Map(Service((
• Online(Shop(Service(
• Search(Service((
• Personal(Service(
• Passed"almost"all"the"test"excepted:"
• Display(hot(items(
• Pay(for(the(products(
• Display(purchase(history(

110. Test Plan and Cases
• 3"kinds"of"test:"
• Modules(test*(to(test(whether(all(the(services’(modules(work(well
• Integra8on(test*(to(test(if(the(opera8ng(processes(work(well.
• User(acceptance(test*(to(test(if(the(services(sa8sfy(users’(expecta8on.
• 4"main"test"cases:
• Map(Service((
• Online(Shop(Service(
• Search(Service((
• Personal(Service(
• Passed"almost"all"the"test"excepted:"
• Display(hot(items(
• Pay(for(the(products(
• Display(purchase(history(

111. Demo

112. Demo

114. Thanks!
By ECStar
CAI Lei
JIN Wei
WANG Yingying
ZHANG Kang
ZHANG Yiting