People are talking non-stop about Social Commerce, for a reason, it is the future of e-commerce, it's what people call e-commerce 3.0. In this presentation, you'll see everything about this new world, focusing specifically on the biggest social network of the planet, Facebook. F-commerce is Facebook Commerce, and here you'll see latest facts, statistics and reasons to have an f-store.

1. f-commerce
april 2011

2. “If I had to guess, social commerce is
the next area to really blow up”
Mark Zuckerberg
CEO of Facebook in August 2010

3. F-Commerce
=
Commerce inside Facebook

4. facebook

5. 650+ million users worldwide
Source: http://www.checkfacebook.com/

6. Average user has 130 friends
Source: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/

7. Average user spends an average 15 hours
and 33 minutes per month
Source: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/

8. Average user visits the site 40 times
per month
Source: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/

9. Average user spends an average
23 minutes on each visit
Source: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/

10. Average user is connected to 80 community
pages, groups and events
Source: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/

11. Average user creates 90 pieces of content
each month
Source: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/

12. Facebook is the world’s most visited
website
Source: http://www.google.com/adplanner/static/top1000/

13. USA is the largest country in Facebook with
155+ million users
Source: http://www.socialbakers.com/facebook-statistics

14. More than 50% of the USA population
uses Facebook
Source: http://www.socialbakers.com/facebook-statistics/

15. Estimated projection of current
TOP 12 countries on april 2011
Users in 2011
avg growth
Countries P May June July August September October November December P V
(6 months)
United States 1.71% 1º 154,869,960 157,515,655 160,206,548 162,943,409 165,727,026 168,558,196 171,437,732 174,366,460 1º 0
Indonesia 4.39% 2º 35,309,720 36,858,640 38,475,505 40,163,298 41,925,128 43,764,243 45,684,035 47,688,041 3º -1
United Kingdom 1.47% 3º 30,265,580 30,709,980 31,160,904 31,618,450 32,082,715 32,553,796 33,031,794 33,516,811 7º -4
Turkey 3.44% 4º 27,681,140 28,633,833 29,619,314 30,638,712 31,693,194 32,783,968 33,912,283 35,079,431 6º -2
India 10.57% 5º 23,387,380 25,859,816 28,593,629 31,616,453 34,958,839 38,654,570 42,741,003 47,259,439 4º +1
Mexico 7.17% 6º 22,835,360 24,473,036 26,228,160 28,109,157 30,125,052 32,285,520 34,600,930 37,082,393 5º +1
Philippines 4.97% 7º 21,810,700 22,894,692 24,032,558 25,226,976 26,480,757 27,796,850 29,178,354 30,628,518 9º -2
France 2.09% 8º 21,806,340 22,261,729 22,726,628 23,201,236 23,685,755 24,180,393 24,685,360 25,200,872 10º -2
Italy 2.08% 9º 19,211,580 19,610,540 20,017,786 20,433,489 20,857,824 21,290,972 21,733,114 22,184,439 11º -2
Canada 1.64% 10º 18,626,320 18,931,481 19,241,642 19,556,884 19,877,291 20,202,947 20,533,939 20,870,353 12º -2
Germany 8.58% 11º 18,072,220 19,622,816 21,306,454 23,134,548 25,119,492 27,274,745 29,614,918 32,155,878 8º +3
Brazil 24.36% 12º 16,231,300 20,185,786 25,103,716 31,219,818 38,826,006 48,285,316 60,049,228 74,679,222 2º +10
Brazil’s rank 12º 9º 7º 6º 3º 2º 2º 2º
Source of data: http://www.socialbakers.com/facebook-statistics/
Ahead Brazil
Behind Brazil
P Position
V Variation
by zeever.com - your store on facebook

16. who?

17. The top 3 brands on Facebook all sell
directly on Facebook

18. 25+ million fans

20. 20+ million fans

22. 21+ million fans

24. Several other brands already
have a f-store

26. how much?

27. Netflix fell $650.000.000 when Warner
announced movie rental inside Facebook
Source: http://www.bloomberg.com/news/2011-03-08/netflix-falls-as-warner-bros-starts-offering-movies-on-facebook.html

28. “Ticketmaster: Every time a user posts on
their news feed that they’ve bought a ticket
from Ticketmaster, friends spend an
additional $5.30 on Ticketmaster”
Source: http://bits.blogs.nytimes.com/2011/04/06/facebook-touts-social-e-commerce/

29. “Eventbrite: Every Facebook share
generates $2.53 in ticket sales”
Source: http://blog.eventbrite.com/social-commerce-2

30. “Eventbrite: Every Facebook like generates
$1.34 in ticket sales”
Source: http://blog.eventbrite.com/social-commerce-2

31. “Incipio Technologies: Facebook is #2
source of e-commerce traffic”
Source: http://www.businessinsider.com/facebook-e-commerce-is-real-and-we-have-the-numbers-to-prove-it-2011-3

32. “Incipio Technologies: number of shoppers
from Facebook adding products to a cart is
3X the average”
Source: http://www.businessinsider.com/facebook-e-commerce-is-real-and-we-have-the-numbers-to-prove-it-2011-3

33. “Incipio Technologies: final conversion rate
among shoppers referred by Facebook is 2X
the average”
Source: http://www.businessinsider.com/facebook-e-commerce-is-real-and-we-have-the-numbers-to-prove-it-2011-3

34. “Procter & Gamble: Sold 1000 diapers in
under an hour on it’s f-store”
Source: http://adage.com/article/digital/e-commerce-facebook-s-ad-sales/142322/

35. “Tesco: Generated £2m+ in-store sales with
FB vouchers for fans”
Source: http://www.marketingweek.co.uk/disciplines/digital/french-connection-and-dove-start-selling-on-facebook/3023258.article

36. “Kembrel: 20% of all Black Friday sales
transactions were on Facebook with a 7 to 10%
larger shopping cart than their dot.com
website”
Source: http://www.allfacebook.com/facebook-shoppers-have-7-10-larger-shopping-carts-2010-12

37. “BabyAndMeGifts.com: 50% of online sales
comes from Facebook”
Source: http://mashable.com/2011/02/21/facebook-commerce/

38. “LiveScribe: increase in revenue after
setting up a Facebook store”
Source: http://mashable.com/2011/02/21/facebook-commerce/

39. “ChompOn: Each Facebook share generates
$14 in sales”
Source: http://www.chompon.com/chompon_social_action_value.pdf

40. “CompOn: Each Facebook like generates
$8 in sales”
Source: http://www.chompon.com/chompon_social_action_value.pdf

41. “Ticketfly: as of Jan 2011, every Facebook
share generated $3.25 in tickets sales”
Source: http://venturebeat.com/2011/02/25/ticketfly-facebook-ticket-sales/

42. “Ticketfly: Facebook is Ticketfly’s
top referrer”
Source: http://venturebeat.com/2011/02/25/ticketfly-facebook-ticket-sales/

43. 90% of the people that reach this slide
opens a facebook store using

44. Open your store on Facebook now!
http://zeever.com