Marketing for Hotels

2. Probably, Singapore’s most favorite & exclusive hotel which is
situated in the heart of Little India with all the desired
features and amenities.
Variety of rooms for various customers.
A wide range of facilities includes Flat Screen TV, Mini Fridge,
Air-Conditioning, WIFI access in rooms, 24 hours front desk
service, iPods available upon request, Room Service, Fine
Dining Restaurant & Music Lounge.
Conveniently close to the financial hub of this entrepreneurial
city, Sandpiper makes business a pleasure, a luxury of leisure -
and any visit an indelible memory.
SANDPIPER HOTEL
“The Ideal Nest for Tourist”

3. Absolute Comfort
Good Quality & comfortable mattress makes your stay
calm and charm in the heart of modern Singapore –
exclusive, historic, and one of a kind.
Each room has a feel of home and designed in such a
way that is calming and relaxing to the mind and body.

4. Categories of Rooms Available
The Nest :
Standard Room
Single spring mattress
The Deluxe Nest :
Queen size bed
Perfect for couples
The Sandpiper’s Family Nest :
Queen size bed and a separate
cosy bed

5. Target Audience
Singles who come on vacations or to visit by friends,
Couples, Honeymooners
Family Trips
Corporate: Business Travellers

6. SWOT ANALYSIS
STRENGTHS:
Situated in the heart of Little India, with easy
access to the main shopping, business &
entertainment centres of the city.
Highest levels of personalized service is
provided
Wi-Fi Provided

7. STRENGTHS
Services:
24 hours front desk service
Communication Centre
I pads available upon request
Room Service
First Aid Service
Laundry Service/Dry Cleaning

8. SWOT ANALYSIS
WEAKNESS:
Poor promotional activities & public relations
OPPORTUNITIES:
Excellent Location
Strategic tie-ups for better and improved
performance
THREATS:
Many hotels in the same area creates more
competition
It gives more options to the customers

9. OBJECTIVES
Build social media presence
Attract new customers
Expand our markets &
identify new markets
Improve perception of Sandpiper hotel

10. Travel Agents Tour Wholesalers
Concierges
Internet
Global Distribution
Systems
Consortia & Reservations
Systems
Specialists:
Brokers & Junket Reps
Hotel Representatives
National, State,
and Local Tour Agencies
Marketing Intermediaries

12. Social Media Marketing
FaceBook
Twitter
YouTube & Flickr
FourSquare & Facebook Places
Blogging

13. Facebook – “Talk to the world”
Create Facebook Fan Page:
A Great way to Spread a brand message & tell
Your story
Converse with audience, customers & Fans
Promote Local attractions like festivals, concerts
etc.
Picture the Guest/Family experience
Facebook Ads: Cost Effective Way

14. Example

15. Twitter-
“If you want to be followed follow others”
Brand your page, follow relevant people and
organizations, Join the conversations, promote
others as well as Sandpiper Hotel.
Easiest Way to take over your
competitor’s customers

16. YouTube & Flickr – “Broadcast your Hotel”
Hosts images for free
Can also link back to hotel website, encouraging
direct bookings
Travellers want to visualize where they will be
staying and the surrounding areas
Offer consumers a rich digital experience, video
becomes an ever-more appealing medium
YouTube & Flickr tagged photos and videos
indexed by search engines.

17. Example

18. Foursquare, Facebook Places
Location based applications
Helps to find the places
Are golden opportunities for hotels to attract
customers
New way to connect with guests
Promote with special offers

19. Example

20. Blog – “Create New Audiences”
Get to know customers on what's happening
at hotel
Adding a blog to your website is the most
efficient way to keep your website fresh & on
the Google radar
More Website visitors, More pages indexed by
search engines.

21. Hotel Blog Example

22. Online Travel Agents
Contact top travel booking sites:
Get hotel listed on their websites
Give international advertising platform
Platform to compete with larger chains
Connect potential customers
Help to reach more customers
Drive up occupancy rates

23. Example of Online Travel Agents
Bookings.com, Expedia, Travelocity, travel
web, orbitz, hotwire, hotels.com, latminute,
priceline etc.

24. Marketing in India
Tie-up with Travel agencies in India
Largest and most trusted travel agents
Travel Agents helps customers in all aspects of
travelling
Make bookings, Provide Tickets,
Accommodations etc
Example: Thomas Cook & Yatra.com

25. Example

26. Conclusion
Thus, Social media is considered to be the
future of marketing
A channel to increase word of mouth
It provides the opportunity to build
relationships
Increase in web presence will build awareness
among potential guests & travel Planners
Global access to customers