English translation of Janne Saarikko's presentation on Markkinointiviestinnän Viikko in Helsinki September 29th, 2011.

1. Everything
Changes What’s the influce on
marketing and communications?
Janne Saarikko, Zeeland
*again.
Wednesday, September 28, 2011

2. Social media
will transform
everything.
Wednesday, September 28, 2011

3. Does my provocation work? Itʼs
ok not to continue any further.
Wednesday, September 28, 2011

4. Some
Social media hype is all over the
place. Where does the expertise
come from?
Wednesday, September 28, 2011

5. PR agencies
Management consultants Media companies
Digital agencies Some Software vendors
Social Media consultants Business coaches
Advertising agencies
What? Everyone is trying to claim their share from social media.
Wednesday, September 28, 2011

6. PR agencies
Management consultants Media companies
Digital agencies
?
Some Software vendors
Social Media consultants Business coaches
Advertising agencies
They are all trying to survive in the new transforming environment.
Wednesday, September 28, 2011

7. What is it all about?
1 2 3 4
Wednesday, September 28, 2011

8. 1
2
3
4
Wednesday, September 28, 2011

9. 1 CTO CMO VP,
CEO
CFO COO VP,
Com R&D
2
muni
catio
ns
3
4
People are spending too much time fighting against the other silos.
Wednesday, September 28, 2011

10. 1
2
3 CMO
CF VP, HR
Sales
&D
O ,R
VP
4
Everyone should be an expert and a generalist at the same time.
Wednesday, September 28, 2011

11. 1
2
3
4 2011 2012 2013
Old school planning with 2-3 year perspective is waste of time.
Wednesday, September 28, 2011

12. 1
2
3
4 2011 2012 2013
Planning should focus in agility and rapid changes, reaching for the star.
Wednesday, September 28, 2011

13. 1
2 Company
3
Customer
4
Time of corporate gatekeepers is over already.
Wednesday, September 28, 2011

14. 1 Community X
2
Customer
CompanySubcontractor
3
Competitor
Community Y
Partner
Customer
4
Corporate walls are being breached, itʼs all about business ecosystems.
Wednesday, September 28, 2011

15. 1
2
3
4
Your country target market does not exist anymore!
Wednesday, September 28, 2011

16. 1 Global? Hyperlocal?
2
3
4
Your competition is either GLOBAL or HYPERLOCAL.
Wednesday, September 28, 2011

17. So, what about
marketing and
comms?
Wednesday, September 28, 2011

18. I like
this! Find the
rationale!
Increased sales, go
marketing! Measure for
real!
Work
My decision. together!
ʻCause I know!
Old school marketing vs. new school marketing.
Wednesday, September 28, 2011

19. 2001 2009
Customer Customer
Advertising agency AD PR DM DIGI
Wednesday, September 28, 2011

20. 2011
Customer
Marketing agency
AD PR DM DIGI
Wednesday, September 28, 2011

21. 2013
Customer
Solution agency?
AD PR DM DIGI ? ?
Marketing
Sales
Business development
Services offering
Wednesday, September 28, 2011

22. 2015
Customer
Solution agency?
AD PR DM DIGI ? ?
Marketing
Sales
Business development
Services offering
Wednesday, September 28, 2011

23. What should I do?
Wednesday, September 28, 2011

24. Try to break the silos.
Become multifaceted.
Cross the organisational
borders, you can.
Wednesday, September 28, 2011

25. Polish and communicate the
vision. Do not plan too far
ahead. Plan often.
Measure your vision.
Wednesday, September 28, 2011

26. Stop opening the gates.
Break the walls and let the
business in!
Wednesday, September 28, 2011

27. Compete against the worldʼs
best.
Aim for the “best in our city”
position.
Wednesday, September 28, 2011

28. My decision. Find the
ʻCoz I know! rationale!
Measure from a right distance.
Work in teams.
Create value by sharing.
Wednesday, September 28, 2011

29. Cooperate with those
who endeavor the
whole.
Be brave with the
brave ones!
Wednesday, September 28, 2011

30. Janne Saarikko
@saarikko
Facebook.com/ZeelandGroup
Twitter.com/ZeelandGroup
(Big <3 for @miikkaleinonen for the illustrations)
Wednesday, September 28, 2011