This document provides 16 tips for using YouTube to promote a business. Some key tips include creating engaging video content around useful, funny, or weird topics, customizing your channel, including calls to action in videos, organizing contests to engage viewers, promoting videos on other platforms, and analyzing video performance to improve engagement over time. The goal is to use YouTube as a marketing tool to attract and engage viewers while providing value rather than direct sales pitches.
18. Tip #13: Organize Contests Some Great Examples I Found on YouTube “Do a 360 with our skis” “Plant your own tomatoes using our kit” “Show us a crazy way to use our vacuum”
19. Tip #14: Promote Your Videos Outside YouTube Email contacts, friends, co-workers Blog subscribers Twitter, Facebook and LinkedIn Embed them on your site / blog ASK PEOPLE TO SHARE!