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Search Engine Optimization,[object Object],How to Rank Your Site #1 on Google,[object Object]
About Me,[object Object],Zeke Camusio,[object Object],Founder and CEO of,[object Object],Been Doing SEO Since 2001 and Ranked 250+ Websites on the First Page of Google,[object Object]
TheSEO Process,[object Object]
Competitive Analysis,[object Object],Site Optimization,[object Object],Keyword Research,[object Object],✔,[object Object],1,[object Object],2,[object Object],3,[object Object],Content Creation,[object Object],Link Building,[object Object],Analytics,[object Object],4,[object Object],5,[object Object],6,[object Object]
Step #1: Keyword Research,[object Object]
The Keyword Research Process,[object Object],Albany Attorney,[object Object],Albany Lawyer,[object Object],5 - 15,[object Object],1- Discovery,[object Object],2- Analysis,[object Object],100 – 1,000,[object Object]
Keyword,[object Object],Discovery,[object Object]
Google Keyword Tool,[object Object],Your home page,[object Object],Other pages,[object Object],Your competitor’s site,[object Object]
The Keywords on Your Mind,[object Object]
Spy on Your Competitors,[object Object]
Spy on Your Competitors,[object Object]
Spy on Your Competitors,[object Object]
Dig Deeper,[object Object]
Keyword,[object Object],Analysis,[object Object]
Search Volume,[object Object]
Current Ranking,[object Object],http://tools.seobook.com/firefox/rank-checker/,[object Object]
Competition,[object Object],http://www.seomoz.org/keyword-difficulty/,[object Object]
Relevancy,[object Object]
Choosing,[object Object],The Right,[object Object],Keywords,[object Object]
Choosing the Right Keywords,[object Object],Primary Keywords (5-15),[object Object],Secondary Keywords (100-500),[object Object]
Step #2: Competitive Analysis,[object Object],http://bit.ly/ca-webinar,[object Object]
Step #3: Website Optimization,[object Object],Website Optimization,[object Object],PageOptimization,[object Object],ArchitectureOptimization,[object Object]
Architecture Optimization,[object Object],Content can be accessed by Google,[object Object],Effective linking structure,[object Object],No duplicate content,[object Object],Read this: ,[object Object],http://bit.ly/zeke-seo-onsite,[object Object]
Page Optimization,[object Object],[object Object]
 Meta description (1)
 URL (1)
 H1 Headline (1)
 Possibly H2, H3 headlines (1)
 Image ALT tags (1)
 Image filenames (1)
 Body text (once for every 100 words – no hard rule)
 Anchor text of links pointing to that page,[object Object]
A 2-Step Process,[object Object],Content Creation,[object Object],Content Promotion,[object Object]
Content Creation,[object Object]
Content Promotion,[object Object],[object Object]
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