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Vertical: Publishing Companies
Advertiser: Crown Publishing Group
Campaign: Secrets of the FBI
Features: (Expandable) Killer
Creative, Rollover to
Expand, Interactivity, Page Scrolling




                                        2
Vertical: Entertainment
Advertiser: Disney.com
Campaign: Disney Walmart Princess 2011
Features: (Expandable)Killer Creative, Interactivity, Gaming, In-
banner quiz, Product Scroller, Multiple Re-Directs, Click to Print




             Vertical: Apparel, Shoes, Jewelry, & Accessories
             Advertiser: Kohls
             Campaign: Kohls Jennifer Lopez Brand Launch 2011
             Features: (Expandable) Standard, Interactivity, Product
             Scroller, Product Details, Forced Video, Audio Control, Click to
             Replay




                                                                                3
Vertical: Film Studios & New Movie Releases
Advertiser: Relativity Media
Campaign: Shark Night 3D Theatrical 2011
Features: (Anchored Float) Killer Creative
, Movie Connect, Standard, Audio, Page Take
Over, Video, Interactivity, Click for show
times, Yahoo Maps, Click through to Twitter, Data
collection, Click for tickets, Mobile



                                                    4
Vertical: Radio, Television & Broadcast Networks
Advertiser: A&E
Campaign: AE Storage Wars 2011
Features: (Pre-expandable) Interactivity, Forced Video, Click to
Facebook, Click thru for Sweepstakes Entry




                                                                   5
Vertical: Tier 1 – Nationally Funded Advertising
Advertiser: BMW
Campaign: 2011 BMW Tier I Innovations 2011
Features: (Pre Expandable) KILLER CREATIVE
Interactivity, Click to Expand, Standard
Video, Pushdown, Webcam




                                                   6
Vertical: Music
Advertiser: Kids Bop                           Vertical: Apparel, Shoes, Jewelry, & Accessories
Campaign: Kids Bop 20 2011                     Advertiser: Kohls
Features: (Expandable) Rollover to             Campaign: Kohls TAB PhlAtl 2011
Expand, Interactivity, Video, Song Selecting   Features: (Expandable) Rollover to
                                               Expand, Interactivity, Pricing, Product Scrolling, Store
                                               Locator, Promo/Coupon, Printable Shopping List




                                                                                                          7
Vertical: Grocery & Convenience Stores
Advertiser: Publix
Campaign: Publix All Recipes Paperboy 2011
Features: (Expandable) Click to
Expand, Interactivity, Dynamic Data, Product
Scrolling, Store Locator




            Vertical: Film Studios & New Movie Releases
            Advertiser: Focus Features
            Campaign: The Debt Theatrical Release 2011
            Features: (Expandable) Rollover to Expand, Interactivity, Forced
            Video, Audio, Multiple Videos, Click to Facebook and
            Twitter, Photo Gallery, Movie Reviews, Show times and ticket
            purchase

                                                                               8
Vertical: Other Home & Durable Goods
Advertiser: Delta Faucet
Campaign: Delta Faucet Touch 20xt 2011
Features: (Expandable) Rollover to
Expand, Interactivity, Video, Click to Facebook &
Youtube, Feature Selecting, Product Scrolling




                                                    9
Vertical: Department Stores
Advertiser: Sears
Campaign: Kmart Money Cant Buy Style 2011
Features: (Expandable)
Standard, Interactivity, Forced Video, Product
Scroller, Pricing




     Vertical: Toys & Games Manufacturers
     Advertiser: Lego
     Campaign: LEGO City Q3-Q4 2011
     Features: (Expandable)
     Standard, Interactivity, Gaming, Multiple
     Videos, Forced Video, Audio Control




                                                 10
Vertical: Cameras
Advertiser: Eastman Kodak Company
Campaign: Kodak DPS 2011
Features: (Expandable)
Standard, Interactivity, Audio Control, Multiple
Videos, File Download




                                                   11
Vertical: Radio, Television, & Broadcast Networks
Advertiser: PBS
Campaign: PBS Prohibition 2011
Features: (Expandable) Forced Video, Audio
Control, Standard, Interactivity, Click to Expand, Click
to Replay, Click through to Facebook, Add to
Calendar, Multiple Videos




 Vertical: Beer, Wine, and Spirits
 Distributors/Manufacturers
 Advertiser: Brown-Forman
 Campaign: F12_Jack_Daniels_Birthday_Campaign
 Features: (Expandable) Interactivity, Product
 Information, Product Scrolling, Event Scrolling




                                                           12
Vertical: Toys & Games Manufacturers
Advertiser: Lego
Campaign: Lego Hero Factory Q3 2011
Features: (Expandable)
Standard, Interactivity, Gaming




         Vertical: Toys & Games Manufacturers
         Advertiser: Lego
         Campaign: Lego Hero Factory Q3 2011
         Features: (Expandable)
         Standard, Interactivity, Gaming




                                                13
Vertical: Consumer (direct to consumer prescription)
Advertiser: Insight Pharmaceuticals
Campaign: Insight ept Q3 2011
Features: (Expandable) Interactivity, Hotspotting, Product
feature information, Video, Audio




           Vertical: Dairy Products
           Advertiser: Alpina
           Campaign: Alpina Yogurt Make a Wish 2011
           Features: (Expandable) Interactivity, Nutritional
           Info, Data Entry/Collection, Locate a Retailer, Click
           through to Coupon, Click to Facebook




                                                                   14
Vertical: Soft Drinks
Advertiser: Pepsi
Campaign: Lipton Brisk Green Lantern 2011
Features: (Pre-Expandable) Synced Ad, Banner
Flashes, Click to Facebook




                                               15
Vertical: Health Care Services
Advertiser: Lifestyle Lift
Campaign: Lifestyle Lift Summer Test
Features: (Expandable) Roll Over to
Expand, Interactivity, Multiple Videos, Data Entry, Photo
Scrolling


                                                            Vertical: Hotel/Lodging
                                                            Advertiser: Westin Hotels
                                                            Campaign: Westin Hotels Smart Ads 2011
                                                            Features: (Polite) Interactivity, AdControl, Feature Scrolling, Click to Expand




                                                                                                                                              16
Vertical: Radio, Television & Broadcast Networks
Advertiser: Lifetime Entertainment
Campaign: Lifetime Project Runway 2011
Features: (Anchored Float) Click to
Expand, Interactivity, Hi-Res Video, Click to Facebook and
Twitter




                                                             17
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FBI secrets campaign features expandable killer creative

  • 1. 1
  • 2. Vertical: Publishing Companies Advertiser: Crown Publishing Group Campaign: Secrets of the FBI Features: (Expandable) Killer Creative, Rollover to Expand, Interactivity, Page Scrolling 2
  • 3. Vertical: Entertainment Advertiser: Disney.com Campaign: Disney Walmart Princess 2011 Features: (Expandable)Killer Creative, Interactivity, Gaming, In- banner quiz, Product Scroller, Multiple Re-Directs, Click to Print Vertical: Apparel, Shoes, Jewelry, & Accessories Advertiser: Kohls Campaign: Kohls Jennifer Lopez Brand Launch 2011 Features: (Expandable) Standard, Interactivity, Product Scroller, Product Details, Forced Video, Audio Control, Click to Replay 3
  • 4. Vertical: Film Studios & New Movie Releases Advertiser: Relativity Media Campaign: Shark Night 3D Theatrical 2011 Features: (Anchored Float) Killer Creative , Movie Connect, Standard, Audio, Page Take Over, Video, Interactivity, Click for show times, Yahoo Maps, Click through to Twitter, Data collection, Click for tickets, Mobile 4
  • 5. Vertical: Radio, Television & Broadcast Networks Advertiser: A&E Campaign: AE Storage Wars 2011 Features: (Pre-expandable) Interactivity, Forced Video, Click to Facebook, Click thru for Sweepstakes Entry 5
  • 6. Vertical: Tier 1 – Nationally Funded Advertising Advertiser: BMW Campaign: 2011 BMW Tier I Innovations 2011 Features: (Pre Expandable) KILLER CREATIVE Interactivity, Click to Expand, Standard Video, Pushdown, Webcam 6
  • 7. Vertical: Music Advertiser: Kids Bop Vertical: Apparel, Shoes, Jewelry, & Accessories Campaign: Kids Bop 20 2011 Advertiser: Kohls Features: (Expandable) Rollover to Campaign: Kohls TAB PhlAtl 2011 Expand, Interactivity, Video, Song Selecting Features: (Expandable) Rollover to Expand, Interactivity, Pricing, Product Scrolling, Store Locator, Promo/Coupon, Printable Shopping List 7
  • 8. Vertical: Grocery & Convenience Stores Advertiser: Publix Campaign: Publix All Recipes Paperboy 2011 Features: (Expandable) Click to Expand, Interactivity, Dynamic Data, Product Scrolling, Store Locator Vertical: Film Studios & New Movie Releases Advertiser: Focus Features Campaign: The Debt Theatrical Release 2011 Features: (Expandable) Rollover to Expand, Interactivity, Forced Video, Audio, Multiple Videos, Click to Facebook and Twitter, Photo Gallery, Movie Reviews, Show times and ticket purchase 8
  • 9. Vertical: Other Home & Durable Goods Advertiser: Delta Faucet Campaign: Delta Faucet Touch 20xt 2011 Features: (Expandable) Rollover to Expand, Interactivity, Video, Click to Facebook & Youtube, Feature Selecting, Product Scrolling 9
  • 10. Vertical: Department Stores Advertiser: Sears Campaign: Kmart Money Cant Buy Style 2011 Features: (Expandable) Standard, Interactivity, Forced Video, Product Scroller, Pricing Vertical: Toys & Games Manufacturers Advertiser: Lego Campaign: LEGO City Q3-Q4 2011 Features: (Expandable) Standard, Interactivity, Gaming, Multiple Videos, Forced Video, Audio Control 10
  • 11. Vertical: Cameras Advertiser: Eastman Kodak Company Campaign: Kodak DPS 2011 Features: (Expandable) Standard, Interactivity, Audio Control, Multiple Videos, File Download 11
  • 12. Vertical: Radio, Television, & Broadcast Networks Advertiser: PBS Campaign: PBS Prohibition 2011 Features: (Expandable) Forced Video, Audio Control, Standard, Interactivity, Click to Expand, Click to Replay, Click through to Facebook, Add to Calendar, Multiple Videos Vertical: Beer, Wine, and Spirits Distributors/Manufacturers Advertiser: Brown-Forman Campaign: F12_Jack_Daniels_Birthday_Campaign Features: (Expandable) Interactivity, Product Information, Product Scrolling, Event Scrolling 12
  • 13. Vertical: Toys & Games Manufacturers Advertiser: Lego Campaign: Lego Hero Factory Q3 2011 Features: (Expandable) Standard, Interactivity, Gaming Vertical: Toys & Games Manufacturers Advertiser: Lego Campaign: Lego Hero Factory Q3 2011 Features: (Expandable) Standard, Interactivity, Gaming 13
  • 14. Vertical: Consumer (direct to consumer prescription) Advertiser: Insight Pharmaceuticals Campaign: Insight ept Q3 2011 Features: (Expandable) Interactivity, Hotspotting, Product feature information, Video, Audio Vertical: Dairy Products Advertiser: Alpina Campaign: Alpina Yogurt Make a Wish 2011 Features: (Expandable) Interactivity, Nutritional Info, Data Entry/Collection, Locate a Retailer, Click through to Coupon, Click to Facebook 14
  • 15. Vertical: Soft Drinks Advertiser: Pepsi Campaign: Lipton Brisk Green Lantern 2011 Features: (Pre-Expandable) Synced Ad, Banner Flashes, Click to Facebook 15
  • 16. Vertical: Health Care Services Advertiser: Lifestyle Lift Campaign: Lifestyle Lift Summer Test Features: (Expandable) Roll Over to Expand, Interactivity, Multiple Videos, Data Entry, Photo Scrolling Vertical: Hotel/Lodging Advertiser: Westin Hotels Campaign: Westin Hotels Smart Ads 2011 Features: (Polite) Interactivity, AdControl, Feature Scrolling, Click to Expand 16
  • 17. Vertical: Radio, Television & Broadcast Networks Advertiser: Lifetime Entertainment Campaign: Lifetime Project Runway 2011 Features: (Anchored Float) Click to Expand, Interactivity, Hi-Res Video, Click to Facebook and Twitter 17
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